Reflecting Statement

Reflecting Statement
Student’s Name:
Student’s Id:
Subject:

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Table of Contents
Introduction................................................................................................................ 2
Main context............................................................................................................... 2
Conclusion.................................................................................................................. 5
References................................................................................................................. 6

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Introduction
The primary purpose of the paper is to reflect on the presentation that was prepared by the team.
There were four members in the team named, A, B, C, and D who worked for the development
of new product and service. Each member has presented a different stage for launching the
product in the market. iCase is the name of the product that would be manufactured by the Apple
Companies. The paper will discuss the way the team worked and interacted with each other. The
aim of the paper is to reflect that the team worked well in the development of the product.
Main context
The assignment was conducted by four members in the form of a team. The members were A, B,
C and D. A was playing the lead role in the work while B being the soul of the team. C was
responsible for creating the power point presentation. On the other hand, D failed to work
properly in the team as he was continuously arguing with every team members especially with A.
The team members divided each of the stages of working among them and then, started their
work.
A was engaged in generating as well as screening ideas for the development of the product
named, iCase. B was responsible for defining the concepts related to the product as well as
analyzing the strategies. C had the responsibility of testing the market and D was engaged in the
commercialization of the new product. The members support each other in analyzing as well as
evolving the new product. All the members of the team created their ideas for the expansion of
the product.
The development of new product consisted of eight stages such as the introduction of the product
in the new market, generation of ideas, ideas screening, development of the concept,
development of commercial strategy, expansion of the product, market testing and
commercialization (Angeloska-Dichovska and Petkovska-Mirchevska, 2017). Each stage
comprises of different tasks in launching the new product in the market (Levy and Gvili, 2015.).
iCase is the cover of the phone that contains various features and can be affordable to the
customers. It is a phone case with airbags to protect the screen of the phones forms cracking.
iCase can be used for protecting smartphones from dust (Marion et al., 2015). The primary
purpose of launching the new iCase product is to increase the selling of Apple phones in the