Importance of Trademarks and IP Laws

This article discusses the significance of trademarks in branding and attracting customers. It also explains the importance of intellectual property laws in protecting unique identification. Additionally, it provides two examples of Australian trademarks used for product advertisement.

REFLECTION ESSAY-2
PROFESSIONAL DEVELOPMENT

Q1. Prepare your LinkedIn profile.
PETER WILLIAMS
XX, Any Street, Portland, Australia
[e-mail], (1234567890)
OBJECTIVE
To continuously develop practical and professional abilities as a customer care executive and
maintain a sustainable position in the organisation
SKILLS
 Skills in corporate field with the experience of customer service executive for last 3 years
 Proficient in Microsoft Excel, Word, Powerpoint
 Experience in communicating with clients
 Quick learning and adaptation abilities
 Abilities to work under extreme pressure
 Multi-tasking and clear communication
 Extensive problem solving capabilities
PROFESSIONAL EXPERIENCE
Customer Service Representative

ABC Org- February 2017- Present
 Providing specific information about client products as well as services to callers and
extending information and knowledge to the caller on how to use clients products
and services
 Properly handling customer calls in a professional, courteous and business-like
manner
 Recording data properly on systems especially designed for tracking for recording
the calls
 Attending regularly scheduled conferences needed to be attended by teams
 Adhering company policies, attendance as well as punctuality
 Maintaining focus and concentration to meet the set goals
Abacus Corp 2015-2017
Customer Service Representative
 Achieved all the set goals and targets including the hold time, calls per day as well as
average waiting for calls
 Obtained high quality scores by ensuring substantial customer satisfaction
 Cultivated relationships and stronger bonds with the customer
 Provided proper account management processes
EDUCATION
 2 years diploma course in customer service from ABC University, (2006-08)
 BSc degree in Economics from University of XYZ. (2003-06)
SOCIAL MEDIA KNOWLEDGE

 Facebook- I use the Facebook for communication and can utilise it to propagate and
promote views and news. Also, I can utilize it for building the image of an institution or
individual.
 Twitter- With an interesting Tweet I can follow social trends & can create a large number
of followers. Also, I can promote/share views on behalf of any institution.
 Instagram- I use Instagram to create a photo and video story to promote an
individual/institution.
 Website- I can conceptualize the content of a Website and make it user friendly. I can
handle website management independently.
 E-mail- I can handle any official mail id with diligence.
COMPUTER KNOWLEDGE
 Conversant with Excel, PowerPoint, Word, Programmes etc.
 Can conceptualize, develop and edit publications, including newsletters and magazines
etc
REFERENCES
On request
DATE: - _______________

Q2. Select one advertised vacancy from newspaper, or online job board, or career hub,
for a job role in the area of your specialization/expertise. Answer following questions:
a. Scan selected advertisement and attach it as an image along with your assignment.
Give the source of advertisement.

b. Prepare a covering letter for the selected position according to the guidelines listed in
the advertisement. The covering letter should briefly address each of the points in the
selection criteria and relate your experience, skills and abilities you possess with the
advertisement.
Astrum Recruitment:

1234 Street
Dear Sir/Ma’am,
I am writing to you in response to the given advertisement that I came across in abc.com
regarding the vacancy for the role of customer service executive. I extend my application for the
position to which I am applying with adequate confidence. In respect to the given job
description, I consider myself to be best suited for the job role. My personal ability as well as
experience as a professional fits your job role the best.
With almost 5 years of experience in customer service management, I can tell you with utmost
confidence that I have attained enough expertise in the stated field. I have taken the role of
customer service in two organisations and have been able to attain all the goals and objectives
in most suitable manner. I possess astute knowledge regarding understanding customer queries
and educating them about the correct utilization of product or service. In all my previous roles I
have been able to establish strong relationships with all my customers and strategic associates.
Since I have been exceeding all my targets in my current job profile as well, it is expected that
even within your organisation, I will be able to meet my objectives and goals.
I have proficiency in basic computers as well as social media platforms as well. Hence,
interacting with the customers on digital platforms will be easier for me as well. I have always
focused on customer centric services and fostered strong relationship with them. Since I have
been constantly achieving all the set targets and simultaneously multi-tasking, I have earned
adequate respect and credibility within my institutions as well. In addition to t his, I also hold
expertise in managing and recording proper database. This would ensure that all the necessary
information is easy to access and track. The chances of confusions and errors can be properly
addressed.
In addition to my soft skills, I also hold a diploma in customer service. This indicates that I have
standard theoretical knowledge as well. My willingness to perform even at high level of stress is
likely to be most suited for your organisation. Moreover, I am also well versed with the
legislations concerning data handling and data protection. My references will be more than glad
to provide you with assurance regarding my positive work attitude as well as my strong ethics.
Thank You for the consideration. I look forward to a positive response from your part.

Sincerely,
Peter William
Q3. Explain briefly the importance of trademarks and various IP laws. Give any two
Australian trademarks for goods and services used for advertisement of products
It may be arguably stated that trademark is one of the most essential parts for any business in
recent times (Stim, 2017). It has become synonymous with businesses in recent times. It has
been proven in varied studies that the purchasing decisions of any set of customers are heavily
influenced by the trademarks and the reputation that the brand holds. Often, trademark is a
common factor which is effective for the customers to recognize a certain brand (Ginsburg,
2017).
Therefore, it is often suggested that the tactical utilization of trademark can be effective as a
communication tool (Dratler and McJohn, 2018). The emotional as well as intellectual attributes
invested by the creative to set apart a specific brand or product from rest of the competitors may
be well reflected through the help of a proper trademark. One of the most important aspects is
that a standard and well-designed trademark can be effective in connecting with wider sets of
individuals (May, 2015). Without even having to use any language, communicating and getting
connected to the target audience can be easy. One of the finest examples can be of Nike’s
‘swoosh’.
Since the competition in the market is rising at an alarming rate, it is important for any
organisation to ensure that they are able to establish their different identity (Correa and Yusuf,
2016). Hence, trademark is regarded as an important tool which can provide that different
identity to the company. Thus, in order to attain relevance and attract the varied sets of
customers in most effective manner, it may be stated that the utilization of trademarks can be
most suitable (Course et al., 2017).
It may be stated that the trademark falls under the vast category of intellectual property. This
also includes factors like patent and copyright (Downes, 2016). It is important that in order to
protect and retain the uniqueness of the company, so that the brand recognition among the set
customer segmentation is enhanced. Therefore, adhering to certain protocols and standards
may be regarded as suitable option that can be considered (Mendis et al., 2019). There are
varied sets of intellectual property laws which are needed to be followed by organisations.
These laws are prevalent with the intention to safeguard unique identification of any specific

company (Dratler Jr and McJohn, 2018). In simple term it may be stated that the Intellectual
Property Law deals with regulations concerning legal rights to invention designs as well as
artistic works. Hence, it may be inferred that the law is responsible for protecting the ownership
(Bracha, 2018). The purpose of these laws is to provide control over the intangible resources. It
provides incentives to the people who engage in development of creative works which may
have potential to benefit the society (Hughes, 2018). The fear of misappropriation is adequately
tackled by creative minds with the help of proper IP laws. The IP laws grant inventors and
authors the authority to hold the exclusive rights of any property. It is also responsible for
regulating the foreign and interstate commerce (Meurer and Depoorter, 2018). In wide sense,
there are different sets of Intellectual Property Laws:
Trademark laws are responsible for protecting symbols, slogans, names, which are generally
utilised for identification of services or products. The major purposes of these laws are to avoid
confusions and reduce chances of being misled in forms of advertising (Rosenblatt, 2018). The
consumers are able to distinguish one brand from another with the help of proper trademarks.
However, since the goal is to establish distinction, generic or descriptive marks may not be
considered suitably qualified (Vaver, 2018). These rights may potentially last for a lifetime.
However, registrations are needed to be done accordingly.
Patent provides the inventors the right to use their products in the market place or they may
consider transferring the right to someone else to attain profits. This may include items like new
machines, improvement in existing technology, and manufacturing of the products and so on.
Similarly, copyright is applicable in case of music, writing, pictures or other original artistic
expression. Copyrights are generally valid throughout the lifetime of the owner, plus 70 years.
Hungry Jack’s is one of the most famous trademarks persisting in Australian market.
In addition to this, Tim Tam can be regarded as another famous trademark.

References:
Bracha, O., 2018. The history of intellectual property law. Edward Elgar Publishing Limited.
Correa, C.M. and Yusuf, A. eds., 2016. Intellectual property and international trade: the TRIPs
agreement. Alphen aan den Rijn: Wolters Kluwer.
Course, C.F.T., Center, C.L. and Side, J., 2017, October. Intellectual Property Rights.
In Symposium on Intellectual Property Rights" during (Vol. 14, p. 16).
Downes, D., 2016. Transproperty: Intellectual property and the ideal property form. Digital
Studies/Le champ numérique, 6(1).
Dratler Jr, J. and McJohn, S.M., 2018. Intellectual Property Law: Commercial, Creative and
Industrial Property. Law Journal Press.
Dratler Jr, J. and McJohn, S.M., 2018. Intellectual Property Law: Commercial, Creative and
Industrial Property. Law Journal Press.
Ginsburg, J.C., 2017. Intellectual Property As Seen by Barbie and Mickey: The Reciprocal
Relationship of Copyright and Trademark Law. Journal of the Copyright Society of the USA,
Forthcoming.
Hughes, R.T., 2018. Overlap and Redundancy (Redundancy) in Intellectual
Property. Intellectual Property Journal, 31(1), pp.19-22.
May, C., 2015. The global political economy of intellectual property rights: The new enclosures.
Routledge.
Mendis, D., Lemley, M.A. and Rimmer, M., 2019. The Future of Printcrime: Intellectual Property,
Innovation Law, and 3d Printing. 3D Printing and Beyond: Intellectual Property and Regulation.
Edward Elgar Publishing Limited, Cheltenham and Northampton, MA, pp.361-394.
Meurer, M. and Depoorter, B., 2018. Price Discrimination & Intellectual Property. Boston
University School of Law, Law and Economics Research Paper.
Rosenblatt, E.L., 2018. Creativity Without Law: Challenging the Assumptions of Intellectual
Property. Intellectual Property Journal, 30(3), pp.407-420.
Stim, R., 2017. Patent, copyright & trademark: an intellectual property desk reference. Nolo.

Vaver, D., 2018. Towards a Distinctive Trademark Law for the 21st Century. Intellectual
Property Journal, 30(2), pp.183-203.