Digital Media Marketing Strategies: Facebook, Twitter, LinkedIn, and More

In this report we will discuss about digital media marketing and below are the summaries point:- Various digital marketing strategies were utilized, including Facebook, Twitter, LinkedIn, Google+, YouTube, and Snapchat. Facebook was used for personal and business purposes, focusing on sharing updates, photos, and engaging with customers. Twitter was employed to quickly share information and drive traffic back to the business website and landing pages. LinkedIn was utilized for professional networking and B2B interactions.

Running head: DIGITAL MEDIA MARKETING
Digital Media Marketing

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Reflection on digital marketing strategies in the digital marketing environment
Introduction
This reflection report illustrates different marketing strategies that have selected by me in digital
marketing environment. These strategies are Facebook, Twitter, LinkedIn, Google+, YouTube,
and Snapchat. These strategies would be used by me by considering effective strategies.
Digital media marketing strategies
I have used different digital marketing strategies during my studies and in the workplace. These
strategies were Facebook, Twitter, LinkedIn, Google+, YouTube and Snapchat. I have chosen
Facebook not only for personal use but also for business purpose. I have used this digital
marketing strategy for sharing updates, photos, as well as general news with those who ‘like’ or
follow my business. I have used this strategy as fans of business come to the Facebook page in
order to address what is going on with the company, see a picture of what is happening as well as
explore the events. I would utilize this strategy by publicizing the page, and post a link about
business at anywhere a business can such as adding a social image onto websites. I would also
post information that gets engage to customers with my posts (Tiago, and Veríssimo, 2014). I
would keep in mind that the high amount of person uses Facebook as a personal network in order
to link with their loved ones and friends. I would also fit this strategy into a digital environment
naturally as it would aid to create interest among people in my posts. I have used Facebook ads
at the workplace to create a strong image that a customer wants to look in services. It helps me to
ensure advertising budget is not wasted on those who are not really interested in products offered
by the company. It would be beneficial for me to put products as well as services into the hand of
the exact person who wants it in a digital environment (Belch, et. al., 2014).

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Another strategy that was used by me is Twitter because it is a fast-paced, concise and easy
method to link with the audience. This strategy has used by me as it helps to tweets daily over
175 million and permits to promptly share quick pieces of data as well as photos in an effort for
driving people back to the site of business and landing pages (Järvinen, and Karjaluoto, 2015).
When I would use Twitter with the purpose of marketing then I would have a need to develop
content that is tempting enough for the individual to stop as well as click through. I have
assessed that a person is generally scrolling through promptly so I would use more than simple
text for stopping them in their track. I will also ensure whenever I will construct the tweets as it
would be effective for me to identify people who wish to click throughout in digital environment.
I have also used LinkedIn as a digital marketing strategy at the workplace and during the study. I
have observed that LinkedIn is a different type from another type of digital marketing outlets as
it is particularly intended for professionals as well as business (Taiminen, and Karjaluoto, 2015).
I have pointed out that customers mainly go through LinkedIn to display their job experience as
well as professional thoughts. I would use this platform to use for this strategy into B2B. I
would use this strategy to make less conversation directly on the page of LinkedIn. I would join
LinkedIn groups where I can meet an individual from the same industry as well as similar
interests, ask, and engage in communications (Belch, et. al., 2014).
In this workplace and study, I have used Google+ where I have observed that this strategy is
related to answering Google to social networking. I have learned that this platform is similar with
Facebook pages and it permits the people for sharing the videos, updates, gets reviewed and is
followed with the addition of generating circles. Google+ will automatically create the page and
list my organization, but optimization is depending on me (Leeflang, et. al., 2014). I would
ensure to not forget this platform because Google will provide preference to these pages in its

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search outcomes. I would make sure everything up to date as well as provide all relevant data
such as the mission of the company, the link of websites, and business hours. It is significant for
me to create strong images as well as developing the profile that is open to search and share the
updates directly to a page (Taiminen, and Karjaluoto, 2015).
I have also used YouTube as it is a leading platform to share the video in the workplace and
study. On my channel, I would share my brand as well as edit its own videos, generates playlists
and quick discussions (Järvinen, and Karjaluoto, 2015). YouTube is another mode that was used
by me to search preferences in its search outcomes hence; I can take benefits of it. I have used
this channel as it is an effective mode to get together with the customers. I have pointed that
videos is lot that engages shareable as compared to text content and it also supports in search
rank in Google (Fill, and Turnbull, 2016).
I would generate videos for YouTube then quality should be focused by workplace. I would
make sure there is a purpose and value regarding what I am sharing as well as uploading. Both
audio as well as videos that I upload would be easy to understand, clear as well as crisp (Spiller
and Tuten, 2015). I have also generated Snapchat digital marketing strategy in the workplace and
study. I have selected largely young audience such as 24 years old because there are high amount
of Snapchat users who access the service over once in per day. I would utilise this strategy into
B2C market with pure engagement metrics, particularly for younger customers. It would be
implemented by me via sponsoring filters in order to engage the users, as well as endorse the
products. There would be need of higher awareness as well as visibility for covering higher
market by Snapchat (Killian, and McManus, 2015).
Conclusion

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From the above interpretation, it can be concluded that I have used different digital marketing
strategy at the workplace and in the study such as Facebook, Twitter, LinkedIn, Google+,
YouTube, and Snapchat. These strategies would be beneficial for my personal as well as
professional career.

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References
Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014. Advertising: An integrated marketing
communication perspective. UK: McGraw-Hill Education.
Fill, C. and Turnbull, S.L., 2016. Marketing communications: brands, experiences and
participation. UK: Pearson.
Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing
performance measurement. Industrial Marketing Management, 50, pp.117-127.
Killian, G. and McManus, K., 2015. A marketing communications approach for the digital era:
Managerial guidelines for social media integration. Business Horizons, 58(5), pp.539-549.
Leeflang, P.S., Verhoef, P.C., Dahlström, P. and Freundt, T., 2014. Challenges and solutions for
marketing in a digital era. European management journal, 32(1), pp.1-12.
Spiller, L. and Tuten, T., 2015. Integrating metrics across the marketing curriculum: The digital
and social media opportunity. Journal of Marketing Education, 37(2), pp.114-126.
Taiminen, H.M. and Karjaluoto, H., 2015. The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development, 22(4), pp.633-651.
Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why
bother?. Business Horizons, 57(6), pp.703-708.