REFLECTION ON SALES MANAGEMENT

Running head: REFLECTION ON SALES MANAGEMENT
REFLECTION ON SALES MANAGEMENT
Name of the Student
Name of the University
Author Note

REFLECTION ON SALES MANAGEMENT
1
Introduction
The purpose of the paper is to reflect on the learned concepts regarding the sales
process and sales management. The paper will also reflect on the reason behind the selection
of the Britannia 50-50 cookies for the role-play followed by the Unique Selling Proposition.
Sales Process:
The sales process demonstrates a range of steps all interconnected with the intent of
converting prospective buyers through an early stage with creating awareness of closing the
sale. In the ten-step process of facilitating sales that I have learned in the class, the most
interesting step according to me is the last step Follow up. The Follow-up stage reflects the
approach of ensuring satisfaction amongst the customers and building a long-term
relationship. Despite the significance of building a connection with the customers, the follow-
up stage is often ignored, especially after a long sales process. The follow-up stage is very
interesting for me because creating happy customers is the most crucial for any organization.
Follow-up steps can engrave an on-going connection with customers and can also stimulate
referrals for sourcing additional sales. Moreover, this step is interesting because it can also
stimulate repeat sales from the existing customer base. The follow-up stage is interesting to
me because it is facilitated after the sales are closed just for the intention of maintaining a
positive relationship with the clients. This step can also be used to assess the facilitation of
the whole sales process as an approach for the evaluation of efficiency.
Role-play Product:
The product chosen for the role-play in my Sales class was a Britannia 50-50 cookie.
Britannia 50-50 cookies are sold by one of the established businesses Britannia. These
cookies or biscuits are manufactured with the best ingredient of quality milk and wheat.
These cookies offer both sweet and salty flavors, making it perfect for a wide range of
customers. I selected this product because this belongs to a company of rich and reputable