Reflection paper: Gibbs’s reflective cycle

Reflection paper 1
REFLECTION USING GIBB’S REFLECTIVE CYCLE
by Student’s Name
Class/Course/Code
Professor’s Name
University/School
City, State
Date

Reflection paper 2
Reflection using Gibbs’s reflective cycle
DESCRIBE
What happened?
Before the beginning of the semester, a list of modules to cover throughout the
semester was given to the students. One of those modules contains a Marketing
Analytics module. This is a module that allows students to research and
improve digital literacy skills to collect, analyse, and report data from several
digital sources (Wedel and Kannan, 2016). This module also aimed to improve
the ability of students to distinguish suitable methods and techniques from
various data sources for analysis.
Considering that a basic survey course in marketing analytics will impart
insufficient job skills, but a marketing analytics course focused on gaining in-
depth knowledge in one or two analytical techniques goes beyond the
quantitative context and capabilities of undergraduate marketing majors (France
and Ghose, 2019). Therefore, in this module, all the students were then given an
individual assignment in which we are asked to create a blog and website and
then produced a research report using various analytical techniques to
strengthen our skills and experience.
To complete the task, firstly, I designed a website based on my understanding
of digital literacy (Hemann and Burbary, 2018), and then I produce a report to
analyse the developed website data using quick analytics and analytics tools
from Google (Grover and Kar, 2017). Thus, this explains the overall description
of the happened situation.
FEEL
How did you feel at the
time?
I must accept that at the start of the program, I was not very
happy with this module because I felt this course was far more
complex from my expectations. Likewise, I was also very
anxious and a little excited about trying new things at the start

Reflection paper 3
Afterward?
when we were assigned an individual assignment in this
module. When I first saw the assignment instructions, I became
nervous about the way things are going to be done within a
given period. Nonetheless, when I began to work on the
assigned mission, my perspective against this project changed
drastically, and by the end of the project, I began to take the
assignment more seriously and also found myself motivating
and encouraging.
After completing the assignment, I being a student of Marketing Analytics, was
able to understand the value and understanding of marketing analytics and
recognise relevant analytical methods and techniques. Studying the Marketing
Analytics module to build expertise, knowledge, and the entrepreneurial
experience was a great honor for me. My overall experience was so great, and
the understanding of this experience will never be forgotten. I would admit that
my self-confidence level, along with my communication skills, has also
increased as a result of engaging in this assignment and class discussions since
only self-confident executives are now in a state to successfully
convey their vision for the future of the business to the
stakeholders, and also to rally people around themselves to
ensure this vision reality (Krishen and Petrescu, 2017). I can
feel that this increased self-confidence level will benefit me
throughout my career from the moment I engage in career
interviews to becoming a senior marketing analyst.
EVALUATE
What was good about
This project did help me to discover concepts not only in the
superficial level but also by doing them practically. I came to