Reflective essays are assigned to the students to write about their personal experiences. This document is the reflection to explore your experience with the marketing course and assignments and your understanding of marketing, reflect on the positive and negative aspects of it, and formulate goals to improve the experience or results of the activity the next time it occurs. You will be given questions to reflect on for the semester. Writing reflectively allows you to think more deeply and consciously about your actions or behaviors within the business.
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Reflection PaperReflective essays are often assigned allow the student to write about their personal experience. In this paper, this reflection is for you to explore your experience with the marketing course and assignments and your understanding marketing, reflect on the positive and negative aspects of it, and to formulate goals to improve the experience or results of the activity the next time it occurs. You will be given questions to reflect on for the semester. Writing reflectively allows you to think more deeply and consciously about your actions or behaviors within business. You may want to keep a diary or journal onthe questions weekly to get your thoughts on paper early. By analyzing or observing your thoughts, words or actions and assessing the consequences of them, you assess what you want to happen and better equip yourself for a more positive outcome the next time. The paper directions are given in eCollege on the assignment.Important Reflections (Test)1. Identify at least one item that you learned that you didn’t know?2. Identify at least one item that surprised you about marketing or implementing marketing?3. Was there anything really difficult about the Chat Learning Tasks? Individual analysis? The exams?The reflection paper? If so, why? ANSWER ALL QUESTIONS FOR THE POINTS4. What has this course experience caused me to examine in business life or at my company? And why?Course SyllabusCourse Text:Students will need the below text for this class.Because this course provides a comprehensive and practical introduction to marketing, it necessitates the text. An earlier or next edition of this text is not an acceptable substitute because their organization and coverage of issues, topics, and cases have changed.REQUIRED TEXTBOOK:Marketing Strategy 6th Edition (2014) by Ferrell & Hartline, South-Western Cengage Learning, ISBN 978-1-285-07304-0
REQUIRED SOFTWARE:Please submit assignments in a format that is compatible with Microsoft Office 2007/2010. I have to reformat docx files before I am able to open them, so please save all documents as doc files.SUPPLEMENTARY READINGS: Will be provided by the instructor in eCollege Doc Sharing. eCollege live: Online chat will be scheduled for MOST Mondays at 7:00 p.m. (Central Time)(UNLESS RESCHEDULED). You are EXPECTED butnot required to attend, however points will be given for attendance and adherence to directions given during the chat. I will log on, cover a topic, and be available for live chat. If no one joins after 15 minutes, I will log off. As you know, the purpose of online chat is “active engagement and interaction”, so please bring anyquestion (e.g., studying question, book materials, exams, career plan, etc.) to talk. If this chat time is not convenient to you, please email me your convenient time. Then we will talk at your convenient time. Thanks. Please NOTE: You will need to use FireFox for yourbrowser. You will also need to make sure you haveJava installed on your computer and enabled. Please insure you have the latest version of Java also.COURSE GOALS AND OBJECTIVESCOURSE OVERVIEW AND OBJECTIVES: A study of the marketing environment of business with emphasis on major aspects of sociocultural, demographic, technological, global, legal, political, and ethical issues. The study of marketing emphasizes the functional areas of marketing including product and service selection and development, marketing channels, promotion, and pricing. Marketing research, consumer behavior, industrial buying and international implications are also considered.Course Objectives: This course hopes to keep our students on the cutting edge of today’s marketing practices. The course has four primary objectives. These include:1. To understand the basic principles of Marketing.
2. To demonstrate the uses of marketing mix in corporate strategy.3. To familiarize students with the basics of creating a marketing plan.4. To provide students with an opportunity to learn about excellent examples of marketing-driven companies throughout the world.COURSE FORMAT: You will find the majority of the information and materials that you will need to complete the course in this syllabus and on the eCollege course management website. Be sure to log onto eCollege and check your university e-mail regularly to see what work you are required to do. I will always upload new announcements to the home page of this course when I want to announce something to the entire class and would discuss in class. I would try to respond to youre-mails within 24 hours. If your correspondence falls over the weekend it may be 24-48 hours. ALL EMAILS MUST BE PREFACED WITH THE COURSE NUMBER FOLLOWED BYTHE SUBJECT (EXAMPLE: MKT501-01W Assignment 1, insure your section and the specific assignment of your interest). TECHNOLOGY REQUIREMENTSThis is a webcourse. The following technology is recommended to be successful:Internet connection – high speed recommended (not dial-up) and Word Processor. Additionally, the following hardware and software are necessary to use eCollege:Our campus is optimized to work in a Microsoft Windows environment. This means our courses work best if you are using a Windows operating system (XP or newer) and a recent version of Microsoft Internet Explorer (6.0, 7.0, or 8.0). Your courses will also work with Macintosh OS X along with a recent version of Safari 2.0 or better. Along with Internet Explorer and Safari, eCollege also supports the Firefoxbrowser (3.0) on both Windows and Mac operating systems.It is strongly recommended that you perform a “Browser Test” prior to the start of your course. To launcha browser test, login in to eCollege, click on the ‘myCourses’ tab, and then select the “Browser Test” link under Support Services.
Please NOTE for eCollegeClassLive chats: You will need to use FireFox for yourbrowser. You will also need to make sure you haveJava installed on your computer and enabled. Please insure you have the latest version of Java also.COURSE REQUIREMENTSMinimal Technical Skills NeededYou will need to run the latest version of Java for eCollege (the Learning Management System for TAMUC), 2007/2010 Microsoft Word, Excel, PowerPoint, and using presentation and graphics programs, etc.Instructional Methods The course is delivered online using Powerpoint and eCollegeClassLive System. These items are recorded as they are delivered.Student Responsibilities or Tips for Success in the CourseYou are responsible for reviewing all announcements within the course announcements pages, logging on at least 3 times a week, having and responding to all emails, and completing assignments on time, and attending or listening to chats early in the week. Failure to do these items will adversely affect your grade.Examples include: Regularly logging into the course website, amount of weekly study and participation time expected, etc.COURSE SCHEDULE: A course schedule is included at the end of this syllabus. Please note, the week starts on Mondayand ends on Saturday (when most items are due).SYLLABUS SUBJECT TO CHANGE STATEMENT:
This paper is to have you explore a market individually and not as a group. The preliminary analysis is general market and segment information. Please do some research from the A&M library or google.com to write a paper. The information on possible markets and segments is released during the first chat.
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