Marketing and Communications: Philips Reflection Assignment

This report provides a comprehensive reflection on Philips, analyzing its marketing and communication strategies within a digital context. The student explores the company's strengths, such as easy data collection and understanding of marketing mixes, and weaknesses, including coordination issues within the team and challenges in gathering appropriate information. The report details the student's personal contributions, focusing on guiding team members and ensuring accurate information, as well as the roles of other group members in content summarization and presentation. It concludes by highlighting the innovative products Philips has introduced and reflecting on the factors that influenced the research and presentation process. References to books, journals and patents are also included.

PRINCIPLES OF
MARKETING AND
COMMUNICATIONS IN A
DIGITAL WORLD

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
.........................................................................................................................................................4

INTRODUCTION
Reflection is the piece of writing which summarise a student's critical reflection on
specific subject topic. It is analytical practices in which writer mainly explain and describe a real
and imaginary scene, event and interactions. It describes the feelings and emotions of an
individual regarding particular subject theme in better manner (Rymes, 2015). There are few
people group who are producing the presentation and it includes thoughts and emotions of group
members regarding Philips company. This reflection report is mentioned the positive and
negative points which are face by researcher while completing this assignment. Also explains
individual's and others contributions at the time of preparing reflection project.
MAIN BODY
What went well:
The chosen company is Philips in my assignment which helped me to gain proper
knowledge of the respective company and able to identify in its products in the market as well
their uses. While doing the project it helped me to know some of its products which were not
earlier to my knowledge. Collection of data of this company was quite easy as it is a big
company which shares larger market share and allowed me to complete project with full
enthusiasm. It also helped to gain proper understanding of marketing strategies adopted by the
company to make product reached to the consumer and satisfy there demand as well increase the
profit level of the company. Marketing mix done by the company helps to develop proper
knowledge of benefits of marketing mix and explained the advantages of selecting the product
according to the target area and customer. It also led to rectify the disadvantages of the Philips
products and take careful actions to minimise impact. It also led to the survey of the employees
regarding the benefits and usage of Philips products. From the survey conducted it helped to
analysed that there are various customers of Philips products and are satisfied by using them at a
greater pace. While doing the research it helped me to identify my strengths of completing task
in short period of time as information is heavily available. It also led to the development of team
and help in properly coordinating of project.
What not went well:
Although the project was interesting and done with great enthusiasm but the problem
faced was lack of coordination between the team members which led to major problems. Team
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members doesn't coordinated properly which led to some issues and problems. In addition to this
there was so much of inappropriate content available on the websites of Philips company which
took lot of time to gather correct and meaningful information to be presented in report. There
were some inappropriate information available on the internet which were not of Philips
company. As there were new innovative products manufactured by the Philips it took lot of time
to do research on them and in identifying their uses to the consumer. As the information was not
so productive it led me to lack of confidence in writing report. The branding and packaging
strategies of the Philips company was not appropriate it led me to rectify various websites to
collect good information and took lot of time to carry the research work. Hence there was
problem regarding to information I have to go to libraries and read magazines and articles for
proper knowing of information. Information collected from the members were different from one
person to another was different in nature and lead to many differences in getting information.
Therefore, overall problem faced by me was selecting proper information from inappropriate
information and led to heavy time consumption which disturbs all other team members as well as
effected working on another projects.
One's own contributions:
My chosen company is Philips on which I need to prepare presentation for analysing their
pricing, promotional strategies in order to gain attention of large number of customers towards
new product which named as SmartSleep Headband in the global electronics industry. As per my
experience, I was develop presentation in a long time therefore I did not have much practice how
to present PPT in front of huge audience. In my group, I am working as a mentor so I need to
guide all the group member regarding how to present presentation content in each slide. Along
with this, it is required for me is to focus on Philips company strategies which must be put into
the PPT because through this people are acquiring accurate knowledge and information about
firm in better manner. It is necessary for me is to make coordination and build trust among each
group member who are involved in this presentation. My main contribution while making Philips
company presentation is to guide and give accurate instructions to each members of team in
better manner. With the help of this, they are focus on their content and also select only authentic
information and data which are related to respective organisation.
Other's contributions:
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There are around 4-5 members in a group who are developing presentation on the
respective company which is Philips. Team members are help in making coordination and each
of them are perform their part which are given by mentor. My role in developing presentation is
to collect and gather data in order to express the feelings and emotions regarding specific
company. The other members are summarising the content and put it into the right place of the
presentation which are create good impact on audience mind.
CONCLUSION
As per the above described report, it can be analysed that Philips has brought some
innovative products in the market in order to gain attention of large number of customers in
better manner. In this, they are developing presentation where some factors are directly effect on
researcher while presenting the information related to Philips company.
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REFERENCES
Books and journals
Baaijens, J.P.W., Van Hoof, W.P. and Rutgers, A.U., Koninklijke Philips NV, 2016. Color
emphasis and preservation of objects using reflection spectra. U.S. Patent 9,345,099.
Butterworth, M.M., Koninklijke Philips NV, 2018. Substrate for LED with total-internal
reflection layer surrounding LED. U.S. Patent 9,899,579.
Savord, B.J. and Davidsen, R.E., Koninklijke Philips NV, 2018. Capacitive micromachined
ultrasonic transducers with overcurrent protection. U.S. Patent Application 15/751,252.
Rymes, B., 2015. Classroom discourse analysis: A tool for critical reflection. Routledge.
Newton, P.S., Philips Lighting Holding BV, 2017. Methods and apparatus for lighting unit
configure for presence detection. U.S. Patent Application 15/346,149.
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