Reflective Account of Value Chain Model in Intercontinental Hotels Group

REFLECTIVE
ACCOUNT QUIZ
AND ESSAY

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Value Chain Model.....................................................................................................................1
Intercontinental Hotels Group.....................................................................................................2
Internal Environment..................................................................................................................3
Reflection on Value Chain Model...............................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Reflective Essay refers to an activity that is associated with appropriate and effective
evaluation of certain activities or procedures that are inclusive of experiences or procedures of a
company that helps in reflecting upon the current performance of an organisation (Josserand and
Kaine, 2016). In this context, the reflective essay below is based on internal environment of
Intercontinental Hotels Group (IHG), which is one of the most recognised organisations in
hospitality sector of the United Kingdom. The assignment covers description of Value Chain
Model, along with a detailed description of the hotel and its business operations. Furthermore,
the essay is also inclusive of application of the value chain model and reflection of its usefulness.
MAIN BODY
Value Chain Model
Value Chain refers to an appropriate combination of several activities that a firm
performs in relation to delivery particular products as well as services within the marketplace.
Moreover, this aspect is very much necessary in order to appropriately and effectively create
value within the company. The reason for this is because it directly reflects upon success of the
firm, as higher value enhances the productivity and profitability of the organisation. Moreover,
value chain of a firm also helps the company in building a strong and sustainable competitive
advantage (Albert and Grzeda, 2015).
In this context, one of the most effective and essential contributions was done by Michael
Porter in 1985, where the concept of value chain was firstly introduced. In the Value Chain
Model described by Porter, all the systems and their input towards the output (performance
objectives) were taken into consideration rather than the departments and functional units of the
company. A rather homogeneous display has been provided within this model of activities that
are common within businesses, regardless of the sector in which they operate. Moreover, these
tasks are further divided amongst primary and supporting activities. In terms of former, activities
like inbound logistics, operations, outbound logistics, marketing and sales, as well as service are
included. However, the tasks which are directed towards the primary activities are inclusive of
procurement, human resource management, technological development as well as infrastructure.
A combination of all these activities are adopted and performed by an organisation consistently
and effectively which enhances the scope of achieving objectives in an appropriate manner.
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