Reflective analysis on article

Reflective analysis on
article

Table of Contents
INTRODUCTION...........................................................................................................................1
Summary of key issues................................................................................................................1
Importance of the issue in the article..........................................................................................1
Reflective analysis......................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
The chosen article for this report is How brands are capitalizing on the ‘Markle Sparkle’
and consumer trends to push sustainable fashion. The report will describe key issues of this
article and importance of issue for presenting in article. Lastly, it state reflection on the chosen
topic.
Summary of key issues
This article presents how the simple picture may affect brand value in front of customers.
Article is based upon consumer trend which push retailers to adopt sustainable manufacturing.
Further, article also stated that Markle Sparkle who is a famous Outland denim jeans collection
and after this event, the sales of the denim jeans increases with increased traffic up to 95%. Thus,
this brand had never experience that by spending million dollars on advertisement will creates
such a good impact upon business (Lundblad and Davies 2016).
Another key event discussed in the article is consumer changes their mind and wanted to
adopt Eco-friendly products which do not cause any health hazards. That is why, customer
mindset push retailer to introduce these products. In the same way, denim is made of ethical and
environmentally friendly raw material and this was wore by Meghan Markle who basically
promotes women empowerment and mostly prefer to wear environment friendly fashion brands
i.e. outland denim. That is why, article chosen this public figure in order to aware public to use
Eco-friendly product. Moreover, another key event address in article is denim also sold an online
clothing site “Iconic” and brand also launched education programs fro sex trafficking victims in
order to train women and also provides job opportunities to creates safe environment.
Importance of the issue in the article
The article chosen this issue because, it particular focus on the consumer preference
which is completely change and now they prefer to have sustainable products only. From the
article it is also analyzed that fashion industry leaders are also creates pressure among retailer to
sell only sustainable products. From the first event, it is clearly reflect that customers prefer
those products which are wore by celebrities as they are highly influence what they wear. In the
same way, when Meghan Markle wore Outland Denim in the Sydney, which is most popular and
as a result, it increase the profit which was not done before.
Another key event highlights that as per new trend, customer wants to use sustainable
products and that is why, in Australia consumer have become health conscious and Eco-friendly.
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