Reflective Report: Business Strategy, Decision-Making, and Analysis

This report provides a reflective analysis of business strategy, focusing on decision-making processes within a business game context. It examines key strategic decisions related to setting benchmarks for demand, sales, and production, evaluating their outcomes against industry trends. The report also delves into understanding the business environment through theoretical frameworks like PESTLE analysis and Porter’s Five Forces, assessing the macro, meso-competitive, and micro environments. Furthermore, it reflects on lessons learned, including the importance of market trend analysis and informed decision-making, and briefly touches upon the role of emerging technologies in shaping the future of business. The analysis is centered around a specific year (year 13) due to its standout performance, providing insights into the company's financial and operational aspects.

REFLECTIVE BUSINESS
STRATEGY

ABSTRACT
Business game is one of the important aspect that is related with the learning and analysis of
the business situation and market analysis which will lead to the formation of business decision.
In the same way the aspect of external, internal and competitive business analysis is also become
a part of the project. Consideration of the business trend and the industry analysis and making of
decision on the basis of recent trends will lead to assist the company in taking of business
decision. Likewise, this report will also study the concept of the emerging technology in the
context of the business.

Table of Contents
ABSTRACT....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
1. Strategic decision.....................................................................................................................4
2. Understanding of business environment with theoretical framework.....................................9
3. Evaluation of one specific emerging technology on the future of business and
recommendation........................................................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES................................................................................................................................1

INTRODUCTION
Mission:
To provide the best quality product and services of superior quality which will protect and
improve the health of the feet of its customers.
Vision:
To become the top shoe production company of the world in the coming year.
Value:
The value statement of the company is related with the working as best shoe production
company along with compiling the ethical standards of non-harming and working best.
Corporate objectives:
To meet the production and sales benchmark by the end of 13 years.
To raise the profitability of the company at the end of 13 years.
To raise the market, share by 20% by the end of 13 years.
1. Strategic decision
Decision:
The key decision that was made by the company is setting up of benchmark in the context
of demand, sales, production and various other base. These decisions are closely associated with
the company’s business objective in terms of meeting the sales and profitability target. Also the
decision related with the efficient utilization of the resources will be taken in order to meet the
sales and other related objectives.
Various factors were considered while taking up of the decision. These factors include
the industry analysis along with determining the recent trend of the market. In the same way the
factor or the base for which such decision was made are also concerned with the industry
analysis and its moves that how the concerned industry is working and its future growth.

Figure 1Production benchmark

Figure 2Production benchmark
The decision of the production in various countries with regard to the Eco- star was made
with the analysis of the production trend of the industry in North America which shows that the
cumulative branded production would be 14900 as low, 35579 as medium, 56720 as high and on
the basis of that the decision of benchmarking the production was set as 40355. In the same way
in Asia-Pacific the benchmark made by Eco- star was 65123 while making an analysis of the
industry trend which shows that the production would be 27101 as low, 44573 as average and
81400 as high.
Thus it would be right to said that the decision was taken with a consideration towards
the industry trends and its analysis and with the setting up of the benchmark.
Outcome:
After taking up of the decision it was measured that the outcome of the Eco- star was not
meeting up to its benchmark. This can be evidenced as:

Figure 3Outcome
While making a comparison of the benchmark against the standard it was observed that the
outcome of Eco- star was not meet. As the actual sales made by the company in North America
is 25551 while the benchmark of production was 40355. In the same way in case of Asia Pacific
the sales were 18647 while the benchmark related production was 65123. This shows that the
company has not meet its targets in terms of making a low sale. This means that as per the
benchmark of demand the company has not performed adequate sales of its product which may
further impact its profitability on an another scale. Thus it proves that the decision that was made
did not meet its aim.
It is to be noted that the decision of the production of the shoes was taken into consideration
because with the aspect of making a production the company would make sales which is further
related with the aspect of profitability. As it’s one of the major objective is related with the sales
and production target hitting which is not being meet with the concerned decision. This is further

related with the lack of company in terms of not utilizing its resources adequately and
effectively.
Reflection
The chosen year is 13 because during the entire game the performance of the Eco- star was
stood out in this year in terms of its performance which would either be the financial or the
operational. In the same way as the performance of the Eco- star in 13 years was stood out
because in this year the company’s made its full efforts in the context of the operation and other
aspect. As the benchmark and the performance or the success would be determined from making
an analysis of the best year and that again counted as a major reason for the selection of the 13
year. In the same way the market situation and the industry trend the year 13 was outstanding
and different while making it compared it with the other year would also become a major reason
of selection of the concerned year.

As per the above figure it is also cleared that the financial performance of the Eco-star in
terms of analysing the profit and loss account i.e. 53777 profit is being earned by the company
which is counted as moderate and appropriate while making it compared it with the other year. In
the same way in year 13 the performance of the balance sheet is also adequate which will enable
the company to take the concerned decision.
The lesson that is being learned from the concerned round is related with the learning of
the trends and the market. In the same way other lesson that are related with the year 13 is
grabbing knowledge regarding the market. In the same way I also learn that how the decision
will be made with regard to the company along with a consideration of the market trends. This
can be justified with the event wherein with the consideration with the industry analysis, the
benchmark was set that would further be continued with the making of comparison against the
actual. This aspect along with delivering the learning would also show that where the company
go wrong and what else it need to do in order to meet its benchmark. In the same way the game
related with the business in terms of decision making along with the analysis of analysis of the
business trend is also learned by me while from the 13 year round. This has also lead to develop
various business skill and knowledge in the context of the Eco-star.
2. Understanding of business environment with theoretical framework
Taking of decision related with the business is highly concerned with the analysis of the
business environment. It is to be noted that the business environment mainly consists of internal,
external and competitive environment.
Macro environment:
This is also called external environment wherein all the external forces would work and
affect the company. It is important the concerned environment will be analysed so that its
negative and uncontrollable impact will be reduced. It can be made perform through:
PESTLE analysis:
Political:
Local government, regulatory practices, judiciary independence, political party pressure
and various other aspects constitute this environment (Perera, 2017). It is important to consider
these factor while taking any decision related with the company. Eco- star will also need to make

focus over these aspects while taking business decision and making policies related with its
objectives.
Economic:
Change in demand, price fluctuation, market situation, price fluctuations and other aspect
is related with this environment (Shtal and et.al., 2018). Eco- star need to focus over these factors
so that the most suitable policy will be made. This can be evidenced from the analysis of the
industry trend regarding demand and supply and making decision with its consideration.
Figure 4Production benchmark for analysing industry trend
With the taking consideration of market and its move the Eco- star need to make its decision.
Social:

This is related with the changing preferences and taste of the customers. With respect to
Eco- star it need to be cautious with these changes because it will lead to impact its sales and
profitability on a direct extent.
Technological:
This factor is related with the changing technology in terms of upgrading and
introduction of the new technology (Frue, 2020). With respect to the Eco- star company need be
focussed with these changes so that it can efficiently operate in the market. This is being
considered while taking any business decision of making opening a store and expansion of the
business.
Legal:
This factor is related with the laws and regulation in relation with the environment
(Alanzi, 2018). Changing rules and regulation, imposition of trade restrictions would lead to
impact the business and thus need to be analysed adequately by the business i.e. Eco- star so that
the most appropriate decision will be taken.
Environmental:
This factor is related with the aspect of environment and its policies. It is an important
aspect the company will perform its work along with taking consideration of the environment.
With respect to the Eco- star too the mode of business operation will be performed along with
the due consideration of them environment and its policies.
Meso-competitive environment:
This environment is related with the aspect of market competition and its analysis which
play an important role in business decision making. This can be understood as:
Porter’s five forces:
Competition:
This factor is related with the market competition. With the extent of presence of large
number of companies in the market the company may face the issue of market competition
(Perera, 2020). In case of Eco- star which is a shoe production company and with the persistence
of the large number of other companies the sales and profitability of the company will be directly
impacted. This shows that the force is strong in the context of the Eco- star.
Threat of new entry:

This force is related with the aspect of new entry in the market that will lead to raise the
competition which need to be carefully analysed by the company. This force is moderate in case
of Eco- star because of the presence of trade restriction and strict rules. With this mode the new
companies need to make compliance of various rules.
Power of suppliers:
This power is related with the suppliers which is related with the purchasing of raw
material (Bruijl, 2018). This force bear low power in case of Eco- star because with the presence
of large number of supplier the company can make purchase from any supplier which will reduce
the power of the supplier.
Power of buyers:
This is related with the bargaining power of the buyers which will lead to reduce the
prices of the product (Berisha Qehaja, Kutllovci and Shiroka Pula, 2017). With the presence of
large number of substitutes, the bargaining power of the buyers will be high. This means the
Eco- star will be affected with the aspect of high bargaining power that would further affect the
profitability and sales of the company.
Threat of substitutes product:
This is related with the presence of substitutes. With the extent of high competition in the
market this force is usually high. This need to be considered by the company so that the business
decision related with taking of suitable steps in terms of availing the best product will be availed
by the company.
Micro environment:
This environment is related with the company’s internal aspect and factors. This will
enable the companies to make an analysis of the strength and weakness so that the future
opportunities will be grabbed. It can be performed through:
SWOT analysis:
Strength:
It includes the capabilities of the company that will raise the effectiveness of it (GURL,
2017). Superior product, strong brand equity, strong balance financial performance are some of
the strength of the Eco- star.
Weakness: