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Reflection Paper on Vivid Sydney Reflective Essay 2022

Critical Reflection Paper on stakeholder management in events and the connections to course content.

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Added on  2022-09-26

Reflection Paper on Vivid Sydney Reflective Essay 2022

Critical Reflection Paper on stakeholder management in events and the connections to course content.

   Added on 2022-09-26

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Running Head: REFLECTIVE CRITICAL ESSAY
“Reflection Paper on Vivid Sydney”
Name
Affiliation
Reflection Paper on Vivid Sydney Reflective Essay 2022_1
REFLECTIVE CRITICAL ESSAY 2
Introduction
Vivid Sydney is the largest festival of lights, music, and ideas in Australia. I visited
this festival last year between 25th May to 16th June. Vivid Sidney is the most significant
commemoration of elite businesses that transmute the city into the canvas of lights, music,
and ideas after every one year. This festival is considered the largest event of Asia Pacific
due to extensive ordination of lights and qualitative illustrations/projections like music
shows, free entertainment for families, discussions on creative ideas, and knowledgeable
debates (Haeusler, 2014; Beevers, 2013). According to my experience, vivid Sydney is the
traditional festival of inspiration, artistry, innovation, and technology represented through
lights and music. The purpose of organizing this festival is to concurrent different leaders and
thinkers of innovative industries across the world. I observed that a wide range of social
discussions, organizational conferences, and speeches are arranged to produce fresh
technological and entertainment culture.
Stakeholder Identification of Vivid Sydney
The preceding discussion is based on the needs of three stakeholders of the Vivid
Sydney Event, according to Stakeholders’ theory. Three primary stakeholders of vivid
Sydney has been identified that includes, sponsors, employees and volunteers and
participants attendees and spectators. The study aims to explore the needs of stakeholders in
the sense of how they are affected by the event. Furthermore, I have analysed whether the
needs of the stakeholders have been satisfied or not from the perspective of stakeholders
theory.
The individual or team that may have a positive or negative influence on the
organisational goals; or an impact of organisational success on a person or group of people is
considered as “Stakeholder” (Bop, 2015). In my opinion, it is the ethical responsibility of the
organisational management to take care of the needs of its stakeholders but not only for
Reflection Paper on Vivid Sydney Reflective Essay 2022_2
REFLECTIVE CRITICAL ESSAY 3
shareholders. This statement shows that an organisation is required to increase the ultimate
well-being of each and everything affected by it. The main purpose of stakeholder theory is to
demonstrate that it is the moral obligation of each company/firm to add value to its
stakeholders by equal distribution of profits (Jones, Wicks & Freeman, 2017).
Sponsors play a significant role in the arrangement of any event. I believe that
festivals like Vivid Sydney takes place with the collaboration of sponsors and event managers
to develop the relationship between different communities. Moreover, I analysed that
sponsors arrange these traditional festivals to distribute knowledge about various non-profit
organisations to collect aid and fund their businesses. During my visit, I observed that
organisational management of the event had ignored the effort and hard work that has been
put by the sponsors to organise the event. Sponsorship creates a huge range of opportunities
for different brands to spread awareness about their products and services (Todd, Leask,
Ensor, 2016). I saw in vivid Sydney festival 2019, Samsung Electronics Australia made a
partnership with Pixar Animation Studio. This partnership sponsoring helped Samsung
Electronics to introduce and promote their new technological Samsung Devices. Also, it
helped the company to grab the attention of millennial targeted customers. Approaching an
interested target audience is the best way to expand sales and revenues of the firm.
Collaboration through sponsorship enables the firm to distribute its product directly or to
develop a qualitative image in the eye of the customer through effective leads at an event
(Cornwell, 2014).
Employees and Volunteers are also a major part of any event (Holmes and Smith,
2009; Kemp, 2002). During the event, I recognised that stakeholders of the event might take a
large number of benefits through volunteering. If we analyse it through the perspective of a
festival attendee, then volunteers always offer the best and quality of exposure. Talking about
the event, I observed that volunteers developed an entertaining environment at the festival,
Reflection Paper on Vivid Sydney Reflective Essay 2022_3

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