Reflective Essay on Research Experience

REFLECTIVE ESSAY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Reflective essay...........................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Reflective essay helps in identifying the learning and experience that was gained in any
significant experience (Ahmed, 2020). In the current essay as well, the Gibbs reflective model
will be used in order to critically evaluate the entire learning experience regarding the research
undertaken and then present an effective conclusion.
MAIN BODY
Reflective essay
I undertook a research in the previous part of the assignment on the impact of the social
media tools on improving the sales in a hotel industry. The particular hotel that I selected for my
research was Holiday Inn. The entire process of conducting the research was a roller coaster ride
of learning where at every point I was learning something new. I can categorise the whole
process into several stages that have been developed under the Gibb’s model of reflection in the
following manner:
The Gibbs model of reflection was developed in the year 1988 and analyses an individual’s
experience through six different stages. These stages are categorised as follows:
Description: Under this, I will conduct a detailed description of the entire research project
undertaken by me and the entre experience or knowledge that I gained. I conducted the research
on the impact of social media and in the entire report; the most difficult task was to collect the
required data for the research (Dhaliwal, Singh and Singh, 2017). In order to find the relevant
respondents who could genuinely help in the research, I required a lot of time and efforts. I was
making mistakes repeatedly while developing a comprehensive data analysis as my data
analytical skills are not very well developed but ultimately all my collective efforts pulled off
together where I was able to present a concise and yet relevant data analysis. Another major
event that I would like to reflect upon is the drawing of conclusions in the research. Since there
was both numerical data interpretation and I also had to integrate it with the literature review
done before, the entire process was a time consuming one. But I was able to develop and work
upon both my data analysis skills and my time management skills through the research that I
conducted. Therefore, the entire process was full of learning and of challenges as well.
Feelings: After the description of the situation, it is very important to analyse the feelings that a
person felt during the entire process of learning. In the present context, during the time when I
was conducting the research, there was a myriad of emotions that I felt (Snowdon, 2018).
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