Learning Reflective Journal

Running Head: REFLECTIVE JOURNAL
Reflective Journal:
Name of the Student:
Name of the University:
Author Note:

REFLECTIVE JOURNAL1
Introduction
Learning journal is considered to be the collection of notes observation, notes, major
thoughts and other materials and studies which are demonstrated form period of time which
can be associated with a field work or any kind of placement experience (Bassot 2016). A
learning is prepared on a personal basis which may reflect the individuals actual experience and
personality.
One of the major relevance of knowing about research can be based on the part of
informing a particular action, proving a theory and contributing for the purpose of
developing knowledge in respective study or field (Bruno and Dell’Aversana 2017). Research
can be considered as an effective tool for the purpose of building adaptive knowledge and a
strong facilitator for leaning.
we had to prepared 4 assignments where each assignment was divided in to different
marking category depending upon the actual and accurate mode of research required under the
respective areas. The first three assignments were group assignment for us where we had to
form our own group and complete the assigned task through idea sharing and adaptive
participation. In my team there were three members Bibek Bogati, Sadikshya Pariyar including
me.
The core part is related to the topic selected from our side was based on the “Effect of
Social media advertising on buyer behavior”. For the successful completion of the project
several information were collected from various sources such as news articles, journals, case
studies and many other required websites.

REFLECTIVE JOURNAL2
Learning Process
This respective learning process will be more beneficial for me in the future where this
has played a key role in the part of increasing my knowledge and on the other hand also
improved the critical thinking skills associated with me in the part of preparing research-
based projects. This project completely guided me in the part of becoming an effective thinker
through the process of selecting a particular topic and conducting a deep research-oriented
information for the same (Vicary, Young and Hicks 2017). While preparing this respective
assignment I was able to develop some innovative approach and new skills in me which fully
improved my thoughts and abilities effectively and logically. This research provided me with
adaptive knowledge and ideas regarding the social media advertising effect in the consumer
behavior.
Learnings from Assignment 1
It was my first group assignment which is had to prepare through developing a team and
it was something which was apart from my experience. During week 1 It was a challenging
part for me under the area of selecting a suitable and appropriate research topic and
conducting research for the same. The topic selected and the particular question under which
the research related to was a bit complicated part where it was difficult to get more effective and
accurate information based on certain effects of social media advertising in the buying behavior
of customers.
The positive part was that at the time of working on the respective assignment topic,
I was able to gain strong and advanced knowledge about several social media platforms at its
impact in the business. During week 2 we had to prepare the literature review part which was