This reflective journal discusses the experience of an intern serving as a business analyst and project consultant. It covers topics such as organizational structures, analyzing data, proposing recommendations, and facing challenges. The intern reflects on their role in improving operationalization and providing strategic recommendations to case organizations. The journal also highlights the importance of empathy and effective decision-making skills in the field. Overall, it provides valuable insights into the real-life situations faced by organizations and the role of a business analyst and project consultant.