Reflective Journal: Digital Advertisement Impact on Consumers

This reflective journal examines the influence of digital advertising on consumer purchasing behavior. The paper explores the effectiveness and usefulness of learning experiences related to digital marketing, analyzing how online platforms and social networking sites impact consumer behavior and revenue generation. The author reflects on the factors influencing consumer decisions, the challenges faced by marketers, and the value of digital marketing strategies. The journal also discusses the application of theoretical concepts in real-world scenarios, highlighting the importance of understanding consumer behavior and adapting to the digital landscape. The author concludes by emphasizing the benefits of digital marketing for both consumers and marketers while stressing the need for data security and ethical practices.

Running head: Reflective Journal
REFLECTIVE JOURNAL

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Introduction
The experience of the learning is one of the original merit or quality for each individual with the
objective of achieving their goals and the objectives of their life's. The learning quality provides
the individual with their unique skills that can be accomplished with them for achieving their
specific goals of their life. So the learning experience's plays a most important role in providing
them the knowledge or for increasing their knowledge for their present as well as for their future.
In the particular assignment, the objectives that has considered in this particular paper is
identification of factors of the digital advertisement that are being influencing the purchasing
power of the consumer.
Reflective analysis
Effectiveness and usefulness of the learning experience
The experience of the learning is one of the original merit or quality for each individual with the
objective of achieving their goals and the objectives of their life's. The learning quality provides
the individual with their unique skills that can be accomplished with them for achieving their
specific goals of their life. From the papers provided we have learnt that how the digital
advertising affect the behaviour of the consumers with the online websites and social networking
sites and how the revenue has been increased due to these strategies and these papers made us
learn about the advertising and the techniques that can be used for attracting the customers, as
these advertisement helps in attracting more and more customers using the social sites or the
online portals for fixing and selling their services or products. So the learning experience's plays
a most important role in providing them the knowledge or for increasing their knowledge for

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their present as well as for their future as it is one of the major things that remains with the
individual if he has lost other things. Even after the completion of the learning program or during
the learning program it provides assistance and the growth for an individual. Moreover, as per
the opinion not only it provides assistance and the growth by somehow it provides creative skills
and also helps in building the self-assurance of an individual. The value of the learning
experience has helped me in the understanding the concept ranges between the easy and the
difficult ones, not only the learning but in the application of those learning has been helped me
the most. (Ashley, C,2015)
Opinions about the learning experience
According to the research being done on digital marketing, I have analyzed many of the criticism
that how digital marketing has impacted the customer behaviour, which was one of the major
factors of the learning skills has been analyzed. That has made me active to understand and for
the deep theory of what all elements have impacted the customer behaviour as there are many
potential customers who remains out of reach as may be they are not using the sites or does not
have time to use the gadgets that affect the companies to large extent. The value and the
experience I got from this has helped me in the understanding the concept ranges between the
easy and the difficult ones, not only the learning but in the application of those learning has been
helped to take the future steps and for facilitating the usefulness in the transaction of the business
and for getting the answers for achieving the goals and objectives in the platform of digital
marketing.

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Value of the experience
The process of the learning is proved to be useful and also provides the essential set of skills that
were very useful at the time of course, or the learning program or even in the future at the
general life stages as well. As this learning program has made me relate the concepts of the
learning with the actual facts and the experiences while conducting the research or even on the
general aspect of life it uses to compare and merge my learnings with the actual aspects. The
learning process has provided me the better understanding regarding the digital marketing. Due
to the better understanding it has made me enabled about how to cope with most of the
circumstances, concepts, and understanding the stages of the program for the smooth progress
and it has also prepared me for achieving the overall objectives of the program with the clarified
concepts. (Dennis, C.,2014)
Usefulness of learning process
The process of learning has to provide me to enhancing my concepts and the skills, also helps in
establishing or providing me the strategies that can be used in the establishment and for the
smooth running of my business. The learning process has also helped in undertaking the business
and coping up with the major issues or challenges so that the objectives can be achieved. In
short, they made me explain to the core for tackling the problems and using the problem-solving
skills that have been taught in the learning program. These learning processes are basically used
for taking the significant decisions regarding most of the issues that are individuals are facing.
Description of a learning process
The knowledge and the imminent that has been obtaining by the learning processes has led to the
better base for the future. The knowledge that has been used will be used for transferring and for

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making use in my plans for the fulfillment of the objectives. As the paper is basically focusing on
achieving the goals that are being set, and the process has made very clear with its explained
skilled set and the concepts that have been used in marketing for increasing the revenue. On the
personal aspect, it has been very useful and I have learned a lot form this process and it has made
me successful only by applying the knowledge that I have got from these learning processes.
(Hudson, S.,2016)
Evaluation & judgment of the learning
In the process of learning, there were many of things that I have acknowledged, as I have
conducted a research on various factors that have been impacting the behaviour of consumer by
the digital marketing. The main objective of the research is to understand the various factors that
will be directly contributing in attracting the customers towards digital marketing and for
understanding the impact of digital marketing on the behaviour of consumer and for
understanding the issues that are usually faced by the consumers for incorporating digital
marketing in their business and providing the recommendation on the ways that can be used for
overcoming the challenges being faced in the use of the technology by the consumers.( Rieh, S.
Y., 2016) In the research, I have analyzed there are some of the major factors that have
contributed in attracting the customers towards digital marketing. It has been analyzed although
it has contributed to the large extent as it provides convenience and it also uses to save time,
money and the cost and there are is huge variety to choose. The reimbursement obtained from
the use of digital marketing is also plentiful for the consumers. The marketer get attract to many
of its customers from a broad district and thus make more sales as compared to other means used
in marketing. Though it has been analyzed that digital marketing is facing some of the challenges

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being faced by the marketer that are insecurities in the system, high transport cost, huge technical
cost, lack of privacy, high labor cost among other disadvantages. (Agarwal, A,2011)
Conclusion & Hypothesis
The learning process has a huge advantage in my study as it is useful in explaining all the aspect
that can create an issue and moreover it has made a new perspective into my studies by
comparing it with the real life of digital marketer as well as of other businesses. The hypotheses
that has been taken is what are the ways through which business is affected by digital
advertisement. The major reason for taking this is to provide a broad vision relating to the
information practice and also its probability in real life throughout the research being conducted.
Conclusion
The knowledge and the imminent that has been obtaining by the learning processes has led to the
better base for the future. The knowledge that has been used will be used for transferring and for
making use in my plans for the fulfillment of the objectives and the hypothesis being chosen that
that e-commerce has an immense collision on the behaviour of the customers and be supposed to
be squeezed which seems to be true as far as the research being done. Moreover, it has been
recommended that both the consumer and the marketer need to hold the technology of digital
marketing for its benefits and for the advantages and should be careful while facilitating the
security and conducting the business that will protect the customer's privacy where there is a
need.

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References
Kolb, D. A. (2014). Experiential learning: Experience as the source of learning and
development. FT press.
Siemens, G. (2014). Connectivism: A learning theory for the digital age.
Rieh, S. Y., Collins-Thompson, K., Hansen, P., & Lee, H. J. (2016). Towards searching as a
learning process: A review of current perspectives and future directions. Journal of
Information Science, 42(1), 19-34.
Dennis, C., Brakus, J.J., Gupta, S. and Alamanos, E., 2014. The effect of digital signage on
shoppers' behavior: The role of the evoked experience. Journal of Business research, 67(11),
pp.2250-2257.
Hudson, S., Huang, L., Roth, M.S. and Madden, T.J., 2016. The influence of social media
interactions on consumer–brand relationships: A three-country study of brand perceptions and
marketing behaviors. International Journal of Research in Marketing, 33(1), pp.27-41.
Agarwal, A., Hosanagar, K. and Smith, M.D., 2011. Location, location, location: An analysis of
profitability of position in online advertising markets. Journal of marketing research, 48(6),
pp.1057-1073.
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
pp.15-27