This reflective report analyzes the experience of a design thinking workshop, focusing on personal development, knowledge development, and an action plan for the next six months.
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1 Introduction The primary aim of the paper is to critically analyze the experience based on design thinking activity that was conducted at the time of the workshop. Design thinking is an effective and non- linearprocedurethatcreatescreativesolutionstotestandprototype,redefineproblems, challenge assumptions, and understand users. The self-analysis of the process of design thinking will help focus upon the aspects of personal development along with the development of knowledge for different topics in the process of design thinking. It will create an action plan for six months based on executing a design thinking process that would be helpful for a designer as well as the design team. Critical self-analysis and reflection of experiencing Design Thinking activity Last week I had a great opportunity to attend a design thinking workshop, which was the best professional development experience I ever had. Design thinking is determined to be a design practice that facilitates a solution-based tactic to solve different issues (Geissdoerfer, Bocken & Hultink, 2016).It is a human-centered tactic to creation which incorporates the needs for business success, possibilities of analytics, and digital tech. I was totally involved with the design thinking procedures and had a great opportunity for learning, brainstorming, outreaching, as well as collaborating with others. I enjoyed the active workshop approach as it helped me in enhancing my experience based on design thinking activity. A week later, I am still thinking about some of the design thinking concepts and reflecting on how to implement design thinking elements into my curriculum. Therefore, design thinking enhances the world as it possesses an innovative and disruptive way to create groundbreaking solutions (Callahan, 2019). The figure given below presents the five phases of design thinking, such as test, prototype, ideate, define, and empathize. All these methods are useful in order to overcome the unknown or ill-defined issues.
2 Figure: The design thinking process (Source:Liedtka, 2015) Personal development During the workshop, we were assigned a task of writing blogs based on design thinking. During week one, I wrote a blog related to my learning experience and how it improves my knowledge and skills. I acknowledged that I am a little bit weak in visualization, as a result, it helped me to recognize my strengths and weaknesses. The concept that innovation is a process helps an individual to implement relevant perspectives and focus on different ways of viewing things (Shapira, Ketchie & Nehe, 2017). It helped me to realize that innovation never ends and I am always improving. Moreover, during week 2, I wrote a blog on the aspects that I need to develop for improving design thinking. From this week, I realized that I am the kind of person who likes to execute work on my own without taking the help of others. I along with my team members, completed a significant design challenge by helping my partner to overview each step of the designing process, and redesign their morning routines. By involving within the complete design thinking process, I better understood the value of empathizing, eliciting needs, and rapid prototyping throughout each stage of the process. With the example of Apple and Blackberry, I come to know that in order to achieve success, it is significant for me to understand the needs of the consumers. However, the workshop did a great job of developing extraordinary teams of people to accomplish the projects by implementing a fresh approach. On the other hand, during week 3, I undertook various activities that focused upon the wide areas such as failure, calm, and experience. All these aspects help an individual to identify their mistakes and handle the situations efficiently and effectively (Oxman, 2017). Thus, rapid prototyping through time
3 constraints helped me in creating new and innovative ideas and how to involve as a collaborator in the process of building. Therefore, I also realized that in the future, I need to practice how to overcome problems like social or political life, remaining calm in difficult situations and managing the failure. Whereas, during week 4, I wrote about the positive and negative experiences that I faced in my workplace. It is significant for an individual to manage the organizational activities effectively either in a good or bad situation. Thus, with the help of the well-developed platform, I learned how to solve problems and build an empathetic nature. Moreover, during week 5, I learned the design thinking process, which is all about creativity and imagination. I also learned regarding various rules of brainstorming that helped me to change my perspective and apply the design thinking process in different situations. The activities conducted in this week motivated me to make mistakes, feel safe, and fail forward where I celebrated the normalized failure and mistakes as a part of the learning process. These particular activities help an individual to develop their behavior, skills, and knowledge. The workshop also helped me to think about various aspects such as what I do, why I do, and how I do. Engaging in the activities based on design thinking conducted over the workshop was a unique experience for me as it inspired me to think about others. The use of different tools, artifacts, and activities in the design thinking process helps in recognizing the challengesas well as benefits of resources. The activitiesand tools are considered to be a significant process that is used to conduct a workshop (Stephens & Boland, 2015). Hence, the representation and documentation that has been implemented throughout the workshop are useful for me in creating new ideas and solving problems. However, the activities that were held developed a safe space for failure that plays a vital role in an effective design procedure. The design thinking process possesses several intuitive practices that create a powerful too (Glen, Suciu, Baughn & Anson, 2015). This experience would help me in the future to develop innovative approaches while designing products or services for customers.
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4 Development of knowledge for design thinking topics During week 1, I acquired knowledge about visualization as a design thinking tool that is determined to be a significant part of designing where I got to know that if a person can visualize things, then the person can solve the problems.It is helpful for me in converting information into visuals. With the help of this tool I acknowledged that the ideas could be expressed through text where images are more powerful and are subjected to substantial interpretation. Meanwhile, week 2 explained about the process of design thinking and considered poster as a design thinking tool. I gained knowledge that poster is helpful in visualizing the information in an accessible way. Whereas, week 3 provided knowledge regarding blogs and blogging which is considered to be a design thinking tool that enabled me to provide response to the my own posts.It helps in writing a content that serves an opportunity to highlight over the search engines (Fischer, 2015). On the other hand, Week 4 reflected upon persona as a design thinking tool that helps in finding problem along with its desired solution (Kummitha, 2019).Through, this I learned to identify and understand the feelings, thoughts, needs and characteristics of real people. While week 5 helped in gathering knowledge regarding brainstorming as a design thinking tool that helped me in recognizing right empathy, mindset, stimulus, inspiration, challenge and people. With the help of this tool I will be able to understand the characteristic of a person. During week 6, I gathered knowledge regarding value chain as a design thinking tool that helped in analyzing the particular chain of activities in order to supply services or products.The tool helped me to understand better how to identify the problem and provide solutions to mitigate the issue. The tool also helped in thinking about the biases and beliefs that are faced by the designers (BenMahmoud‐Jouini,Midler&Silberzahn,2016).TheutilizationofValuechaintool encouraged me to demonstrate the power of designers, along with the implications inherited from history while executing work in a different environment.Intentional learning is the most effective technique that helps in asking questions and listening to the needs of the customers. As a result, I acknowledged that intentional learning helps in listening to the expectations as well as obligations of the customers. Through intentional learning I come to know that it is necessary to the share the message to a single person at a time, maintain confidentiality, listening as it is beneficial for the speaker and doing the work without commenting or interrupting. After the
5 workshop, I have attempted to listen deliberately to at least one person every day. Therefore, it is a great tool that helped me in enhancing my knowledge. Furthermore, during week 7, I learned about how to utilize design thinking tool where I learned that design thinking is a step-by-step process. This week focused upon the sources of primary and secondary data as a design thinking tool. In order to implement a different type of concept development, it is essential to view the end user (Elsbach & Stigliani, 2018). This particular tool utilizes the techniques of interviews, ethical research and focus groups. As a result this week helped me improve my observation skills that enabled me to understand the empathetic nature of the end-user. The primary purpose of the design thinking process and tools are to reframe the process that could be applied in different circumstances (Liedtka, Salzman & Azer, 2017).Based on this aspect, week 8 helped me in gaining the appropriate idea about rapid prototyping as a design thinking tool which is a rough and quick manifestation of concepts. Utilization of this design thinking tool helped me in finding the prototype for the solution. The entire process within the week helped me in enhancing the imagination power that is helpful for me in understanding the needs of others in different situations. Moreover, in the next week that is on week 9, I learned how to create the prototype with the help of launch and feedback grid tool. This tool provides a valuable response regarding the areas that need improvement, and what could be done to fulfill the needs of the consumers(Huq & Gilbert, 2017). At last, during week 10, I understood the entire process of design thinking that could be useful to the real world. Design thinking process enhances and complements different methods from best practices frameworks and pre-existing digital assets to digital immersions (Nielsen & Stovang, 2015).Through the workshop, I acknowledged that different topics related to the design thinkingprocessintegratecustomerempathyandemotions.Itallowscross-functional experiments and crystalizes the experience of customers into an operational prototype (Bocken, Rana & Short, 2015).
6 Strengths and weaknesses Strengths Based on the design thinking tools I have acknowledged that my significant strength is that I can break the problems into elements that helps in thinking in analogies and metaphors. I realized that I have developed my communication, creativity and visualizing skills. Another strength based on the design thinking tools is that I possess the ability to identify the preferences, behaviors and needs of others. From the perspective of design thinking tools I come to know I amgoodatinterpreting,analyzing,describing,recordingandobservingthebehaviorof individuals. Weaknesses Whereas, related to design thinking tools my weakness is that I am unable to make an efficient use of journey and mind maps. Hence, I need to improve myself in this particular area as it will help me in the future to visualize the problems efficiently. However, I am weak in analyzing the chain of activities carried out by the organizations, thus it is essential for me evaluate journey mapping that would help in understanding the problem from different level. By observing and reviewing the design thinking tools I realized that I am weak in understanding the standards and norms of ethics. Therefore, it is significant for me to understand the appropriate standards and norms of behaviors that helps in strengthening relationships with others. Action plan of key activities and events for the next six months The action plan helps an individual to know what is required to be done to accomplish a strategy, initiative, project, and task. While executing a design thinking process, the action plan involves themeasures,milestones,andstepsofprogressalongwithwiththetimeline,specific assignments, and responsibilities (Sung & Kelley, 2019). Therefore it is determined to be a significant part of strategic planning. However, there possess some action plan or key activities for the next six months based on the design thinking procedure. These activities will be helpful for me in the future to execute a process efficiently and effectively. SR/ No. ActivitiesMonthsStepsMeasuresMilestones
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7 1.BrainstormingJulySet a limit Begin with a problem statement Be visual Involving witheach other, buildingand listeningon other ideas Helpfulin developing various innovative ideas through leveraging the collective thinking 2.InterviewingAugustOne-on-one interviews Brainstorming team membersto create questions Offering directness and intimacyof other observation methods Helpsin collecting data and empathizing with users 3.Video Journalsand Personal photo Septembe r Givethe camera to the user Makevideo- recordingor picturesof the activities Involving real people Gaining valuable experiences byinvolving real people as designer Helpsin understanding theuseof productsor services, community dynamics 4.Body storming OctoberActingout different scenarios Planning and effort Implementing appropriate solutionsto come up with innovative Helpsin understanding theneedsof others
8 ideas 5.Bingo selection NovemberSelecting physical, experience anddigital prototype Engagingin splitting ideas intovarious factors Willhelpin identifying different factorssuch aspotential application of different prototypes 6.Analogous empathy DecemberComparing onedomain with other Executing time- sensitiveand highly stressful process Comparing theproblem, concentrating onthesame aspects, generating an inspiration board Itwillhelp developnew insightsinto thedesign team Table: an Action plan for design thinking process for the next six months
9 The activities related to the design thinking process are further discussed below: Brainstorming It is a significant method that is applied at the time of the ideation stage related to typical design related process. Practicing this activity is the best way to develop creative ideas by building a strong relationship with others (Baldassarre, Calabretta, Bocken & Jaskiewicz, 2017). Interviewing It involves one-to-one interviews, which is determined to be a constructive way of gaining insights and connecting with real people (Smith, Iversen & Hjorth, 2015). The activity helps in understanding the goals, desires, hopes, and needs of the users. Video Journals and Personal photo This process helps in involving real people to keep in mind the human aspects of design firmly. With the help of this activity, I will be able to utilize photo journals that will help me in creating a foundation for the design thinking process. Body storming It is a method which is useful in experiencing a situation physically to engage an individual into the user’s environment. Executing this activity needs a possible amount of effort and planning to observe users setting (Cahnet al.,2016). Bingo selection It is an activity that helps in splitting ideas into different factors like the potential application of experience prototype, digital prototype along with physical prototype. Analogous empathy This particular method helps the design teams to generate new insights into the design thinking process (Bennett, Agostinho & Lockyer, 2017). It will be helpful for me to compare one domain with other and conjuring different solutions within the limitations of one discipline.
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10 Conclusion The paper concluded that design thinking incorporates a deep understanding of the human aspects that are included in the workflow, which needs to serve quick iteration ideas and generate superlative customer experiences. The paper revealed the fact that design thinking process and activities help in applying the thinking principles to recognize effective and practical solutions while solving different problems. It also discussed different tools of design thinking process that is helpful for a designer to design a product or service. All these tools help in understanding customerneedsandattainingunprecedentedagilityandgrowth.Theactionplanhelped presented some of the activities that will be conducted within the next six months. The paper also focused upon the aspects of intentional learning that helps listen to the ideas and concepts of others.
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