Reflective Report on Ryanair Business Environment Analysis

Reflective
Report

Table of Contents
PART 1 (REPORT).........................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of Ryanair business environment............................................................................3
CONCLUSION................................................................................................................................6
RECOMMENDATION...................................................................................................................6
REFERENCE...................................................................................................................................8
PART 2 (REFLECTION)................................................................................................................9
INTRODUCTION...........................................................................................................................9
MAIN BODY ..................................................................................................................................9
CONCLUSION..............................................................................................................................11

PART 1 (REPORT)
INTRODUCTION
Business environment is consider as combination of environment factors which can be
internal as well as external. These environment factors impact on an organisation directly and it
will include innovation in society, technology, legal consideration and so on (Cohen and
Kietzmann, 2014). Organization taken for this assignment is Ryanair airline which is founded in
the year 1984 and it is consider as one of largest airline firm across Europe that is conducting
their business operations at diverse nations. This report will include several topics like evaluation
of different marketing tools such as PESTEL analysis, SWOT analysis and porter's five forces.
MAIN BODY
Analysis of Ryanair business environment
There are various types of business environmental tools which are adopted by a company
in order to analyse their internal and external environmental factors. Explanation of some of the
major tools in respect of Ryanair are given below:-
SWOT Analysis
Strengths Weaknesses
 The respective company offer low cost
flight services which help them in
attracting more passengers.
 They also have huge brand name as
well as image at the marketplace from
more then 20 years.
 They have small headquarter due to
which they have low overheads cost.
 The financial situation of respective
company is strong.
 They are highly depend on the
subsidies.
 The respective company also face
issues related to poor services complain
()Ryanair Low-Cost Strategy Business
Model, 2019.
 They have low frequencies as well as
mid day departure flight time which is
issue for business passengers.
Weaknesses Threats
 They can expand their business at  Their is huge competition at the

different other locations.
 They can also grow market along with
EU enlargement.
 They can also conduct merger with
other airline companies (Jia nd et. al.,
2017).
marketplace such as British Airways,
London Gatwick and so on.
 They is always fluctuation in the price
of fuel which seems as threat for airline
company.
PESTLE Analysis
Factors Description
Political In respect of airline industry, political system of one country and
its relationship with another countries impact on them in both
ways positively and negatively. The respective company is low
cost airline as well as they also have very limited destination
which impact on business positively. But there are some
situation which impact negatively on them such as terrorist
attract in Europe.
Economical The price of Oil or fuel fluctuate on regular basis which impact
on airline business because they have to change or update their
policies or strategies accordingly (Savrul, Incekara and Sener,
2014). But Ryanair is low cost airline so that change in
economical factor will impact them less.
Social The respective factor will include change in customers
preference, demography and so on. In respect of respective
airline, they need to consider factors like passengers are more
attracted toward those short haul routes flights. This is so
because it will help them in attracting passengers toward their
services.
Technological It is essential for respective airline company to adopt new as
well as advance technology so that they can attract more
passenger. This will also help them in develop more effective as
well as attractive flight services as well as they also able to