Improving Employability Skills through Practice Exercise

This document discusses the importance of employability skills and how they can be improved through a practice exercise. It focuses on enhancing communication, teamwork, time management, and research skills for better job performance. The author shares their personal experience and the positive outcomes of the practice exercise.

Reflective
Report

Table of Contents
PART 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business Analysis Tools.........................................................................................................1
Impact of potential strategic solution.....................................................................................4
Recommendations..................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
PART 2............................................................................................................................................7
INTRODUCTION...........................................................................................................................7
MAIN BODY...................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

PART 1
INTRODUCTION
Business environment is the combination of internal and external elements that impact on
productivity and profitability of the business. These factors are social trends, suppliers, owners,
activities by government etc (Linder and Williander, 2017). To understand the report analysis the
environment of Ryanair company, which is an Irish budget airline that was established in 28
November 1984. The headquarter of the organisation situated in Swords, Dublin, Ireland. The
report consist of analysis of PESTLE, SWOT and Porter's 5 Forces.
MAIN BODY
Business Analysis Tools
To analysing the environment of the Ryanair company require to apply business analysis
tools that support to understand in different environment how to company respond. These tools
are:
SWOT Analysis: This analysis apply by every organisation to know inner position of the
company and take advantages of competitive environment. There are defined strength, weakness,
opportunity and threat of the Ryan air company. Strength: The main strength of the company provide tickets on low cost all over the
airline world. It provides services in different country and with more than 1600 routes
across 30 countries in Europe and North Africa. They have 186 airports and management
mainly focus on the innovation due to change of nature of short haul flying. Weakness: Ryanair earning based on the seasonal so its profit increasing on a strong
northern hemisphere summer. The brand of Ryanair has performed poorly in a range of
polls, awards and survey (Dyllick and Muff, 2016). Opportunity: The main opportunity have company to improved customer service to
engage with long time with the organisation where consist of attractive look and feel,
designed website. Recently airline launch the business traveller product to improve
customer service. In which including choice of reserved seats, premium rows.
Additionally, airline order new aircraft to provide different options to customers.
 Threat: Ryanair have strong safety record but due to random suggestions in some
sections. The thoughts of the lingers and a major accident could be harmful for the
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position of Ryanair and analysis the growth plans. Due to increase competition, the price
strategy match with the other airline that create huge competition for the Ryanair (SWOT
Analysis of Ryanair. 2019).
PESTLE Analysis: This analysis provide information of external factors that impact the
performance of the organisation and understand how to airline face the external factors.
Political: The UK government charges the advanced taxes from the from the commercial
air line that impact on the revenue of the business. Due to long haul passengers increase tax and
also for short haul. So it will impact on the profit of the airline industry and also on the Ryanair
with travellers on short hauls opting for trains and buses. Due to Brexit airline industry affect and
prepare yourself to get license from the British (Vij and Bedi, 2016).
Economical: Due to instability in the fuel price is critical issue for the airline industry.
Ryanair is particularly more undependable regarding to fuel prices that arise any time and
without fuel airline cannot survive. In the last quarterer 2008. the fuel price was in its hike and
losses the $130 million dollar due to paid amount of fuel.
Social: Ever passenger wants to safety and Ryanair focus on this when travel for long
distance. In case of Ryanair aware for the terrorist attack so for this get boarding pass from the
passenger and the income of airline is decreasing. It there is coming any changes in the European
union so direct impact on the airline industry.
Technological: In present time mostly people prefer to book ticket online and increase
development in the technological innovations that applied in the airline industry. Through video
conferencing facility to individual (businessmen) so they do not feel the travelling. Ryanair
provide advanced technology based facility such as movies during to flights, audio songs and
many others (PESTLE Analysis. 2019).
Legal: The airline industry follow the all rules and regulations that related of the airline
industry and face the issue of airport ownership. Recently, Ryanair face the problem of legal
action from the customer to fighting to force of the low cost airline to stand by EU compensation
rules.
Environmental: In modern time increase awareness regarding to environment so people
book tickets after predication of the environment. The UK government also make different
policies of environment protection and introduce the EU Emissions. So it is required to airline
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industry such as Ryanair follow all the rues of environment. This industry face the issues
lowering affect of carbon footprint.
Porters five forces: To analysis the industry environment apply the particular forces that
figure out the foreseeing competitive pressure in European aviation as well as the profitability
regarding to future.
Competitive Rivalry: It happened when same industry organisation provide same
services. The competition in the UK airline industry is very high such as Easy jet, Norwegian
and legacy carriers like Air France and British Airways. The competition mainly depended on
the several routes where Ryan air and Easy Jest play significant role to provide several routes to
people.
Threat of new entrants: Barriers to enter in the UK airline industry is low because EU
free air laws enables to air line to conducted their business activities anywhere without any
restrictions. It is said that low cost carrier such as Ryanair and Easy jest have controlled the
industry on increasing competition in UK airline industry.
Threat of substitutes: The substitutes of Ryanair buses, personal cars and trains. Due to
travelling for short distance and limited time people mainly prefer to use buses and trains to be
fast and stress free. However, the cost of the train is non estimated in festive seasons or if make a
late ticket of train so customer have the alternative of the Ryanair.
Bargaining power of supplier: In the context of the Ryan air have major suppliers such
as Boeing, fuel suppliers and Airbus and other board meals. The suppliers have high bargaining
power due to hard to replace of existing two main suppliers. The cost of fuel suppliers very high
because airline can not survive without fuel.
Bargaining power of consumer: Customer in the UK airline industry have more power
that increase the competition and reach on high level as a resulted into a push in flight fares. The
growth of the cost carriers such as Easy Jet Ryanair based on the long as well as short hauls that
provides the alternatives to customer so therefore customer bargaining power is high.
After all the analysis of the Ryanair activities through different business tool it is getting
that this airline face the problem of fuel price & changing rules of environment and company
earn income on seasonal time (Porter five forces Analysis. 2019).
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Impact of potential strategic solution
As per the analysis identify the issues of Ryanair that impact on the performance as well
as on income so for this provide appropriate strategic solutions such as:
 Through strategic solution airline conduct their activities and provide services for long
time or permanent.
 These solutions helpful to meet the goals and objectives that set by the company for long
time.
Recommendations
There is providing Recommendations to Ryanair regarding the long term and short term
business that for long term solutions they provides strategic plan that helpful to achieve vision,
goals and objectives and for short term apply the tactical strategy that related with short term
activities. Ryanair must aware for the fuel prices that change any time according to that increase
fare price.
CONCLUSION
Business environment affect by the different factors for this require to apply different
business tool that help to analysis the actual position of the company in competitive
environment. Airline must apply strategic solution to get solution for long term.
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REFERENCES
Books and Journal
Linder, M. and Williander, M., 2017. Circular business model innovation: inherent uncertainties.
Business strategy and the environment. 26(2). pp.182-196.
Dyllick, T. and Muff, K., 2016. Clarifying the meaning of sustainable business: Introducing a
typology from business-as-usual to true business sustainability. Organization &
Environment. 29(2). pp.156-174.
Vij, S. and Bedi, H. S., 2016. Are subjective business performance measures justified?.
International Journal of Productivity and Performance Management. 65(5). pp.603-
621.
Online
SWOT Analysis of Ryanair. 2019. [Online]. Available through;
<https://centreforaviation.com/analysis/reports/ryanair-swot-low-costs-remain-the-key-
strength-even-as-customer-service-enhancements-take-root-186145>
PESTLE Analysis. 2019. [Online]. Available through;
<https://businessteacher.org.uk/pestel/ryanair.php>
Porter five forces Analysis. 2019. [Online]. Available through;
<https://www.porteranalysis.com/porter-five-forces-analysis-of-ryanair/>
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PART 2
INTRODUCTION
To survive any multinational organisation require to have employability skills that
supports to get higher position and increase income level. It is transferable skills that needed by a
person to make them employable. Along with require to good technical understanding and set
skills that want from employee (Avalos, 2011).
MAIN BODY
During to my practice week exercise I was focusing on my employability skills where
improve my weak points and gain good experience. There are focusing on these skills which is
required for me to work any organisation. In my organisation conduct practice week exercise
regarding to employability skills. Each staff members take participate in this to improve
employability skills to achieve good position. In the practice exercise my mentor, senior and co-
workers involve to improve working efficiency. I become head of sales team and feeling
motivated in this practice exercise because every responsibility on me and all team members
follow guideline properly. On the first week I can focus on my communication skill which is
required to speak appropriately at the wide area of people (Bautista, Yau and Wong, 2017). I can
learn that during to communication maintain good eye contact, present a varied wordbook and
tailor the language of the audience. During to event I was observing that I have many weak
points that require to improve to work long time in this organisation. For this I learned many
tricks that work in positive manner. To work in a team require to many skills because I have
responsibility to whole team and require to guide according to task. During to practice face
communication skills with my team members because I hesitate how to guide and talk with my
co-workers because I never lead to any team. That time my senior provide suggestion how to
guide my team regarding to different task and what they work during to task. To communicate
with my team required to confidence level high and must have knowledge of particular task.
When I look back on the situation see that I feel positive regarding to my job and increase many
skills that required for the employability skills (Chipchase, Johnston and Long, 2012). During to
practice exercise many people feel motivated and learn new things that helpful in their job role
and effective performance. To develop my skills required to learn ICT skills because many time
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require to handle technical things that time ICT skills work efficiently. So I can decide to take
proper knowledge of computer work that supports to do operate advance technology.
In the practice exercise I became leader of team where provide different task and analysis
how to we present and analysis our performance by the senior. That time I was working in a
team and take help from team members as a result my team work skills improve. In the
organisation I never work in a particular team so I face problem to cooperate with each other
because ever one has own style to work for the task but here I can learn how to a team work
together to achieve aims & objectives in certain period of time. In the team work develop two
skills team work and time management because every task set by the mentor for particular period
of time and require to complete in particular timeline otherwise cut points. It affect to my morale
so I decided to work together and provide responsibility to every one according to efficiency and
complete in a time. In the starting I delayed for the task but in second week improve my time
management skills that show positive results and achieve all rewards that help to increase my
employability skills. I am also focusing on the numeracy skills because in sales field required to
know how to different methodology apply to calculate profit and cost of the product and
influence to customers for the purchase of products and services easily (Croft and et. al., 2010).
After the event I analysis that what went well during to event and what was going well
that helps to increase my research skills because for this required to collect feedback from
different people and increase my communication skills also. Mostly people happy with the
practice exercises because they are learning new things that helpful for their performance which
is good for every one. My contribution is good in the practice exercise because I was playing role
of the leader of sales team where guide to people regarding to task and influence them to
complete their activities in set period of time. So it is beneficial for me that improve my weak
points and become star of the practice exercise. My team members also helping to improve my
skills effectively because they understand my guidance and work together without any
discrimination and disputes. In 5 weeks I learned many things that applied in the my job role and
get good position in my team. In past time if any worst situation face that time my confidence
level fall down but in future I will take decisions effectively and complete all the task with full
efficiency. Many times I feel the problem in problem solving when my junior come with the
problem that time I have not knowledge how to sort out their problem but in present time
effectively sort out and provide different alternatives regarding to problem. 5 weeks exercise
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impact in positive as well as negative manner because in positive I was exploring my skills
effectively and learn new things that helpful to increase the level of efficiency (Forte,
Humphreys and Park, 2012). The negative impact that through the exercise other people also
increase their skills so they become better from me and chances to get higher position at compare
of me. So it is required to I maintain my skills appropriately that help to get promotion easily.
CONCLUSION
As per the above report it is concluded that employability skills important part of every
employee that helps to reach on higher position and fulfil all the requirement. For this purpose I
was taken practice exercise from week 1 to 5 that helpful me and increase my many skills that
my weak points. After conduct it these weak points convert into strength and now easily perform
my job in my organisation.
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REFERENCES
Books and Journal
Avalos, B., 2011. Teacher professional development in teaching and teacher education over ten
years. Teaching and teacher education. 27(1). pp.10-20.
Bautista, A., Yau, X. and Wong, J., 2017. High-quality music teacher professional development:
A review of the literature. Music Education Research. 19(4). pp.455-469.
Chipchase, L. S., Johnston, V. and Long, P. D., 2012. Continuing professional development: the
missing link. Manual Therapy. 17(1). pp.89-91.
Croft, A. and et. al., 2010. Job-Embedded Professional Development: What It Is, Who Is
Responsible, and How to Get It Done Well. Issue Brief. National Comprehensive
Center for Teacher Quality.
Forte, A., Humphreys, M. and Park, T. H., 2012. June. Grassroots Professional Development:
How Teachers Use Twitter. In ICWSM.
Grima-Farrell, C., 2015. Mentoring pathways to enhancing the personal and professional
development of pre-service teachers. International Journal of Mentoring and Coaching
in Education. 4(4). pp.255-268.
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