Self Evaluation on Blog Activity

This assignment is a self-evaluation of a blog activity, where I created a blog about Punjab, promoting it through various means such as email lists and social media platforms. The blog aims to attract tourists and travelers by highlighting the region's cultural values, traditions, and tourism attractions. Through this exercise, I reflected on my experiences and evaluated the effectiveness of my promotional strategies, providing insights into the importance of reflective writing analytics in assessing the impact of online activities.

Reflective report

Table of Contents
INTRODUCTION .........................................................................................................................3
Promotional plan and Justification for the keywords.....................................................................3
Challenges in writing the blog and activities performed to overcome them. ................................4
Self Evaluation on the effectiveness and value of the blog activity ..............................................5

INTRODUCTION
Punjab – The land of five rivers is selected as the topic of my blog, the reason for
selecting this topic is my interest in tourist attraction towards Punjab a state in India. The blog
describes the tourist viewpoint for Punjab, what are the main tourist attraction in the state. The
blog post briefly discussed culture and tradition followed by people living in Punjab including
the origin of Sikhism. Sikhism is a major religion in India, which is followed by major
population living in Punjab. The Blog is designed and created with all the important information
related to Punjab for attracting online users and increasing the websites visits or traffic. The
Blog also included attractive images which are very effective in attracting the users to stop and
have a look on the blog posts. I have a good understanding and knowledge about Punjab so it
motivated to write this particular blog.
Promotional plan and Justification for the keywords
I need to develop huge traffic of online users on my blog post which encouraged me to use
various promotional strategies for the same. There are various promotional plans which I
implemented in order to promote my blog on internet these plans are as described below -
 Collaborating with the influencers – This strategy is used by most of the companies, the
influencers have effective advantage over various other advertising types. An influencer
has a huge community or followers behind him as well as has a lot of connections.
Therefore, I planned to work with an online influencer who can easily bring traffic to my
blog(Chaumba, 2015).
 Establishment of social media presence – Social media presence is important for each
and every business or thing that needs attraction of the people to be successful. I
identified that there is a great need of social media presence in order promote my blog.
Therefore, I used various social media platforms such as Facebook, Twitter and Linkedin
to share my blog to a larger audience easily. This helped in promoting my blog to many
individuals or online users. I created random accounts on Facebook, Twitter and
Linkedin which helped me in sharing my blog to various online users.
 Stimulate sharing – For increasing the traffic on my blog I developed another plan to
motivate people for sharing my content or blog to others. I also developed plans such as
offering prizes etc to the user who shares my blog(Rourke and Lewer-Fletcher,2015).

Keywords – The major keyword I used in my blog was Punjab – the land of seven rivers,
Tourist attraction, Culture and tradition. The reason for choosing these keywords is simple. The
Punjab has an attractive geographical feature which makes it popular. There are five rivers
Sutlej, Beas, Ravi, Jehlum and Chenab which flows on the land of Punjab state in India. There
are major tourist attraction in the state such as Jallianwala Bagh, Moti Bagh, Rock garden etc
which makes in attractive for the tourists and therefore I chose tourists attraction as a keyword
in the blog. Culture and tradition is also used by me in the blog due to the impressive and unique
cultural values that the people follow in Punjab.
Tools used to increase ranking in search engines
There are various free and easy SEO which I used in order to increase ranking in search
engines such as Google Page-speed insights, Moz Local Listing store, Google Analytic etc.
These SEO tools helped me to enhance the visibility of my Blog and increase the traffic of
online users effectively.
Data analysis
In order to analyze the audience or online traffic on my blog I used Google analytics tool which
helps in collecting relevant analytical data or information related to the visitors on the website,
bounce rate, etc which helps in analyzing the popularity of the content or website among the
people. Along with the Google analytics I also used social media platform to identify the
effectiveness and popularity of my Blog such as Facebook. I shared link of the blog ion my
Facebook account to let my contacts see it and visit the website in order to read my content and
share it further among their friends and family. The Google analytics provided important data
and figures of the visitors on my blog, it helped me in knowing that people from other countries
are visiting and reading my content which is positive outcome(Shum and et.al, 2016).

Illustration 1: Google analytics

Illustration 2: Google analytics

Illustration 3: Google analytics

Illustration 4: Google analytics

Illustration 5: Google analytics

Illustration 6: Facebook post
The above illustrations represent that maximum of the visitors on my blog are from a source or
medium, and this source is social media platforms. The people are visiting my blog by clicking
in the link I am sharing on my social media accounts such as Facebook and twitter. According to
the current trend each and every individual is getting influenced by social media which is a plus
point for me as I can get more and more visitors if I keep on sharing my blog on the social
media platforms. The data analytics also concludes that traffic or audience on my blog is
increasing with time period. The blog will receive popularity with time, as people will share it
among their contacts and make my blog a good achievement for me(Dann, 2015).
Challenges in writing the blog and activities performed to overcome them.
There are many challenges or issue which I faced while writing the blog as described below -
 Finding the perfect niche – Finding and starting a topic for the product was a major issue
or challenge for me in writing the blog. The availability of too many topics was really

confusing, it was very confusing for me to choose one particular topic for writing this
blog. In order to overcome this challenge I determined my interest and passion which
lies on tourists attractions and traveling. Therefore, I finally decided to write a blog on
Punjab which is a poplar tourists destination in India
 Producing quality content – It is important to consider the content quality such schedule
of the content which help in keeping readers interested. It was also a challenge for me as
I am not a professional writer it was difficult for me to find new or fresh word to include
in my blog. For resolving this issue I focused on reading other blogs, talking with readers
and examining topics in trend.
 Lack of confidence – The common issue faced by all the writers like me is the lack in
confidence. I had a fear that my blog will not attract more people, It was a demotivating
factor which was challenging me a lot. In order to develop confidence I shared my ideas
with friends and family who really motivated me to write this blog.
 Time to write the blog – The another challenge which I faced in writing this blog, due to
a busy schedule or time table I was not able to give proper time in writing the blog.
Therefore, it was a challenge to focus on writing this blog with minimum time in a one
day.
Activities to promote the blog
There are various activities which can be performed in order to promote the blog. For
promoting my blog I used various techniques which are as described below -
 Building the email list – In order to promote my blog I built my email list and sent mails
regarding my blog to attract people ad increase the traffic of online users on the blog.
 Developing multiple accounts on social media platforms – I made random accounts on
social media websites such as Facebook, Twitter, Lenkedin etc and started sharing my
blog to people which can help me to attract huge number of online users to read my blog
and share further(Yang and et.al, 2016)
Self Evaluation on the effectiveness and value of the blog activity
`According to my observation I effectively included each and every element in my blog
related to Punjab, I identified and wrote various important features of Punjab in the blog for
making it more attractive and interesting. The blog describes why Punjab is a tourist attracting
which can be beneficial in catching attention of many tourists or people who likes to travel. The

cultural values and tradition as well as the religion followed by the people of the place is also
discussed in brief by myself to ensurer that I am not missing any relevant data related to the
topic of my blog. In addition to this I included the origin of the local people living in Punjab for
motivating people from various countries to get attracted towards my blog and share it as much
as possible. My blog provide a detailed analysis of Punjab which can provide major information
of the place and the content is simple so that each and every individual can access to the
information provided in the blog.

REFERENCES
Books and Journals
Shum, S.B., Sándor, Á., Goldsmith, R., Wang, X., Bass, R. and McWilliams, M., 2016, April.
Reflecting on reflective writing analytics: Assessment challenges and iterative
evaluation of a prototype tool. In Proceedings of the sixth international conference on
learning analytics & knowledge(pp. 213-222). ACM.
Rourke, A.J. and Lewer-Fletcher, A., 2015. Building Interaction Online: Reflective Blog
Journals to link University.Handbook of Research on Strategic Management of
Interaction, Presence, and Participation in Online Courses, p.120.
Chaumba, J., 2015. Using blogs to stimulate reflective thinking in a human behavior
course. Social Work Education, 34(4), pp.377-390.
Yang, J.C., Quadir, B., Chen, N.S. and Miao, Q., 2016. Effects of online presence on learning
performance in a blog-based online course. The Internet and Higher Education, 30,
pp.11-20.
Dann, S., 2015. Benchmarking Micro-Blog Performance: Twitter Content Classification
Framework. In Maximizing commerce and marketing strategies through micro-
blogging(pp. 313-332). IGI Global.