Consultancy in Practices for Regent College London: A Report

This report discusses the problem statement, research, competitive analysis, external market analysis, target audiences, outcomes, and handover for Regent College London. The report highlights the need for consultancy firms for new entrepreneurs and the importance of competitor and external market analysis. The report also discusses the Regent College's campaign message and the strategies used to develop an effective brand reputation within the competitive marketplace.

Consultancy in
Practices

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Problem Statement.......................................................................................................................1
Research.......................................................................................................................................1
Competitive analysis....................................................................................................................2
External market analysis (PEST analysis):..................................................................................3
Target audience............................................................................................................................4
Outcome.......................................................................................................................................5
Handover......................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Business is undertaken as the plan of individuals in which they utilises to purchase as well
as sell its items & facilities for gaining profitability from this. Additionally, this is vital for the
new entrepreneurs for consulting related to its plans with expertise of consultancy firms from
that they may obtain appropriate directions along with regards to its future business ideas.
Moreover, it is also described as an organisation or enterprises firms that are involved into
commercial, industrial or professional practices. This report is about the Regent College of
London which is going through an issue with regards to form an effective brand reputation
within competitive marketplace. In this report some aspects are discussed related to it such as
problem statement, research, competitive analysis, external market analysis, target audiences.
Apart from this, outcomes and handover are also provide in this report.
MAIN BODY
Problem Statement
The initial meeting is with customers which is being outcome as the key issues that is changing
into the business as well as there are various problems that were determined. Few of that are
discussed below:
 There is lesser number of students that arse controlled into this year in comparison to the
previous year of enrolments.
 There are various new institutions which are being opened into the similar areas that
enhanced the revival firm level.
Research
The particular report is being formed with assistance of primary as well as secondary
study. Additionally, the primary research is provided underneath. While secondary research is
utilised for determining the factors that are being impacted the independents schools within UK
market.
Independent schools market research: The research states that the independent schools
have contributed about £13.7bn. To UK GDP in respect of gross value added with 302,910
opportunities for employment which were provided to various individuals classes. In addition to
this, the contribution may be highlighted through three level of economies. The direct effect,
indirect effects by United Kingdom supply chain practices for inputs of schools as well as buying
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& induced impact which is being presented through United Kingdom suppliers buying practices
that is being supported through wages funded schools spending as well as supply chain
employees like households items & beverages.
Trends in UK market during the last year
 The Regent college have formed one of the effective online platform for providing its
facilities to students into particular pandemic circumstances.
 The college is providing various short term courses that may be availed through students
for learning distinct things as well as save its times.
Competitive analysis
Competitive analysis is also known as the competitor analysis. Moreover, it is regarded as the
procedures of determining the competitors into their sectors as well as researching its distinct
strategies of marketing. Additionally, firm may utilise the particular information as a point of
comparison to determine the strengths as well as weakness of organisation relative to every
competitors. The key intent of competitor analysis is to acknowledge their competitors’ strengths
as well as weaknesses as compare to their own as well as to identify the gaps within marketplace.
In addition to this, it is crucial as this would aids them in recognising how they may maximise its
own strategy of business. There are various rivals of Regent college which is represented within
marketplace. But the key competitors are David Games College as well as the London Brooks
College. So, the analysis is performed based upon some points are discussed below:
Particulars Regent College London London Brooks College
Tech Support Average High
Quality of the campus 5 2
Career development High Supportive Self management options
Flexibility of time of study High Low
Financial loans High Average
Particulars Regent College London David Games College
Tech Support Average High
Quality of the campus 5 1
Career development High Supportive Personal development with
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support of the moderate
Flexibility of time of study High Average
Financial loans High Low
External market analysis (PEST analysis):
External market analysis involves the macro- economic. Moreover, this includes economic
indicators, international political, social, technological and demographic analysis. The main
intent of external analysis is to ascertain the opportunities as well as threats of external analysis
into a sector or any segments which would leads towards profit, volatility and development.
Additionally, this aids in identifying the main players into marketplace. In addition to this, it
permits them in knowing the issues with items that entities are selling. Also, understanding the
consumers aids them in obtaining success into business. This would be helpful in knowing that
what forms of items are preferred through clients. For This PESTLE Analysis is performed.
PESTLE analysis is considered as the model that is being utilised through all firm for
determining the macro environmental factors that have an effects of firm. Additionally, it aids
the managers for evaluating the external factors that impact the functioning of the Regent tutorial
College.
Political Factors: It is the variable which decides elements of governmental issues which
influences the tasks of the firm to play out their everyday exercises. Changes in the conditions
prompts the progressions in momentary objectives where the association is required oneself
overseeing and supporting to accomplish their goals.
Economical Factor: The progressions in the central local government choices regarding their
financing. The risk of higher esteemed staff continuing on toward more anticipated schools. The
progressions in the loan fee and the deficiency of materials in the nearby market.
Social factors: Demographic changes principle influences the structure regarding their
functioning measures. The progressions in the long range informal communication will likewise
made hard for the universities to foster their coaches to make acquainted with the interpersonal
interaction local. To concoct successful change the colleges can give legitimate preparation
stages.
Technological factors: there are many changes in the methods which are utilized to give training
to their understudies. The colleges are at the gamble to choose the innovation which will be
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useful in gathering the target of the association. The Institutions are there to have a refreshed PC
equipment and programming gadgets and a viable it the board framework which will be useful in
keeping up with the gadgets.
Legal factors: when the state or Central government has made and new regulation which will be
brought about a gamble of rebelliousness with such regulations and makes and weight on the
regulatory specialists to defeat with the evolving regulations. The Institutions should give and
wellbeing and security rules which are made by the regulation in their association.
Environmental factors: The Regent instructional exercise school has decreased the energy
utilization with the assistance of green wellspring of energy, for example, establishment of the
sun powered charger in the school to give power inside the organization. The establishment used
to give climate and stress among its understudies and take different drives, for example, estate of
trees appropriate removal of the waste material and exploration about the Technologies which
helps in creating more green space in country. The organization should go to all essential lengths
to safeguard the climate, for example, they should arrange less waste materials in the climate.
Decrease in the green space accessible for the exercises.
From the above conversation it tends to be says that political monetary mechanical and social
variables decidedly affect the association and rest of the elements adversely affect the
organization.
Target audience
Target audiences is undertaken as the specific group of customers which are most likely desires
their items or services. Additionally, the group of individuals who might monitor their ads
campaigns within different marketplace. Moreover, this can be stated through incomes, interests,
gender, age or myriad of other factors. The Regent Tutorial College which is being targeted the
students of specific age group for providing the different courses that would be useful in
accomplishing its career goals. Additionally, for attaining the attention of various targeted
customers the institutions that are utilised social media platform for promoting its facilities to
targeted clients in future. In addition to this, they utilised to perform e-mail marketing for
promoting its offered courses to student personally. Moreover, the respective college utilised to
form the other awareness sessions that would be useful in grabbing the attention of targeted
students towards firms. Within it, entity utilised for developing the different techniques of
promotions like newspapers, email marketing, social media platforms and so on. With assistance
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of distinct promotional techniques the firm have enrolled various students at level as well as it
drives through development of 15 %.
Furthermore, the firm have attained its cost at under the budget of around £-20,000. Moreover, it
was attend through forming the various awareness session as well as new marketing campaigns
names would be utilised for convincing the students and its parents while facilitating its services
at offline and online both.
Outcome
The key campaign message is “because we are different! We can gain your trust". Moreover, it
aids in forming as well as longer & stronger relations of The Regent College along with its
targeted audiences. Additionally, with assistance of race model for developing the digital
marketing campaign that is being summarised underneath:
Reach: by creating different mindfulness projects of the new great with the assistance of
disconnected crusades at better places inside the 7 miles range of the new inhabitant instructional
exercise school (Smulders, 2019). The establishment used to advance in the transports which
used to pass around the region of the new structure. Foundation additionally used to crusade on
the internet based stage with the assistance of advanced modes by fostering the new site and
utilizing different online entertainment channels, for example, Facebook, Instagram, connected
hotel to make an openness in front of an audience for the crowd.
Act: it is the difficult stage as in this stage the crowd should be enthralled by what will be locked
in them in additional means. The reliance of the substance which are accessible on the site and
different web-based entertainment stages and inspired by understudies use to join there for taking
the enquiry and register themselves and the understudy used to advance their notice while
offering to different gatherings.
Convert: it is the phase of the Purchase where the establishment used to finalize the negotiation
with the closely involved individual e where II the understudy used to pay the expenses which is
charged on the Chosen course.
Lock in: it is the stage where IEA the foundation used to foster the devotion hold and rehash the
traditions and expression of mouse which are made in the advancement with the assistance of
fostering the incredible advancing abilities and assists the organization with getting and positive
rating as the survey which are given by the understudies and helps in producing and positive
brand picture on the lookout. It is made as a lifetime important thing for the organization.
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Handover
The particular campaign which has been developed to last for three months that are June, july
and august. Moreover, the team of consultancy recommended that with regards to involve the
existent consumers with assistance of social media platform by where students utilised for
sharing its rewards as well as achievements upon such platforms. In addition to this, institutions
which hve been formed by different strategies for facing the fast changing into external
marketplace factors through offerings new distinct courses into new interest areas like artificial
intelligence, machine learning or data analysing at professional level. Additionally, it assists
college to enhance its enrolment of both staff as well as students who desires to develop its
competencies into those education areas. Moreover, with regards to current modifying into
education, this is vital for each college for developing its virtual learning techniques that would
be utilised for facilities to students. Also, it may be performed through adapting the
modifications into the environmental factors.
CONCLUSION
As per the above report, it has been concluded that each business firm should concern with
consultancy firm. Moreover, with regard to its business idea for resolving the problems that can
be faced through firm into upcoming years. In addition to this, the report is being described
related to the techniques of brand awareness that would be utilised through the Regent College
for developing its effective brand within marketplace. This is vital for the new entrepreneurs for
consulting related to its plans with expertise of consultancy firms from that they may obtain
appropriate directions along with regards to its future business ideas. Additionally, it is also
described as an organisation or enterprises firms that are involved into commercial, industrial or
professional practices. Competitor analysis is performed as it is regarded as the procedures of
determining the competitors into their sectors as well as researching its distinct strategies of
marketing. Additionally, firm may utilise the particular information as a point of comparison to
determine the strengths as well as weakness of organisation relative to every competitors. The
key intent of competitor analysis is to acknowledge their competitors’ strengths as well as
weaknesses as compare to their own as well as to identify the gaps within marketplace. In
addition to this, it is crucial as this would aids them in recognising how they may maximise its
own strategy of business.
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Furthermore, external market analysis is performed as this includes economic indicators,
international political, social, technological and demographic analysis. The main intent of
external analysis is to ascertain the opportunities as well as threats of external analysis into a
sector or any segments which would leads towards profit, volatility and development.
Additionally, this aids in identifying the main players into marketplace. In addition to this, it
permits them in knowing the issues with items that entities are selling. Also, understanding the
consumers aids them in obtaining success into business. This would be helpful in knwing that
what forms of items are preferred through clients.
7

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