Issues Faced by Regent College London in Creating a New Campaign for TIC Brand
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This report discusses the issues faced by Regent College London in creating a new campaign for the TIC brand. It covers the client overview, essential areas of relevance, SWOT analysis, PESTLE analysis, and the top three issues faced by the customer.
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Table of Contents Introduction......................................................................................................................................3 Tasks...............................................................................................................................................3 What are the top three issues that the customer is dealing with?..........................................5 Conclusion......................................................................................................................................6 References.......................................................................................................................................7
Introduction Knowledge benefits the learners to become better citizens by helping them understand what is right and wrong, resulting in a better society where rules are properly followed. An educated nation knows the value of the students for the country( Keay , Carse and Jess, 2019). The report will outline the detailed discussion of the client as it will be a college which is based in London which encourages its students and management to look into ways to get involved in the community, both locally and globally (Kay and Kummerfeld, 2019).Therefore, it come up with some incredible projects that will be worth reading about. Along with it, it welcomes any suggestions for various partnership that may benefit the local community, particularly ones in which the learners and students can participate. The report will also highlight the key areas of interest to the customer, such as competitors, the target consumer market, and external influences for that various framework will be used in order to present better information(Ishihara and Cohen, 2021).Further, it is going to highlight the top three problems that the client is havingin the process of creating the new campaignfor Regent in order to promote the TIC(Thinking into Character)brand. Properone key event of marketing campaign will be suggested in the report for developing the new campaign for Regent to promote the Brand for TIC (Thinking into Character). Tasks Client Overview Name of the company isRegent College Londonin whichstudents of all ages are welcome from all over the world, with a typical age range of 18 to 35(Brennan , 2018).The main objective is to provide a lively and welcoming learning environment in which the students may interact, share their experiences, and support one another as members of a wider community. In which the programmes are designed to help the students in order to improve their employability and job prospects. That is why, the success of the college depends on its lifelong dedication to improving and developing students' performance with talents(Grapin,, 2019).Regent College London is known to be the centre for academic and student assistance excellence. Along with it, being a growing institution, it is also must to understand the value of location when choosing a college. Hence, five dynamic campuses may be found in Wembley, Kingsbury, Harrow, Southall, and London. With knowledgeable academics, lively communities, and motivating learning materials,
these campuses were developed with learners of all ages in mind. From student reformation facilities to dedicated computer sets to modern classrooms, the campuses have everything which is required to study and succeed in life for the duration of the degree. From the start, it makes sure that every student at Regent College London feels completely supported. And the learners here are given access to all the tools and help in building a successful future and careerHidayati, 2018). The main goal is to enhance the character of the learners as it wants to see its students succeed mentally, personally, and professionally. With this in mind, they have developed Thinking into Character (TIC), a transforming agenda that will help the students to obtain the ways, correction, and development mentality needed to succeed in all sides of life. Also, they are provided the advantage of the free digital course if the learners want to imagine bigger, work harder, and achieve the goals. So, the college wants to implement the New Digital Campaign in which technology and system Infrastructure change will be one of the strategies implemented as part of the new digital campaign. Analysing and presenting essential areas of relevance to the client, such as rivals, target consumer market, and external impacting elements The target consumer market should be the new generation who genuinely want to improve themselves in relation to the overall betterment of their personality(Counts, Katsiyannis, and Whitford, 2018). SWOT Strength Thecollegehaspositivereputationinthe market and they present positive experience for the students. Along with it,the teachers are highly skilled and they are committed towards the goals to deliver the equality education and learning. Weakness One of the main weakness is the issue of the management that tend to bring negative impact on the performance of the college. Another weakness can be if teachers do not provide proper support to the students in their learning process then the performance can not be improved. Opportunities The college can bring new projects that is more onlinedegreeprogramsanddevelopment Threat The treat can be the issue of funding as the college is going to expand and implement new
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projects. The design of the curriculum must be clear so that students feel confident in attaining the goals. idea. Another threat is less experienced teachers and themanagement.Thecompetitorsinthe market can be an issue. PESTLE Analysis In order to understand the external factorsthis analysis will help the college to make strategic development of the operations while considering the various external factors which is explained below- FactorsExplanation Political factorsUnder this the changes due to government policy can bring issues for the college. College is required to look for a city's tax policies and any incentives it may offer new businesses. Economical factorsDue to economic changes it is must to examine the economic climate that is by looking at interest rates, inflationary trends, unemployment figures, and current exchange so that the long- term forecasts can be made for the country’s economy. Social factorsAs the higher education is considered to be essential to win in the modern world. That is why, there are various factors which are considered in it such as the level of education, income, cultural differences and the influence of the learners. Technological factorsThe education process and the learning can be provided to the learners by making use of online alternatives. Legal factorsThe college is required to follow all the legal laws and rules which are required to be considered for better presentation of the education to the learners. Environment factorsIn relation to this factor , there are various local environmental protection laws, any regulations regarding energy consumption
or waste management, should be taken care of. What are the top three issues that the customer is dealing with? As the college is planning to work on new idea that isTIC (Thinking into Character) in which a transformational programme that will assist students in gaining the skills, knowledge, and mindset required to achieve in all aspects of life(Mercer and Dörnyei, 2020).They may also take advantage of a free digital course if they wish to think larger, work harder, and attain their objectives. Various issues are explained below- One of the main issue is of funding as the college is trying to implement new idea which requires new teachers, management, equipments and tools. Due to insufficient funds the the cash flow will be affected as it will become inconsistent. The college is not prepared for the unforeseen expenses (Oliver, 2019). Another issue is that some students are serious for their growth and some are not that can waste major amount of time and efforts of the college. One of the main reason for that is lack of interest, personal problems, difficulties and many other factors. Another issue is that competitors of the university who are already performing in their field by providing various facilities to the students. The other colleges have better infrastructures that is ultra modern seminar rooms with the latest technology, projectors and units. For the purpose of new campaigns the college is suggested to use social media highlighting about the upcoming events, new stories and profiles on regular basis. Also, provide targeted discount to attract more customers and focusing on the social media accounts (Ilgaz and Afacan Adanır, 2020). Conclusion From the above information, it has been summarised that in order to expand the new idea the college has to consider various internal and external factors with the aim of succeeding in their field.
References Books and Journals Mercer, S. and Dörnyei, Z., 2020.Engaging language learners in contemporary classrooms. Cambridge University Press. Ilgaz, H. and Afacan Adanır, G., 2020. Providing online exams for online learners: Does it really matter for them?.Education and Information Technologies,25(2), pp.1255-1269. Keay, J.K., Carse, N. and Jess, M., 2019. Understanding teachers as complex professional learners.Professional development in education,45(1), pp.125-137. Brennan, W.K., 2018.Curricular needs of slow learners. Routledge. Grapin, S., 2019. Multimodality in the new content standards era: Implications for English learners.Tesol Quarterly,53(1), pp.30-55. Counts, J., Katsiyannis, A. and Whitford, D.K., 2018. Culturally and linguistically diverse learners in special education: English learners.NASSP Bulletin,102(1), pp.5-21. Oliver,B.,2019.Makingmicro-credentialsworkforlearners,employersand providers.Retrieved from dteach. deakin. edu. au/microcredentials. Kay, J. and Kummerfeld, B., 2019. From data to personal user models for life‐long, life‐wide learners.British Journal of Educational Technology,50(6), pp.2871-2884. Ishihara, N. and Cohen, A.D., 2021. Learners' Pragmatics: Potential Causes of Divergence 1. InTeaching and Learning Pragmatics(pp. 96-115). Routledge. Hidayati,K.H.,2018.TeachingwritingtoEFLlearners:Aninvestigationofchallenges confronted by Indonesian teachers.Langkawi: Journal of The Association for Arabic and English,4(1), pp.21-31.
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