Issues Faced by Regent College London in Creating a New Campaign for TIC Brand

CW1 Research Project

Table of Contents
Introduction......................................................................................................................................3
Tasks ...............................................................................................................................................3
What are the top three issues that the customer is dealing with? ..........................................5
Conclusion ......................................................................................................................................6
References .......................................................................................................................................7

Introduction
Knowledge benefits the learners to become better citizens by helping them understand
what is right and wrong, resulting in a better society where rules are properly followed. An
educated nation knows the value of the students for the country ( Keay , Carse and Jess, 2019).
The report will outline the detailed discussion of the client as it will be a college which is based
in London which encourages its students and management to look into ways to get involved in
the community, both locally and globally (Kay and Kummerfeld, 2019). Therefore, it come up
with some incredible projects that will be worth reading about. Along with it, it welcomes any
suggestions for various partnership that may benefit the local community, particularly ones in
which the learners and students can participate. The report will also highlight the key areas of
interest to the customer, such as competitors, the target consumer market, and external influences
for that various framework will be used in order to present better information (Ishihara and
Cohen, 2021). Further, it is going to highlight the top three problems that the client is having in
the process of creating the new campaign for Regent in order to promote the TIC (Thinking into
Character) brand. Proper one key event of marketing campaign will be suggested in the report for
developing the new campaign for Regent to promote the Brand for TIC (Thinking into
Character).
Tasks
Client Overview
Name of the company is Regent College London in which students of all ages are welcome from
all over the world, with a typical age range of 18 to 35 (Brennan , 2018). The main objective is to
provide a lively and welcoming learning environment in which the students may interact, share
their experiences, and support one another as members of a wider community. In which the
programmes are designed to help the students in order to improve their employability and job
prospects. That is why, the success of the college depends on its lifelong dedication to improving
and developing students' performance with talents (Grapin,, 2019). Regent College London is
known to be the centre for academic and student assistance excellence. Along with it, being a
growing institution, it is also must to understand the value of location when choosing a college.
Hence, five dynamic campuses may be found in Wembley, Kingsbury, Harrow, Southall, and
London. With knowledgeable academics, lively communities, and motivating learning materials,