Developing a New Campaign for Regent Tutorial College, London

This report discusses the development of a new campaign for Regent Tutorial College, London. It includes a background of the college, STP analysis, PESTLE analysis, SWOT analysis, competitor analysis, and recommendations for effective promotional strategies.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
Background of the Client.................................................................................................................5
Segmentation....................................................................................................................................5
Target customer market...................................................................................................................6
Use of PEST analysis to analyze three factors.................................................................................6

INTRODUCTION
Business Consulting is basically considered to be the practice of the education, planning
and implementing business which is used by an individual for the purpose to complete a project
and manage their study. For a person, it is very important to have deep knowledge, skills and
proper understanding in relation to a particular problem or topic for the purpose to improve the
business activities. With the help of Business Consulting, it helps in improving the business
activities and helps the organisation in using the business model in a effective manner. The
present report is based on the Regent Tutorial College, London. The organisation is considered
as the leading provider of higher education in industry. The organisation promotes diverse
community and is highly active in education and promotion of learning. In context to
organisation, it is basically facing the issue of developing the new campaign for the College in
order to promote the brand.
MAIN BODY
Background of the company
Regent university is a private university in London, UK which was established in 1984 as regent
college. It is one of five private universities which provides academic education to the students
of all ages with an average age range of 18-35 around the world(de Oliveira Sousa, and et. al.,
2022. The main of this college is to provide an inspiring and supporting learning environment
that enable the students to interact with each other within a community and share their stories
and support. The college provide various courses such liberal arts, fashion designing and
marketing to improve the professional skills of the students and help in making their bright
career. By developing various facilities for the students, they help the students in improving their
skills which take them to the growth for success. The college have full time equivalent staff
where academic staff involve 150 members and management and administration staff includes
189 members. Currently, the college has around 2171 full time students and there are many
students which come various countries across the world. The student union of the college
organises a range of clubs and societies which involves polo club, finance & investment society
and model united nation. Therefore, they provide safe learning atmosphere to the students and
provide the opportunities through guidance of the proficient staff for their ambition. They also
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includes in their ambition that they will fulfil the demand of their customers in such ways which
they want because they consider that the end of education is character.
STP of the company
STP is the three step model that help in crating marketing strategies that assist in discovering the
customers(Sudarsan,, Vaishampayan and Parija, P2022. This help in communicating the right
message to the targeted audience or segment, consequently, it help an organisation to achieve
competitive advantage by using the marketing strategies. Therefore, the analysis has been made
in context to regent college as under:
Segmentation: The marketers of the company choose the particular market segment according
to the specific criteria which can be based on the location, demographics, purchasing frequency,
behavioural characteristic and many more so that amn organisation enable itself in providing
services according to required condition. With reference to the regent college, the criteria has
been defines on the basis of:
 Demographic: The regent college has targeted its market of 18-35 age group people
which enable it to influence them to towards the college(Heinz-Taheny, 2022). The
college also provide education to the marital or non-marital students and also includes the
audience on the basis of their income.
 Geographic: The College is located in London and also can have at multiple location
which attract the prospects across the globe towards the college.
 Psychographic: The College may target its audience on the basis of their behaviour,
hobbies, lifestyle, activities and opinion. Currently online classes are running in most of
the college which are liked by the students therefore the college may provide such kind of
facilities to the targeted audience.
Target: It refers to the segment that are chosen by the marketers to target and plan marketing
activities. In relation to the regent college, it can help in researching the segment to know the
opportunities for the business that may the college in achieving the goals of their business.
Therefore, the market has targeted the students of all age and also analyse their behaviour and
income level. The college can analyse the needs of the students and according to their needs they
can provide their services.
Position: It refers to the creation of the products and its promotion to attract the targeted
audience by adopting different strategies and unique selling. This may help the company to get
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more customers at their doorstep. In relation to the regent college, they can set the fee criteria as
per the lower income level so that the middle and lower class people also afford the college fees
and able to get admission in the college.
PESTLE analysis
It is a strategic tool which are used by the marketers to analyse the external environments
that can impact the company and its profitability(Flegr, and Schmidt, 2022). It is an effective
framework that is used to make effective corporate strategy planning. In relation to regent
college, the pestle analysis have been described as under:
 Political factors: This factors refers to the involvement of the government which may
affect the operation of the business. The factors includes tax policies, trade restriction,
tariffs and many more. In relation to the Regent College, the policies of the government
may create trade restriction which may changes the skills of the required teachers or tutor.
 Economic factors: These factors include change in inflation rate, interest rates, foreign
exchange rate, disposable income of people etc. that impact the performance of
universities and colleges as well (Zare and et. al., 2022). In context with Regent College,
its fees criteria is affected by changes in inflation rate and also salary of its staff may also
get affected.
 Social factors: These factors include customers’ preferences, population demographics,
trends of market etc. With reference to Regent College , it is affected by the behaviour
and preferences of students because the perspective or opinion of the prospects may get
changed according to the changing environment.
 Technological factors: The factors such as new and innovative technology, use of
Artificial intelligence, Information technology, Research and development etc. fall under
this. In context with Regent College, it can use technology in providing online classes
and provide e-books to the students to enhance their knowledge.
 Legal factors: These factors include the laws and regulations of the country in order to
protect rights of employees and students. With reference to Regent College, it has its own
policies and procedures which protect the university from being penalized by the
government in case of violation of laws.
 Environmental factors: These factors include change in climate and weather,
environment sustainability etc(Wei, Xin-Gang, and Jieying, 2022). As regards Regent
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College, it remains sustainable by not wasting papers and prevent the wastage of books of
library. It should conduct environment sustainability programmes in its campus.
SWOT Analysis
This framework basically stands for strengths, weakness, opportunities and threats. It is
basically the technique which helps in assessing four aspects of the organisation. This tool helps
in analysing the various factors and negative aspects of the business. Through conducting SWOT
of Regent, it has been identified that organisation has a really good brand image and is
considered to be safe, has a good size, friendly and has a really good community of staff,
students and other individuals. In context to the weakness, the lack of promotional strategy and
promoting campaign in a ineffective manner can lead to affecting the operations of the company.
In context to college, the opportunities involves virtual learning and use of marketing tools and
social media tools for the purpose to attract large number of consumers and also contributing
towards increase in the performance of business. In context to Regent, the biggest threat or
weakness involves carrying out marketing campaigns and use of promotional tools and
techniques in order to carry out business operations and promoting campaign based on “Thinking
into Character”. With the help of identification of the strengths, weakness, opportunity and
threats, it will help the organisation in carrying out the campaign in a effective and efficient
manner in order to develop effective promotional tools(Hidalgo, Lemus-Aguilar and Urueña,
2021).
Competitor Analysis: It is basically considered to be a framework that is used by the business
managers and leaders for the purpose to carry out business operations. The main competitors of
the Regent College are FSB, LSST, Luntstone etc.(Strategy, 2021).
Positioning: In order to promote their campaign in a effective and efficient manner, it is very
important for the organisation to have deep and depth knowledge and understanding about the
various campaigns and developing effective strategies for the purpose to carry out effective and
efficient promotional strategies and carrying out the campaign at mass level with the use of
various social media tools and various strategies in order to run the business in a successful
manner(Kuran and Savall, 2021).
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Recommendations: In context to Regent College, in order to run the operations of the business in
a effective way and promoting the campaign in a effective and efficient manner, it is very
important for the leaders and managers of the organisation to pay emphasis on the use of
promotional tools and techniques. In order to run a business in successful manner, it is very
important to understand and use the various effective strategies and using effective promotional
methods such as newspapers, articles, online advertisement and use of various social media tools
and techniques for the purpose to carry out effective strategies for the organisation and attracting
students towards the campaign and allowing them to take fuller participation. In addition to that,
it is very important for the managers and leaders to understand the issues of the tutors and
students and asking for their feedback regarding the campaign that will help them in running the
campaign in a successful manner (Clausen, 2019). With the help of social media skills and
techniques, it will help them in attracting more and more customers and with use of effective
promotional tools and techniques, it will help in effective and efficient running of the campaign.
With the use of effective tools and techniques it will help in attracting more and more students
and encouraging them to participate in the campaign and making it a bigger success. In order to
run the campaign in a successful manner, it is very important to use the effective promotional
strategies while carrying out the campaign and using them taking into consideration, the various
tools and techniques in order to run the campaign in the most successful manner.
CONCLUSION
From the above report, it can be concluded that business consulting plays a very
important role in the organisation and it supports in collecting the data and information and
finding solutions to the various problems and collecting information in relation to the particular
topic and managing the business activities. In order to run organization, business or educational
institute in a significant manner it is very important to develop effective marketing strategies and
focusing on carrying out various operations and using available resources for the purpose to run
the campaign in a effective and efficient manner. In context to Regent College, in order to run ad
promote the campaign” Thinking into Character” in a successful manner, it is very important use
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the right promotional tools and techniques in order to attract more and more customers and
encouraging them to participate in the campaign and developing their skills and abilities for the
purpose to run the campaign(Elkhereiji, 2021).
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REFERENCES
Books and Journals
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renewable energies and the innovative process. International Journal of Energy Sector
Management.
Sudarsan, J.S., Vaishampayan, S. and Parija, P., 2022. Making a case for sustainable building
materials to promote carbon neutrality in Indian scenario. Clean Technologies and
Environmental Policy, pp.1-9.
Heinz-Taheny, K.M., 2022. Pathology and GLPs, Quality Control, and Quality Assurance. In
Haschek and Rousseaux's Handbook of Toxicologic Pathology (pp. 1009-1028).
Academic Press.
Flegr, S. and Schmidt, S.L., 2022. Strategic management in eSports–a systematic review of the
literature. Sport Management Review, pp.1-25.
Zare and et. al., 2022. Examining wind energy deployment pathways in complex macro-
economic and political settings using a fuzzy cognitive map-based method. Energy, 238,
p.121673.
Wei, W., Xin-Gang, Z. and Jieying, W., 2022. Can support policies promote the innovative
diffusion of waste-to-energy technology?. Environmental Science and Pollution
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Hidalgo, A., Lemus-Aguilar, I. and Urueña, A., 2021. Innovation management in consulting
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Strategy, A.K.Q.A., 2021. Consulting for digital transformation. Managing Digital
Transformation: Understanding the Strategic Process.
Kuran, O. and Savall, H., 2021. Metaphors in SEAM: Techniques for Effective Management
Consulting. In Academy of Management Proceedings (Vol. 2021, No. 1, p. 13170).
Briarcliff Manor, NY 10510: Academy of Management.
Clausen, L., 2019, June. Negation of Insides: The Form of Consulting. In EURAM 2019:
Exploring the Future of Management.
Elkhereiji, S.A., 2021. Enhancing the Contracting Touch Points Through Innovation: For
Architecture Design and Consulting Offices. In Innovative and Agile Contracting for Digital
Transformation and Industry 4.0 (pp. 266-285). IGI Global.
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