Developing a New Campaign for Regent Tutorial College, London

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
Background of the Client.................................................................................................................5
Segmentation....................................................................................................................................5
Target customer market...................................................................................................................6
Use of PEST analysis to analyze three factors.................................................................................6

INTRODUCTION
Business Consulting is basically considered to be the practice of the education, planning
and implementing business which is used by an individual for the purpose to complete a project
and manage their study. For a person, it is very important to have deep knowledge, skills and
proper understanding in relation to a particular problem or topic for the purpose to improve the
business activities. With the help of Business Consulting, it helps in improving the business
activities and helps the organisation in using the business model in a effective manner. The
present report is based on the Regent Tutorial College, London. The organisation is considered
as the leading provider of higher education in industry. The organisation promotes diverse
community and is highly active in education and promotion of learning. In context to
organisation, it is basically facing the issue of developing the new campaign for the College in
order to promote the brand.
MAIN BODY
Background of the company
Regent university is a private university in London, UK which was established in 1984 as regent
college. It is one of five private universities which provides academic education to the students
of all ages with an average age range of 18-35 around the world(de Oliveira Sousa, and et. al.,
2022. The main of this college is to provide an inspiring and supporting learning environment
that enable the students to interact with each other within a community and share their stories
and support. The college provide various courses such liberal arts, fashion designing and
marketing to improve the professional skills of the students and help in making their bright
career. By developing various facilities for the students, they help the students in improving their
skills which take them to the growth for success. The college have full time equivalent staff
where academic staff involve 150 members and management and administration staff includes
189 members. Currently, the college has around 2171 full time students and there are many
students which come various countries across the world. The student union of the college
organises a range of clubs and societies which involves polo club, finance & investment society
and model united nation. Therefore, they provide safe learning atmosphere to the students and
provide the opportunities through guidance of the proficient staff for their ambition. They also
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