Business Consulting for Regent University: Analysis and Recommendations

This presentation discusses the importance of business consulting for Regent University and provides an analysis of the STP, PEST, SWOT, and competitor analysis. It also includes recommendations for promoting the campaigns and using the right promotional tools and techniques to attract more customers.

Business Consulting

TABLE OF CONTENT
• Project A
• Introduction
• Conclusion
• Project B
• Introduction
• Conclusion
• References

PROJECT A - INTRODUCTION
• Business Consulting is basically considered to be the
practice of the education, planning and implementing
business which is used by an individual for the purpose
to complete a project and manage their study. For a
person, it is very important to have deep knowledge,
skills and proper understanding in relation to a particular
problem or topic for the purpose to improve the business
activities.

Background of client
• Regent university is a private university in London, UK
which was established in 1984 as regent college. It is
one of five private universities which provides
academic education to the students of all ages with an
average age range of 18-35 around the world.

STP analysis
STP is the three step model that help in crating marketing
strategies that assist in discovering the customers. This
help in communicating the right message to the targeted
audience or segment, consequently, it help an organisation
to achieve competitive advantage by using the marketing
strategies

PEST analysis
• It is a strategic tool which are used by the marketers
to analyse the external environments that can impact
the company and its profitability. It is an effective
framework that is used to make effective corporate
strategy planning. In relation to regent college, the
pest analysis have been described as under:

SWOT analysis
• This framework basically stands for strengths, weakness, opportunities and threats. It is basically the
technique which helps in assessing four aspects of the organisation. This tool helps in analysing the various
factors and negative aspects of the business. Through conducting SWOT of Regent, it has been identified that
organisation has a really good brand image and is considered to be safe, has a good size, friendly and has a
really good community of staff, students and other individuals

Competitor analysis
• It is basically considered to be a framework that is
used by the business managers and leaders for the
purpose to carry out business operations. The
main competitors of the Regent College are FSB,
LSST, Luntstone etc

Positioning
• In order to promote their campaign in a effective and efficient manner, it is very important for the
organisation to have deep and depth knowledge and understanding about the various campaigns
and developing effective strategies for the purpose to carry out effective and efficient promotional
strategies and carrying out the campaign at mass level with the use of various social media tools
and various strategies in order to run the business in a successful manner.

Recommendations
• In context to Regent College, in order to run the operations of the business in a effective way and
promoting the campaign in a effective and efficient manner, it is very important for the leaders and
managers of the organisation to pay emphasis on the use of promotional tools and techniques. In order to
run a business in successful manner, it is very important to understand and use the various effective
strategies and using effective promotional methods such as newspapers, articles, online advertisement
and use of various social media tools and techniques for the purpose to carry out effective strategies for
the organisation and attracting students towards the campaign and allowing them to take fuller
participation

CONCLUSION
• From the above report, it can be concluded that business consulting plays a very important role in the
organisation and it supports in collecting the data and information and finding solutions to the various
problems and collecting information in relation to the particular topic and managing the business
activities. In order to run organization, business or educational institute in a significant manner it is
very important to develop effective marketing strategies and focusing on carrying out various
operations and using available resources for the purpose to run the campaign in a effective and
efficient manner. In context to Regent College, in order to run ad promote the campaign” Thinking
into Character” in a successful manner.

REFERENCES
• Lancastre, M.L.F.D.M., 2020. Consulting project for José de Mello saúde: enhancing remote medical
care in the portuguese market an investigation of the potential demand for clinicalL remote
services (Doctoral dissertation).
• Burrell, D.N., 2020. Management consulting intervention case study in a complex and toxic hospital
organizational culture. HOLISTICA–Journal of Business and Public Administration, 11(2), pp.100-114.
• Schaupp, L.C., 2019. An Interview with Martin Jung, Head of Software Engineering Consulting at
Development Group Basys GmbH and Professor at Friedrich-Alexander-Universität Erlangen Nürnberg
(FAU). Journal of Global Information Technology Management, 22(4), pp.312-315.

PROJECT B- INTRODUCTION
• The concept of Business Consulting is highly focuses
on the practice of the planning, education and
implementing the business which is basically used by
the people for the purpose to manage their studies and
complete particular project. In context to individuals, it
plays a very significant role in having deeper
understanding of the problems, skills and knowledge in
order to improve the activities of the business.

Background of the client
• The Regent university is a private university in London, UK. The college was established in the year
1984. The college provide various courses such liberal arts, fashion designing and marketing to
improve the professional skills of the students and help in making their bright career. By developing
various facilities for the students, they help the students in improving their skills which take them to
the growth for success. The college have full time equivalent staff where academic staff involve 150
members and management and administration staff includes 189 members. Currently, the college has
around 2171 full time students and there are many students which come various countries across the
world.

STP analysis
• STP is basically a three step model that helps the
marketers in developing strategies for the purpose to
identify and discover various customers. It further
helps in establishing communication with consumers
and also support the companies in order to achieve
competitive advantage with the use of marketing
strategies

PEST analysis
• With the help of PEST analysis, it created a lot of
difficulties for the Regent College and with the increase
in inflation rate it resulted in creating barriers for the
students to enter. By considering all the political,
economic, social and technological factors, it will help
in managing activities and improving the learning of
students.

SWOT analysis
• This tool basically comprises of the strengths, weakness, opportunities and threats. It is considered to
be one of the major aspects of the company and helps the organisation in analysing the negative and
positive factors in the Regent College. With the help of identification of the strengths, weakness,
opportunity and threats, it will help the organisation in carrying out the campaign in a effective and
efficient manner in order to develop effective promotional tools.

Competitors Analysis
• It is the tool which is used by the leaders and
managers in order run the operations of the
organisation. The major competitors of the Regent
College are LSST, FSB and Lunstone.

Positioning
• In context to Regent College, it is very important to
promote the campaign in the efficient and effective
way for the purpose to develop effective strategies
and running the campaign at massive level with the
help of various strategies and social media tools.

Recommendations
• In context to Regent College, in order to promote the new
digital campaign in the best possible manner, it is important
for the managers and leaders to pay emphasis on the
techniques and tools and developing effective strategies. In
addition to that, it is very important for the managers and
leaders to understand the issues of the tutors and students and
asking for their feedback regarding the campaign that will
help them in running the campaign in a successful manner.

Conclusion
• From the above report, it can be concluded that Business Consulting plays a significant role in the
College and in order to run and promote the campaign “ Technology and System Infrastructure
Change”, it is important to develop effective strategies and using the necessary resources in order to
resolve the problems of System Infrastructure and Technology Change. , it is very important use the
right promotional tools and techniques in order to attract more and more customers and encouraging
them to participate in the campaign and developing their skills and abilities for the purpose to run the
campaign.

References
• Rengifurwarin, Z.A., Akib, H. and Salam, R., 2018. Snapshot of public service quality in the center for
integrated business service (CIBS), cooperative micro small and medium enterprises (CMSME),
Maluku Province, Indonesia. Journal of Entrepreneurship Education, 21(3), pp.1-12.
• Sokolitsyn, A.S., Ivanov, M.V. and Sokolitsyna, N.A., 2019, September. Cognitive Model of
Organization Activity in the Consulting Market. In European Conference on Innovation and
Entrepreneurship (pp. 988-995). Academic Conferences International Limited.
• Rozdolskaya, I., Ledovskaya, M. and Bolotova, I., 2018. Change in the format of strategic
management of companies by using modern technologies of personnel consulting. Norwegian Journal
of Development of the International Science, (18-2), pp.52-55.