Strategic Planning and Use of Digital Technologies in Business

This presentation outlines the strategic planning and implementation of digital technologies within a business context, focusing on a mobile application designed for a regional college in Manchester. The aim is to increase student admissions by leveraging digital strategies. Key components discussed include the mission and purpose of the application, objectives related to increased admissions and improved educational access, and the use of the STP model for targeted marketing. The presentation also covers digital strategies supported by the application, such as facilitating direct admissions and maintaining student relationships, and the use of Key Performance Indicators (KPIs) to assess the application's performance. The conclusion emphasizes the importance of mobile applications for executing digital strategies in the education sector. Desklib provides access to similar solved assignments and resources for students.

Planning and Use of Digital
Technologies in Business

Table of Content
 Introduction
 Idea
 Aim
 Mission
 Purpose
 Objectives
 STP
 Digital strategy
 KPI
 Conclusion
 References

Introduction
 It is very important for the
organisation to introduce mobile application
in the market in order to effectively execute
the digital strategy plan.
 In this presentation there will be the
analysis on the overview of the mobile
application that has been made by the
organisation in order to attract more
customers towards them.

Idea
 Mobile application will be designed for the
regional college of the Manchester.
 It will be the effectively app that can easily
be accessed through the mobile phones and
the portable devices.

Aim
 Main aim for developing the mobile
application of the regional college is that
they want to get more and more
admissions through this.
 In order to get more students in their
colleges, they are focusing on to develop
application through which they can aware
the values of the educational institutes.

Missions
 “ Mission of this application is to effectively provide the knowledge through the
online courses to the students to their homes”

Purpose
 The organisation has the purpose that they
want to provide the convince to the
students as they can easily get the
admissions from the mobile application
that has been named Study Better .
 It is very effectively application as the
students can easily get the access of the
courses they wanted to pursue in the
future.

Objectives
 To get more and more number of
admissions by mobile application.
 To increase the revenues in the
educational field.
 To educate the children effectively even
from their homes.
 To improve relation with the students

STP
 This models is one of the most
effectively model that facilitate the
organisation in order to target the
potential market.
 This model helps the organisation and
the business firms to get a competitive
edge and can become able to generate
more revenues in the future.

Digital strategies
 This applications can support the digital strategies
that have been made in order to improve the
performance of the educational institutes in the
academic sector.
 This application will facilitate the students that they
can directly take admission from the application and
can easily access to all the information of the
college. This app can helps the institute in order to
maintain good relationship with their students.

KPI
 These are the indicators the performance
analysis tools that helps the organisation to
assess their performance in the market.
 Regional has developed a mobile application
of their educational institutes.
 Various KPI's that they will use in order to
assess the performance of their application
are mentioned below:

Conclusion
 Form the above presentation, it has been analysed that mobile application is very important
for the educational institutes in order to execute the digital strategies in the market.