Reinforcement Theory, Performance Appraisal, and Servant Leadership in McDonald's Company

MANAGING PEOPLE AND
BEHAVIOUR
MCDONALD'S COMPANY

Reinforcement Theory by B.F.
Skinner,
• This theory explains in detail how a person
learns the behavior . the managers who are
trying to motivate the employees should ensure
• Rewards are not given to all employees
simultaneously (corr et al.,2016).
• All employees are told about their errors
• All employees are guided on how they can
attain positive reinforcement (corr & mutinelli,
2017).
• Ex- a salesperson exerting extra effort to meet
the sales quota and rewarded with bonus.

Description
• It states that the behavior of an individual is a function of the
consequences.
• It is founded on the law of effect .
• The law of effect is an individual’s behavior which has positive
consequences. It tends to be repeated (Corr & Cooper, 2016)
• The individual’s behavior which has negative consequences does not
tend to be repeated.
• Skinner suggest that the organizational environment should be
positive
• It motivates the employees
• Ex- A bonus is a type of positive reinforce (kulkarni et al., 2016).
• Negative reinforcement- A salesperson exerting effort to multiply
sales in his territory followed by a decision not to reassign the person
to undesirable route of sales.