Marketing Mix for Rejuvenation Water: Product Description, Customer and Market Analysis, Objectives, and Strategies

This report provides a detailed analysis of the marketing mix for Rejuvenation Water, including product description, customer and market analysis, objectives, and strategies. The report also includes an operational plan and action plan for the launch of the product in the Australian market.

Introdution
of new
Product

MARKETING MIX 1
Contents
Introduction...........................................................................................................................................2
Business Overview.................................................................................................................................2
Description of Product...........................................................................................................................3
Customer for the product......................................................................................................................3
Market for rejuvenation water..............................................................................................................4
Objectives..............................................................................................................................................4
Marketing strategy................................................................................................................................5
Products............................................................................................................................................5
Pricing................................................................................................................................................6
Placement/Distribution.....................................................................................................................7
Promotion..........................................................................................................................................7
Operational Plan....................................................................................................................................8
Sales Promotions...............................................................................................................................9
Advertisement...................................................................................................................................9
Action plan..........................................................................................................................................10
Conclusion...........................................................................................................................................10
References...........................................................................................................................................12

MARKETING MIX 2
Introduction
The Rejuvenation Water Ltd is established by Kris Embarked in 2016 in London. The
Rejuvenation Water considered to be an innovative and unique idea which has develop the
Amino Acid water and this idea was awarded in 2016 by the Great taste Awards. Now the
company want to launch their product in Australian Market. This report contains the
description of product, customers, market, objectives, various strategies, operational plan and
action plan.
Business Overview
The founder of Rejuvenation Water Ltd is Kris Embarked, he spent his childhood in
small Yorkshire town. His family is having Pennine dairy farm, the apples fell far from the
trees. After completing his degree in Economics he started his career in the financial sector in
London. However, he always felt he is not made for job, he wants to break into business
world. He first got a sense of business when he was 14, when he took part in Junior
Enterprise scheme. He got disappointed when his idea of setting up a horse training and sales
business was rejected by the judges. But his passion to develop the business idea continued
and at university, where he first discover the benefits of amino acids and then he formulated
the concept of Rejuvenation Water. Kris has been defining and developing the business idea
for several years and ultimately in 2016 he brought the product in the market. With the
launch of the product is already listed in the 150 outlets and the company has launched their
products in Holland and Barrett. After the success of Rejuvenation Water in London the
company want to introduce the brand new product in Australia market for the very first time
(Seedrs, 2018).

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Description of Product
Rejuvenation Water is the world’s first Amino Acid Supplemented spring water,
which is bee designed by the company to deal with the consistencies of modern life. Using
Staffordshire spring water, natural fruits juices and a unique Amino Acid formulation,
Rejuvenation water fit perfectly into the busy lifestyle. The products are available in three
flavours Ginger and Lime, Spanish Orange and Apple and Mint And each bottle contain
Amino Acid, Protein Natural ingredients and no added sugar (Rejuvenation water, 2018). The
product is very useful in fuelling the immune system, building a natural resilience towards
depression, stress and anxiety. The Rejuvenation Water is perfectly position the product
among its primary target market, health conscious and urban based professional.
Customer for the product
The company has decided to primary target those people who are very health
conscious and the professional who always remain busy in their work. The health conscious
people include those the individuals who go to gym on daily bases and active sports persons
because the drink contain the ingredient which will really help them in their work out
sessions and practice sessions, the 5 grams of the Amino Acid L- Glutamine in each bottle
will consider as a perfect drink for the post work out or post exercise hydration. The people
who are really busy in their work and daily schedules the rejuvenation water is very
beneficial for them the rejuvenation water i slow calories drink with natural sugars only and it
is ideal for the mid-afternoon office going peoples. The people who are travelling the
rejuvenation water is very useful for them the functional range of Amino Acid enrich spring
water provide smart hydration while travelling (Letunic, & Bork, 2016).

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Market for rejuvenation water
According the latest server the market for energy drinks after the launch of red bull
has increased to 6% and the customers are buying the energy drinks very often. This is the
great new for the company as they are planning to launch the product in the Australian
Market. As the rejuvenation water is made of natural ingredient and contains no sugar and
caffeine that will increase the change of the getting market share very fast. And the initial
stage the company to increase its sale will provide some interesting offers to their customers
and they are also planning to introduce the contest for the people of Australia who will buy
the rejuvenation water (Tomczak, Reinecke, & Kuss, 2018).
Objectives
The rejuvenation water launched with the objectives to provide the health benefits to
the people who are engaged in busy work schedule or the individual who are very much
involve in work out and sports. While travelling and relaxing also the drink will be really
helpful during journey or during long-haul flight the rejuvenation water will provides the
hydration to the body as the bottle of rejuvenation water is contain a range of Amino Acid
enriched spring water and the drink did not contain caffeine or stimulants it is very much
ideal for the evening and weekend unwinds. And by introducing the drink in the Australian
market the company will get benefits as the range of its target market will increase, the
people will come to know about the new and healthy product and it will boost the sale of the
product and increase the revenue of the company. And lastly the Product will get the chance
to deal in the international market (Cleverism, 2014).

MARKETING MIX 5
Marketing strategy
The basic model of marketing is marketing mix. Marketing mix is considered to be
the set of marketing tools which help the company in fulfilling marketing objectives. The
main purpose of marketing is to make customer aware about company’s products or services.
Marketing mix includes 4 Ps, Product, Price, Placement and Promotion
Products
The product of company is available in three flavours Apple and Mint, the rejuvenation
Water is drink which main ingredient is Amino acids and it is designed by the company to
provide healthy and fit life to the people in the modern, busy, stressful life.
1. Apple and Mint:
 Rejuvenation Water 500ml*12 Apple and Mint
 It contains a refreshing combination of Apple and a slight touch of mint
leaves. Best serving way is the drink should be chilled.
 The drink is Vegan Friendly
2. Ginger And Lime
 Rejuvenation Water 500ml*12 Ginger and lime
 Zesty lime with a sizzling ginger kick
 The drink is Vegan Friendly
3. Spanish Orange
 Rejuvenation Water 500ml*12 Spanish Orange
 A smooth and revitalising orange blended with the finest Spanish oranges.
 The drink is Vegan Friendly (Rejuvenation water, 2018).
Nutritional value

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Apple and Mint Ginger and
Lime
Spanish Orange Units
Per 500ml Per 500ml Per 500ml
Energy 218.5 208.0 197.5 KJ
Energy 52.0 49.45 47.35 KCAL
Fat 0.0 0.0 0.0 g
Of which
saturates
0.0 0.0 0.0 g
Carbohydrate 2.34 11.25 11.25 g
Sugar 2.34 11.25 11.25 g
Fibre 0.0 0.0 0.0 g
Protein 1.0 5.0 5.0 g
Salt 0.0 0.0 0.0 g
(Source: Rejuvenation water, 2018).
Pricing
The pricing of rejuvenation water purely depend on the market and the market
condition the as the product is new in the Australian market the company will keep the price
of the drink low. The first step of company will be increase the market share. To increase the
market share the company need to keep its price low as there are many drinks available in the
,market and to place the new product it become necessary for the company to keep the price
low in comparison to the rest energy drinks available in the Australian market. After
considering the whole market share concept the company has decide to keep the price of a
bottle is 19.49$ for Australian market and it inclusive of all taxes (Kang, 2013).

MARKETING MIX 7
Placement/Distribution
As the product is new in the Australian Market it is a big challenge for the company
to place the product in the market and to make the product easy reach of consumers. The
product should kept or place at the departmental store, medical stores as it is a healthy drink,
retail stores and the company has also an option to sale the product online with the help of E-
commerce shopping website. The development of distribution channel is also a challenge for
the new business and for that the company need to create a venture with one of the Australia
based distributing company, with the help of which the product will get easily place in the
market (Liao, Hung, Kao, & Wu, 2014)
Promotion
The placing of product is not enough the company gets profits only when the
customers will buy the product and to attract the customer toward the product the company
need to develop a promotion place with the help of which the company will get the chance to
attract more and more customer to buy the product. To promote the product the company
need to develop idea for advertising products. Advertisement is very essential for any new
product which is going to launch in the new market. There are various ways with the help of
which the company will get the chance of attracting customers (Wijaya, 2015).
Website
The internet is very powerful tool in the current market conditions it is essential for
the company to develop the website of the company which will specifically for the Australian
market. For the people of England the company already had a website but new website
should be for Australia. The website should contain all details related to company and
product.
Advertising

MARKETING MIX 8
The company should place there add in new paper which will let the population know
that some new product has taken place in the market. The television commercial can also be
uses as tool for the promoting the newly launched product. The magazines and radio can also
act as the tool of advertisement. At the initial stage the company will provide some offers to
their customers to increase the sale and to place the product in the new market (Wijaya,
2015).
Public Relations
The concept of public relation is very useful in connecting the company directly to the
customers. The company can use the various ways to connect with their target audience. The
company can organised a press conference, media interaction and can organise a free sample
at selected stores. The company can distribute its products at some charitable trust or old age
home or at the offices.
Digital Marketing
The digital marketing is very important tool of promotion. The digital marketing
includes marketing through social media like, Facebook, Instagram, twitter and many more.
The company will make an account on various sites and post details of product to promote
the product.
Operational Plan
For every successful business operational plan is very essential. Operational plan
purely depend on the location, quality of service and how it will deliver to customers. The
processes of planning will require a very attractive and direct approach to the client base.

MARKETING MIX 9
Sales Promotions
The price of the rejuvenation water is target to encourage the customers and to
increase the sale. The main objective of every business will be increase the profits of the
company and that will be attaining when the customers will purchase the product. The
company has designed the price of the product as such which will increase the sale. As the
company is just introducing the product in the market they have decided to keep the prices of
the product low.
Advertisement
To target the specific market the advertisement will be the best tool and it will help
the company in getting profits. The company can use various methods of advertisement like
advertising on TV, newspaper, radio and Magazine. The commercial on TV will involve huge
investment in comparison of other methods. The other advertising method will be online or
digital marketing and it will involve very less budget. The company has decided to advertise
the product by involving less cost by mixing all ways of advertisement.
Budget for Advertising
items Date Cost
Website Building 25th June $ 6000 Contains details of
product and company
Free sample
distribution
6th July $ 5000 Distribute free
samples at selected
places
Newspaper
advertisement
10th July $1000 Feature on full one
page
Site hosting cost 10th July $ 2000 That will secured that

MARKETING MIX 10
the first page of
Google search
Magazine
advertisement
15th July $ 1000 One page
advertisement
Special offers for
special customers
10th July $ 10000 This offer applicable
on one lot of
production
Grand opening 10th July $ 2000 250 people will attain
the opening
Total $27000
(Source: Goi, 2012)
Action plan
The action plan will include the stages of the product to be launch in the Austrian
market. On 25 June the will launch its website which is especially for Australia. On 6the
June they will distribute the free sample to create awareness about the product among the
people. On 10th of July they are planning for a grand opening of the product in Australia.
With that the company will place the advertisement on same date with the various sources.
Before the action plan the products are already placed in the stores with some special offers
(Letunic & Bork, 2016).
Conclusion
To conclude, the rejuvenation water Ltd is planning to introduce the energy drink in
the market of Australia. There are many benefits attached with the product and with the help
of those benefits the product will easily get the market share. To increase the sales the

MARKETING MIX 11
company has adopted the various methods of promotion and providing various offers for
some special customers. The product is having good features so it gets success in Australian
market.

MARKETING MIX 12
References
Batra, R., & Keller, K. L. (2016). Integrating Marketing Communications: New findings, new
lessons, and new ideas. Journal of Marketing, 80(6), 122-145.
Cleverism. (2014). Understanding the Marketing Mix Concept – 4Ps. Retrieved from
https://www.cleverism.com/understanding-marketing-mix-concept-4ps/.
Goi, C. L. (2012). A review of marketing mix: 4Ps or more?. International journal of
marketing studies, 1(1), 2.
Kang, S. U. (2013). GPR119 agonists: a promising approach for T2DM treatment? Market
analysis of GPR119. Journal of Drug discovery today, 18(23-24), 1309-1315.
Letunic, I., & Bork, P. (2016). Interactive tree of life (iTOL) v3: an online tool for the display
and annotation of phylogenetic and other trees. Nucleic acids
research, 44(W1), W242-W245.
Liao, C. N., Hung, J. Y., Kao, H., & Wu, C. J. (2014). Marketing strategy model: A
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Palatnik. P. (2017). Important Features of Ecommerce Product Pages. Retrieved from
https://www.practicalecommerce.com/10-Most-Important-Features-of-
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Rejuvenation water. (2018). About Us. Retrieved from
http://rejuvenationwater.co.uk/#aboutus.
Rejuvenation water. (2018). Products. Retrieved from
http://rejuvenationwater.co.uk/#products.

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Richards. F. (2017). Features of eCommerce Technology. Retrieved from
https://www.techwalla.com/articles/features-of-ecommerce-technology.
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water/sections/idea.
Theaker, A. (2017). What is public relations?. In The Public Relations Strategic Toolkit (pp.
17-27).USA: Routledge.
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