Relationship Marketing - Doc

Added on - Nov 2020

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Relationship Marketing
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 The development of relationship marketing...........................................................................3TASK 2............................................................................................................................................5P2 Application of relationship marketing in Starbucks...............................................................5P3 Different methods used to attract and retain customers.........................................................5P5 Use of customer relationship management system in Coffee company.................................6TASK 3............................................................................................................................................6M1 Ways in which relationship marketing activities helps in achieving strategic aims andobjectives.....................................................................................................................................6TASK 4............................................................................................................................................7D1 Contribution of relationship marketing activities to the effectiveness of the marketingfunction........................................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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