TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 The development of relationship marketing...........................................................................3TASK 2............................................................................................................................................5P2 Application of relationship marketing in Starbucks...............................................................5P3 Different methods used to attract and retain customers.........................................................5P5 Use of customer relationship management system in Coffee company.................................6TASK 3............................................................................................................................................6M1 Ways in which relationship marketing activities helps in achieving strategic aims andobjectives.....................................................................................................................................6TASK 4............................................................................................................................................7D1 Contribution of relationship marketing activities to the effectiveness of the marketingfunction........................................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Brand Communities and Brand Loyalty Assignment - Starbuckslg...
|7
|2398
|395
Understanding and Leading Change - Starbuckslg...
|12
|3879
|44
Marketing Techniques of Starbucks : Assignmentlg...