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Relationship and Sexual Health Toolkit

   

Added on  2021-01-03

22 Pages6374 Words268 Views
Sexual Health 2018 CampaignToolkit

Table of ContentsINTRODUCTION...........................................................................................................................31. BACKGROUND OF SEXUALLY TRANSMITTED DISEASE..............................................32. AIMS AND OBJECTIVES OF SEXUAL HEALTH CAMPAIGN...........................................43. DESCRIPTION OF THE INTERVENTION..............................................................................53.1 Describe intervention............................................................................................................53.2 Target audience.....................................................................................................................6.....................................................................................................................................................83.3 Promotional activities............................................................................................................83.4 Campaign approaches.........................................................................................................114. LITERATURE REVIEW OF INTERVENTION......................................................................124.1 Existing campaign on sexual health....................................................................................124.2 & 4.3 Evidence of STI prevalence and young people knowledge......................................164.4 Why run the campaign........................................................................................................185. CRITICAL EVALUATION OF INTERVENTION.................................................................185.1 Evaluation of campaign.......................................................................................................185.2 Campaign effect on health promotion.................................................................................195.3 & 5.4 Relationship of campaign and impact on policies of public health..........................19CONCLUSION..............................................................................................................................20REFERENCES..............................................................................................................................21

INTRODUCTIONSexual health refers to the states of being physically, emotionally and socially well beingin association with sexuality. It consist of various public and clinical issues which must beconsidered at the time of having intercourse with other partners so that it wont deteriorates in thefuture (Sexual health, 2019). At the time of having sex, it must be important for both the partnerto considered all the safety requirements as if they don't then chances of getting sexuallytransmitted diseases becomes higher. In this report, Sexual health 2018 campaign will beanalysed and how it assist society to create awareness about the disease which people could get ifproper protection is not used while intercourse. Aim and objectives of the campaign will bedeveloped and how it offerers information regarding STI to the people of all age group so that itwould be avoided in the future. Different types of promotional techniques used by the PublicHealth of England will be discussed by focussing on the target audience and how it would assistthem to being healthy for longer period of time. Various types of events which happens in thepast related to the topic will also scrutinized by using literature review technique. At last, criticalevaluation would be done on how effective the campaign was and how it creates impact on thepublic health will be explained. 1. BACKGROUND OF SEXUALLY TRANSMITTED DISEASESexual transmitted infections or diseases refers to a infection which is spread due tointercourse without using protection i.e., Condom. There are various number of bacteria, virus,parasites due to which STI causes like Bacteria which includes gonorrhoea, syphilis, chlamydia.Parasites STI consist of trichomoniasis and virus includes herpes, AIDS etc. The mode oftransmission through which STI transmitted is anal, oral or vaginal intercourse without using anyprotective product like condom (Byron, 2015)There are many signs and symptoms of STI which individual could face like ulcers ingenital, white liquid discharge from vagina, pain in the low abdominal part of the body, eyeinfections etc. But apart from this, according to survey, 50% of the women and 10% of the malepart does not experience any kind of symptoms mentioned above but if it is not properly treatedthen individual could see various complications in the future Like infertility or low sperm count,cancer in cervical, getting syphilis is higher which could leads to congenital infection etc.(Sexually transmitted infections (STIs): migrant health guide, 2019).

According to World Health Organisation, there are more than one million individual inthe world who acquired STI every day which means that problem of reducing the infection is notgetting slower or easier. Besides this, each year 357 million people are acquiring the infection byaffecting from infection due to , Gonorrhoea (78 million), Trichomoniasis (143 million), Syphilis(5.6 million) and Chlamydia (131 million). In 2016, 988000 women who were pregnant areaffected by Syphilis due to which more than two million new born deaths were recorded over theworld (Sexually transmitted infections (STIs), 2019). Apart from this,in 2017 there were 422,147cases of STI registered in which 441 cases are of first genital warts in the age group of 15 to 17years of girls (Sexually transmitted infections and screening for chlamydia, 2018). So it can beanalysed that there is a need of proper education or campaign to promote healthy and safe sex inthe society as it has been affected the society of England in a negative way. STI or other infection produce after no protection intercourse could be reduce oreradicate if proper control or prevention techniques would be follow by the people like safersexual practices so that transmission of bacteria, viruses or parasites could be reduced. Diagnosisof the infection after seeing the signs and symptoms so that proper medication would be used toeliminate the severe consequences of it. At last, proper safety measures like using male or femalecondom should be used by the partners so that chances of getting infection would be removed inthe first stage only.To cope up with the problem which society is facing, Public Health England (PHE)launched a campaign which aims in reducing the STI infection for the individual who comesunder the age group of 16 to 24 years of age as highest cases are found within this age grouponly (420,000 cases of STIs diagnosed in 2017, 2019)2. AIMS AND OBJECTIVES OF SEXUAL HEALTH CAMPAIGNAim of organising Sexual Health Campaign is to promote the healthy well being of anindividual at the time of intercourse so that partners would be able to avoid any kind of infectionrelated to STI. Besides this, goals of the campaign is to provide all the information related withthe sexual health so that proper precautions and techniques would be adopted by them at the timeof intercourse. Reduction of unplanned pregnancies in the age group of 16-24 years is also onethe secondary aim of the campaign as it is creating a negative environment which is negativesign for future generations. At last, usage of condom at the time of sex is one of the main motive

of the campaign as usage of it can persuade to less number of infection cases in the society.Different aim and objectives of the Sexual Health Campaign is reported below, To provide information related with the STI or transmitted disease to the people so that itunprotected sex would be avoided in the future. To increase awareness in the society regarding the impact of STI on human being. To motivate people to use condom every time they have intercourse in the future so thatunplanned pregnancies would be avoided. To provoke authorities to enhance awareness of sex education in the society so that nocases would be registered regarding transmitted disease. 3. DESCRIPTION OF THE INTERVENTION3.1 Describe interventionNumber of diagnosis of people suffering from Sexually transmitted infection isincreasing as in 2016, 51% of the STI infected individual comes under the age group of 16-24years of age. So to tackle the situations, Public Health England (PHE) has launched sexualawareness campaign in December 2017 with the aim of enhancing knowledge regarding STI forthe people who are 16-24 years of age (PHE launches sexual health campaign, 2019). Mainmotto is to alert about the STI and its after effects so that young children does not intercoursewithout using condom. Increase in number of cases in UK is also affecting their economy and performance ofNHS as according to survey, 298.6 million GBP is the additional cost NHS have to bear due toincrease number of unintended pregnancies. Besides this, approximately 22 thousands abortionscould be done by the NHS in 2020 if people wont start using condom while having intercourse(CUTS TO SEXUAL HEALTH SERVICES COST UK £136 BILLION, 2019). So it can be saidthat STI has negative impact on the economy of UK due to increase in expenditure of thegovernment. Aim of the Social Health Campaign is given below, Communicate after impact of the STI to the people To promote healthy behaviour in the societyTo provide information related to STI and condom to the age group of 16-24 years ofage.To assist society to reduce unplanned pregnancies

To increase usage of Condom so that STI would be reduced. 3.2 Target audienceMain target audience for this sexual campaign is individual who is in the age group of 16-24 years of age as in the recent survey, 51% STI cases are registered for this age group only.This is the phase in which male and female hormones are increasing drastically and they need apartner to satisfy it by having intercourse. As according to the survey, women and men sexualdesire is at peak at the time of 18 to 24 years of age so chances of having STI is also high (agewhen your sex drive will be at its most rampant, 2019) Due to mentioned reason, PHE haveselected this age group as children are not aware about the problem they might face in the futureif proper protection is not used by them while having sex. Besides this, there are lack of properknowledge of Condom and different way of reducing STI in the children due to which they haveto bear the after impact of infection. To reach the targetting audience, PHE is planning to launch their campaign on varioussocial media platform like Instagram, Facebook, Snapchat, Twitter etc as due to shift in trends, itwould be easier and less expensive for them to cover large number of people. As according tosurvey, there are more than 2.77 billion users of social media worldwide and which will leads to3.02 billion in 2021 (number of social media users worldwide, 2019). Besides this, there are40.58 million people of UK who are using social media on a daily basis and this number willincrease to 42.28 million 2020 (Forecast of social network user numbers in the United Kingdom,2019).

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