Relationships of the marketing functions to other functional areas in organisations of British Airways
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This document explores the relationships of the marketing functions with other functional areas in organisations of British Airways. It discusses the importance of coordination between marketing and finance, human resource, and operational departments. The document emphasizes the significance of these relationships in achieving the company's goals.
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Relationships of the marketing functions to other functional areas in organisations of British Airways
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TABLE OF CONTENT Relationships of the marketing functions to other functional areas in organisations of British Airways............................................................................................................................................1 INTRODUCTION...........................................................................................................................1 Marketing and finance department.................................................................................................1 Marketing and Operational and service department.......................................................................1 CONCLUSION................................................................................................................................2 REFERENCES...............................................................................................................................3 REFERENCES................................................................................................................................4
INTRODUCTION Marketing is the most important department in the company because they help in the growth of the company and making a place for the organization in the market. Marketing team of British airways is experienced, and they know how to deal with the other competitors in the market. There is a relationship between marketing with other departments like human resource, finance and production. Marketing and finance department Financial assets are important element for the normal functioning of the organisation. It is vital for the organisation to have proper coordination and alignment between both of these departments. The finance and accounting department shares the useful statistics and profitability report so that appropriate changes to pricing strategy and other marketing expenses can be made. It also helps organisation to understand the purchasing patter of customer for specific product or services and the expected price for the particular product (Martensen and Mouritsen, 2017). Further the finance department also provides funds to marketing department so that necessary marketing functions like promotion, commercials and product innovation can be done. The successful marketing of the services ofBritish Airways also assist in achieving financial goals of profit set by finance department or the organisation. Marketing and Human resource Marketing deals with the making of the product and getting more customers in the company while the human resource department is dealing with recruitment and the employees of the company. Marketing helps the company to have the right employees because they are creating a brand image for British Airways which is a help for the human resource department to get more qualified employees (Cacciolatti and Lee, 2016). It is the work of human resource and market team to have a competitive advantage in the market and both the teams are motivating the employees working in the company so that the brand can grow in the market which will get more customers. Marketing department gets the changes from the market in the company and the human resource has to make sure that employees are comfortable with the changes therefore it is very important for both the departments to work together. Marketing and Operational and service department It greatly depends upon the marketing team to design services or operations which meets the customer needs. The operational department of the British Airways consider the outcomes of 1
marketing research for developing new services and products. Marketing team must also communicate with the operational teams so that they make only feasible promises in the promotionaleventsandbrandingoftheorganisationalservices(Gesualdi,2019).The miscommunicationbetween both of these departmentscan lead to failure of servicesor commitments. Thus prior making any commitments in the promotion marketing department always consult it with operational team to assure that promoted services can be delivered by operational team in desired operational cost, time and expected quality. CONCLUSION It can be concluded that success ofBritish Airwaysdepends upon strong relation and alignment between marketing department and other functional units of the organisation. Thus organisation must emphasis on strengthening or improving this relation so that better services can be provided to the customers. 2
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REFERENCES Cacciolatti, L. and Lee, S.H., 2016. Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power.Journal of Business Research.69(12). pp.5597-5610. Gesualdi,M.,2019.Revisitingtherelationshipbetweenpublicrelationsandmarketing: Encroachment and social media.Public Relations Review. Martensen, A. and Mouritsen, J., 2017. Prioritising marketing activities in different types of marketingfunctions.TotalQualityManagement&BusinessExcellence.28(11-12). pp.1264-1284. 3