Relaunching Yang Sing Hotel: Project Management Techniques and Strategies

The report analyses the issues faced by the Yang Sing Hotel and presents project management techniques and strategies for successfully relaunching the hotel services into the market. It includes a business case, stakeholder management plan, project activity plan, resource allocation and utilisation, timeline schedule with key milestones, risk management assessment, people management, and management style.

Project for relaunch a
hotel

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK 1............................................................................................................................................3
Business case...............................................................................................................................3
A full stakeholder management plan...........................................................................................4
Project activity plan.....................................................................................................................7
Resource allocation and utilisation..............................................................................................7
A timeline schedule with key milestone......................................................................................8
A Risk Management Assessment................................................................................................9
Task 2...............................................................................................................................................9
People management.....................................................................................................................9
These conflicts could be solve by using 5 strategies which are described below:....................10
Give five reasons why a sponsor may be necessary in the project? Give explanations............10
What management style would be most appropriate for the Project Manager of the project....11
CONCLUSION..............................................................................................................................12
REFERNCES:................................................................................................................................13
Books and Journals:...................................................................................................................13

INTRODUCTION
The report aims to analyse the issues which faced by the Yang Sing Hotel. There is need
for re launching of the hotel which requires new funding, economics, investment, planning and
many other criteria. The hotel is into liquidation due to facing economic crises and recession
period. The hotel services are of great and quality focused. Every customer was keen to stay in
the Manchester just to stay at the Yang Sing oriental. There is an analysis of product and service
launch in which the hotel was operated before its liquidation. As due to the response of
customers, the owners of the hotel have taught of relaunching the building with the new name.
But the past problems might impact on the development of the new building which becomes the
major concern for the hotel (Wang, Guo, and Wu, 2022). Therefore, the report is going to
analyse the mission, objectives, project activity plan, and stakeholder management plan and
resources allocation. Also, risk management assessment will also be done. The other part of the
report is going to discuss about how the business conflicts will be minimised. Also, the
management style which the project manager need to adopt to overcome the issue.
The hotel had faced many consequences which take the concern about the failures in
predicting the right operation and management activities. The managers and owners of the hotel
were not able to make appropriate strategies to overcome the impact of the recession. The case
study reveals that in the luxurious hotel, they were only focusing on one products and service
which has caused problem in recession to attract the customers. The result is ended up in closing
the hotel premises. This report will present project management techniques and strategies in
order to successfully re-launch the hotel services into the market.
MAIN BODY
TASK 1
Business case
Mission and objective:
Mission: To launch a hotel which provides all the unique services and build a brand name into
market?
The project will be based on the set mission and objectives. It will help in fulfilling the required
goals (Yrigoy and Cañada, 2019)(Fornet, 2019). The specific mission will lead to formulate
better plan and policies to secure growth and achievement. To make sure that all the project

related activities needs to be completed in the desired manner and maintain stakeholders and
investors relationship.
In the new re-launch of the product, the clear SMART objectives are defined below:
 Specific: To prepare a strategic full plan in order to re-enter and re-capture the
Manchester market through providing best hotel services by Yang Sing Oriental.
 Measurable: The hotel services will be measured through taking regular feedbacks from
guests and focus on competitors’ actions. The hotel wants to get 10% within 6 months of
operations.
 Attainable: Due to having high growth in hospitality industry and customer demands,
the Yung Sung hotel will establish a unique position for sure.
 Reliable: To utilise and collect the best resources in order to be cost effective and carry
out all the project related activities
 Time frame: The successful re-launch must be done in within one year.
The New Yang Sing Hotel will have the impact on these mission and objectives in the re-
launch of the hotel. The hotel will have its great impact on the stakeholders by coming up with
great quality products and services. The hotel will have aim to provide the great services which
they were used to sell in the past years. The business environment is complex which has no
doubt. So the economy may impact drastically any time on the business. The new openings will
have much capabilities to survive into the market (Prados and et.al., 2022). The Yung Sing hotel
will leads to come up with the diversified products and services that will surely fulfil customer
needs and wants. The organisation will have a positive impact of re-opening of the hotel as the
customers are looking forward for quality service providers. The hotel will enable their product
services as per the different targeted customer. This will be on the basis of lower, middle and
upper class level of hotels. Therefore, it has ascertained the organisation will be able to gain
much profitability with the new operations. There will be large engagement of the customers and
high market value. So the investors and stakeholders will be keen to involve in the hotel
operations.
A full stakeholder management plan
Stakeholders are the important and crucial part for the Yung Sing Hotel. They are the key
people who invest, contribute and take part in the organisation functions. Stakeholders for this
project are employees, customers, investors, creditors, suppliers, managers and directors of the

company. They play a major role in the accomplishing project objectives and take the Yung Sing
Hotel at the top of their reach. The stakeholder management plan will be made through analysing
the key stakeholders and identify their influence and importance at different projects operations.
The clear lists of stakeholders are:
 Government agencies
 Customers
 Shareholders
 Investors
 Suppliers
 directors
Stakeholder analysis
High power, high interest: These are the most required people who could be project
sponsor. These people will have high interest in the project of Yung Sing Hotel. They will have
power to take decisions and manage the plans according to the objectives.
High power, Low interest: These are the people who have power to take decision in the
organisation but less interest if the project is not taking growth. These people could be investors
of the Yung Sing Hotels who needs to be satisfied to attain good financial stability from them
(Zhong and et.al., 2021). For re-opining the Hotel in Manchester, government officials may have
impact on the organisation projects by obliging laws and policies related to the industry.
Therefore, the project manger needs to maintain good relations with them for ensuring positive
impact on the re-launching.
Low power, High interest: These are the employees of the organisation while
conducting a project. They have high interest in completing the project aims but relatively could
not have the power to take decisions or create plans. The Yung Sing Hotels required having the
best employee in order to make innovative ideas for diversified products and services. So that,
these leaders need to be informed and aware about any change in the plans, guidelines and
keeping them on the right track is necessary. Customers could also be a part of this category as
they have high interest in the hotel products and services. Therefore, they seek attention which
results in organisation profitability.

Low power, Low interest: These are those individuals who are not much involve in the
organisation function and does not consist much power. They could be projects suppliers so there
is need to control their behaviour, actions for keeping the functions smooth.
Stakeholder communication plan:
Once all the stakeholders gets identified, it is requires to have a proper communication
plan for the business. It is the basic requirement of the entire individual to be in touch with the
organisation in which they are contributing their efforts, money and time. Therefore, the
managers of Yung sing hotel need to keep control on the stakeholders as per their value and
power in the project (Pasquinelli, 2021). They must not waste time on the less power and interest
stakeholders rather give more preference to high power with high interest.
It is required to use communication channels in order to keep every individual informed
and updated about the Re-launch of the Yung-sing hotels in Manchester. The project managers
could use digital channels, social media or mobile phones to communicate with stakeholders.
Especially, in order to Re-launch the hotel, firstly, the customers’ needs to be aware about the
hotel re-opening so that, the hotel would gain profits at the initial levels. This could be done
through communicating with customers on social media, E-mails, text and other suitable

channels. This way, the customer will be aware about hotel products and diversified service
range as well as excited discounted offers. The organisation will be flourishing with the loyal and
satisfied customer by being involved in regular communication.
Project activity plan
It is a presentation of all the plans which are required to perform for making a project
success. There are many tasks and activities which will take place while conducting a project.
Hence, in order to complete every work on time, project planning is necessary to grab
opportunities and enable success. For the Re-launch of Yung Sing Hotels, it is required to take
the below mentioned steps:
Set up activities: IT is required to first set all the activities for the Re-launch of the
project in appropriate manner (Basile, 2020). These activities will be renovation of the building,
set the furniture’s, set a design and structure for the whole lookout of hotels, make plans to
attract customer, bring equipments, legal agreements and bring useful resources.
Define relationship: once all the activities get set, it is essential to define relationship
among many people involves in the organisation. The project manager managers needs to look
for the milestones, product and service scope and activities list to identify their relations together.
Estimate resources: Once all the activities will be defines and relationship identified,
estimation of resources are required to get an insight about the resource cost and its usefulness.
In the project of re-launching of Yung Sing hotel, there is requirement of each and every
resources to operate and set hotels, rooms, dining, kitchen, banquet halls and party places or
resorts. There is need to develop resources calendars and get experts advise to use these
resources fully and efficiently.
Estimate duration for activities: This is the last but most important plan for the project
activities. Setting a specific time frame is necessary to complete work in a particular time period.
As this is the high time for the hospitality industry to grab customer attention. This phase is the
boom phase for the company so that, they need to getup hurry in launching operation. Therefore,
no opportunities and advantages will go to miss and organisation could set its brand name back
into market.
Resource allocation and utilisation
Resources are the key requirement of the organisation. These resources must be used
effectively and to the fuller extent. This could be man, materiel, equipments or any elements that

helps in fulfilling demands of the customer. There is requirement of many resources for the
hotels (Bianco, 2021). They need food supplies, furniture, crockery, cleaning material and
human employees. These resources the foremost to secure the organisation mission and
objectives. In the re-launching of Yung Sing hotels in Manchester. The hotel require all the
renovation material to develop an attractive design and interior of the building. Then they are
required to put furniture’s and set the rooms with all the amenities (Hernando de Larramendi,
2019). Also, much financial resources are needed to invest in machines, room furnishing and all
the consumable items like bed, curtains, towels, utensils, crockery. These items could be newly
purchases or can improvise if available from the time of liquidation. The company has to make
minimum possible investment and be cost effective in choosing the right resources. The budget
has calculated through listing all the expenses followed by its prices. These are set as per the
market rate of labour, materials. It is prepared by using spreadsheets and personal capital. The
budget required for the New Yung Sing Hotel is described below:
Item/Activity Cost {£}
Renovation of the building 4500
Equipment 3500
Cost of labour 1050
Legal fees 2500
Consumables 19000
Total 40000
A timeline schedule with key milestone
The project of launching the hotel needs to have a specific date and time in order to
successfully complete all the activities. As the company is focusing on coming up with new
resources, products, techniques and services, they need to give proper time to each activities to
get the most desired results. Time schedule will maintain a flow of the Woking practices and
each activities will get maximum focus to maintain quality standards (Barrieau, 2019). These
activities starts with the renovation of the building This will start from the month of January and
en up last within 3 months which is march. It is enough time to consume in the renovating

practices and make the building in an attractive lookout of the hotel. The project manger will
look for establishing hotel rooms with its superiority. Also, there will be setup for the kitchen,
dining, bar and banquet halls. All these will give a systematic look to the hotel. Then the next
activity will be recruiting and hiring the employees. This will take up to one month to analysing
the skills of candidates and match them with the area of specification of the hotel. After that, the
trainings and promotions are also necessary tasks that must be conducted within 15 days of every
month.
A Risk Management Assessment
The risk management assessment is necessary for the Yung Sing Hotel. In context of
project management, risk assessment is an overview of all the risk which may become hurdles
during project implementation (Mason, 2022). There are many milestones and risks which are
involved in the business. These have high impact on the functioning, operations and productivity
of the company. These risks could be of market trends, product and services establishment,
employee turnover, economic crises and recessions. Also, there is the major crisis affecting the
market that is Covid-19. These uncertainties have huge drawback on the new businesses (Bottero
and et.al., 2020). The New yung Sing hotel will have the impact of Covid-19 restriction due to
which, many people would not be ready to take hotels services out of fear. Also, the milestones
will be to adjust in the change of the working environment. This resistance to change is required
for the organisation to better deal with prompt and uncertain issues in employees working,
adjusting with technology. This way the employees will be able to work with the new techniques
and provide best customer services. The risk of market trends would impact the Yung sing to
regularly focus on innovation and customer needs (Hao, Xiao, and Chon, 2020). This will give
rise to complication in strategies. Economic instability also has been a major cause due to which
inflation would be rise which will rise in the cost of product and service in the hotel.

Task 2
People management
In a business organisation, people management is the crucial function to secure the aims
and objectives of the company. People are the most vital assets to carry out function, enable
coordination and innovation at workplace. Hospitality industry is working among the large
number of people. This shows that, every employees has right to get power, roles,
responsibilities, training and appreciation as much as they deserve. In order to fulfil the goal of
project, it is required to manage conflicts in the company. In order to re launch the Yung Sing
hotels there may be arise in number of conflicts which are mentioned below:
 Conflict of employees interest
 Inter personal differences
 Annoyance with staff
 Discrimination
These conflicts could be solve by using 5 strategies which are described below:
Do not ignore the conflicts: as the conflicts are easy to raise in the workplace and
managing people within the new Yung Sing Hotels. It has analysed that, ignoring conflicts in not
the solution rather stick on it and find the solutions (Couyas, 2019). When there will be conflict
among employees interest and discrimination in the hotel, the mangers need not to avoid or delay
it. They must take the actions and analyse what the issues employees are facing.
Clarifying the issue: once the conflict is seen or analysed into the workplace or among
the employees, the issues needs to be clarify as soon as possible. As workplace conflicts will
impact on the employees productivity and they will not be able to give their best efforts in giving
customer services (Schultz, 1991). Therefore, it is necessary to take the effective ways of
feedback to understand, analyse and solve the issue.
Bring involved persons to talk: when any conflicts arise within the individual into the
company, the managers needs to bring those people to talk clearly. There may have some
discrimination, workplace politics and misunderstanding that create barriers in creating
relationship in the organisation (Nussbaum, and Novick, 2022). This will affect the coordination
and employee well being. These persons will talk clearly about what problems are being hurdles
between them.

Identify a solution: Once all the problems and issues will be identify, the conflict will be
resolve through finding an appropriate solution (Valier, 2018). Therefore, the mangers must
come up with solution which will be favourite of all the employees and no one should feel less
valued.
Give five reasons why a sponsor may be necessary in the project? Give explanations
A project sponsor play vital role in delivering projects in successful Manner. The project of
Yung Sing hotel require this project sponsors necessary in order to eliminate the past mistakes
they have made in terms of an effective strategic planning and project implementation. Therefore
this hotel require visa sponsor for five reasons which are described below:
To provide guidance: the project sponsor will be liable to give guidance for carrying out
each task in the organisation. They are experience person who will provide side and for the
betterment of Hotel so that the uncertainties would not impact on the hotel again.
Acquire funding resources: the project sponsor will able to better describe the project
aims and objective to the investors and stay share holders. This will result in gaining high
financial stability.
Make strategic planning: the project sponsor will plan strategies in order to deliver
projects accurately and timely. This will eliminate time delays and any e exceptions while
implementing Hotel renovation.
Project sustainability: hospitality industry is contributing greatly in the economy
(Klaehn, 2020). So that the project must be delivered in a sustainable manner by saving
resources of planet Earth and wildlife. So the project manager will give Advices for the same.
Implement project: there are many times when managers are not able to implement the
right strategies for project execution. So the sponsors need to be higher my new hotel in
Manchester.
What management style would be most appropriate for the Project Manager of the project.
There are various management styles which a leader needs to use in order to carry out work
practices as per organisation requirements. For a project manager a management style is also
necessary to be followed. as it is all about planning, delivering and executing the project task.
They need to use some of great management styles which are described below:
Democratic management style: this style is also necessary for the project manager to use in
their practices. It involves the new ideas and experiments from the employees and give them

freedom to take decisions (Crippa, 2021). The Yung Sing hotel could implement their project
launch through this style as it will lead to fulfil their objective of providing diversify products
which are trending in the market.
Autocratic management style the project manager needs to follow this method to develop
efficiency within employees. A project must be carried out within the legal regulations and
company policies. This will maintain a positive image of the new hotel and gain support from
customers and government.
CONCLUSION
The report has concluded that project planning, strategic formulation risk mitigation and
budget forecasting is necessary for every organisation to get successful in future. As in the case
study of the respective hotel, they have made past mistakes by making leniency in delivering
projects and formulating strategies. Therefore the report has shown that the hotel next to first
renovate the building and then focus on diversifying product in order to attract more customers.
Also so there are some management styles which the leaders needs to use for people
management and Strategies for conflict resolution.

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