Relevant and appropriate workplace topic showing evidence of a

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Relevant and appropriateworkplace topic showing evidenceof a use of a range of researchmethodology
Table of ContentsINTRODUCTION...........................................................................................................................1Literature review:............................................................................................................................2Concept of customer satisfaction................................................................................................2Importance of digital skills of employees to achieve customer satisfaction and high profit......2Relationship between digitalisation and customer satisfaction...................................................3Research methodology.....................................................................................................................3Findings, analysis and discussions.................................................................................................4Limitations of research....................................................................................................................9Recommendation for future research..............................................................................................9Ethical considerations....................................................................................................................10CONCLUSION..............................................................................................................................10.......................................................................................................................................................10REFERENCES..............................................................................................................................11
Title:“To identify the impact of customer satisfaction on organisational growth andprofitability”. A study on Uber.INTRODUCTIONCustomer satisfaction is a measure of services and products which are offered bycompanies to surpass the expectation of customers. It defines the fulfilment which consumersdrive by doing business with an organisation. A firm can calculate its customer's satisfactionwith the help of CSAT score. This score is the average rating of customer responses towardsservices and product offered by a company(Hill and Brierley, 2017). Chosen company for thisresearch is Uber which is a US based transport network company situated in San Francisco,California. Company offers services such as peer to peer ride sharing, food delivery, servicehailing etc. at present company is successfully operating at more than 780 metropolitan area. Toaccess the platforms of Uber, customers can take the help of website and mobile application.In this regard, it is essential for the workforce in Uber to be digitally skilled so that allbusiness activities and operations can be managed desirably. This research will helps inacknowledging the influence of customer satisfaction on growth and profitability of organisation.Also, it will address the importance of digital skills in satisfying the expectation of customers.Aim:“To identify the impact of digital skills on customer satisfaction to achieve organisationalgrowth and profitability”. A study on Uber.Objectives:To understand the concept of customer satisfaction.To analyse the importance of digital skills of employees to achieve customer satisfactionand high profit.To understand the relationship between digital advancement and customer satisfaction.Questions:Do you understand the concept of customer satisfaction?What is the importance of digital skills of employees to achieve customer satisfactionand high profit?What is the relationship between digitalisation and customer satisfaction?1
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