The Relocation Case Study: Finding the Best Location for Parkin Electronics

The Relocation Case Study 1
The Name of the Class (Course)
Professor (Tutor)
The Name of the School (University)
The City and State where it is located
The Date

The Relocation Case Study 2
THE RELOCATION CASE STUDY
Parkin electronics is a company with a turnover of $ 20 million, and it manufactures
emergency switchgear, electronic shaft driving controller and small crane motors. This
electronic company has its leases up for renewal, and thus the company managing director is
considering relocating to a place which can accommodate its employees while meeting its
cost constraint of $1,000 000 pa. Therefore, four sub-urban development sites have been
proposed by the managing director and these are Punchbowl, Randwick, Fairfield and
Pennant Hills. Among the four sites, the best location for relocation must be able to satisfy
the space requirements of the managing director, not be too expensive and be spacious
enough to enable the company’s employees to be together.
Site ranking using Simple Multi-Attribute Rating Technique (SMART)
As a consultant chosen by the company, I will use SMART to analyze every location
selected by the managing director to determine the best place among the four localities which
will best suit the objectives and the attributes the company is looking for. These attributes
include a spacious area, less costly and one which can accommodate all its employees.
The decision makers of Parkin electronics are the management team, and the main
issue or problem affecting the company is lack of enough space in their current location
which can accommodate its employees, limited parking and congestion in the workplace.
Therefore, a value tree can best be used to express the general concerns of the management
team who are the company’s decision-makers with the two main attributes being the benefits
and costs which is then split down as shown below;

The Relocation Case Study 3
According to the value tree, the management team considers three kinds of costs
which are; rent of the new site, the means of transportation to the site plus the time it takes
and the cost they will incur on electricity since as a manufacturing company, electricity is a
necessity. The benefits of the company can also be subdivided into the working environment
and turnover. In the working environment, the management team considers the main benefits
that they should get after relocating is staff comfort, enough parking space, a large site
Cost
s
Benefits
Transport Rent Electricity
Working
environment
Turnover
Customer
proximity
VisibilityCompany
image
Travel
distance
SizeParkingStaff
comfort
Value Tree