Importance of Information Technology in Business: A Case Study of Barclay's Bank
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This report discusses the role of information technology in the success or failure of Barclay's bank, ethical and social issues in running businesses, different types of networking technologies, the importance of intranet and internet in business, and the stages of system development life cycle.
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ABSTRACT This report is based on importance of Information technology for a business and influence it have the practices performed by them. For performing this report Barclay’s bank has been taken into consideration which comes under top bank throughout the world. With the advancement of technology, the way of performing work and offering services within banking also get enhanced as a result of which consumers expectation toward the organisations in term of delivering quality services has also get increased. In addition to this it also involves negative consequences like getting unauthorised access to internet account of customers using several techniques in order to stolen the confidential information of customers for gaining huge profit or extracting the fund available in their banking account. These issues are mainly tackled with the help of several security measures available over internet so that secure medium can be adopted to deliver best access to services. Hence, IT integration within a bank plays a crucial role in term of delivering effective services. The information technology within the operations as well as functioning of Barclay's bank plays a crucial role within growth and success of a bank. 1
Contents ABSTRACT....................................................................................................................................1 INTRODUCTION...........................................................................................................................3 LITERATURE REVIEW................................................................................................................3 Role of IT in success or failure of Barclay's bank: -....................................................................3 Ethical and social issues that pertain to running businesses,.......................................................4 Differentiate between different types of networking technologies..............................................5 The importance of Intranet and Internet in your business,..........................................................6 Different stage of system development life cycle........................................................................7 Discussion:...................................................................................................................................8 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................10 2
INTRODUCTION Information technology is defined as using a computer system for storing, extracting and transmittingtheinformationfromonesystemtoanother.Itismainlyusedbyseveral organisations to offering high quality product or services for meeting with the need of its customers(Al-Saggaf, Burmeister and Weckert, 2015). Barclays plc is a British multinational bank and financial service company which is headquartered in London. It is basically work over four core businesses such as corporate banking, personal banking, investment management and wealth management. This report basically involves literature review about the role of ICT within business and discussion over it. LITERATURE REVIEW Literature review is defined as the process of critically evaluating the view point of several authors in order to develop an understanding regarding the particular topic of study. It helps an investigator to develop an understanding regarding a particular topic by evaluating the existing information available by considering its positive and negative aspects. Role of IT in success or failure of Barclay's bank: - As per the informationprovided by Hassan Ghaziri, computersare gaining more acceptance throughout the world and providing bank with a potential to fulfil the expectation of customers more effectively.The technologieshave now brought several changesto new technologies that have bring impact over the employees working, customer and officers of bank. Integration of information technology within the operations performed by Barclay's bank has provided it with an opportunity to deliver its banking product or services in more convenient manner then before. This involves providing an option to customer of Barclay's bank to get quick access to critical information as well as responding quickly to those matters. This become possible with the help of online customer support services interaction and providing access to Barclay's own website to customer where they can check their bank status, transactions performed and many more relevant information. These all benefits have contributed toward the success of Barclay's bank within marketplace by dealing with the competitors’ strategy through developing several factors for attracting customer to remain bind with the bank for financial services. This is because the Barclay's bank has become able to develop a easily accessible channel by consumers for performing direct marketing and customer support services by using 3
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digital medium. Hence, it can be said that IT integration in term of banking operations plays a crucial role within the growth as well as success of Barclay's bank On the other hand, according to the view point of nehapatangia, 2019, Information technology as a solution has bring up the traditional banking to totally a new world through providing internet, e-banking, business networking, budding to reduce cost, speed, efficiency and time saving methods of performing banking transaction and operations. Internet has emerged as a blessing by simplify the complex processes of banking but at the same time it has also brings up various threats to the banking institutions as well as its customers. This includes several criminal activities like crackers, hacking of data through several techniques like hacking Domain Name Server (DNS), spoofing, internet phishing, Internet Provider's (IP) address. These are the negative consequences that integration of information technology has bring with it in addition to the benefit it delivers to the bank as well as its customers. Hence, these fraud practices usually threaten the customer to use e-banking practices which somewhat restricting the proper growth of Barclay's bank. This is so because with the enhancement of technology, Barclay's also adopt e-banking strategy in order to expand its customer base. On the other side such fraud practice over internet may also proves to be a risk for Barclay's goodwill and market reputation if it get happen to its customers as it leads to negative publicity of bank in term of security and services as well. Ethical and social issues that pertain to running businesses, As per the view point of Karehka Ramey, 2012 though the information technology plays a crucial role in an individual life by improving its day to day practices, it also brings up several serious ethical challenges. The major challenges that information technology has brings its user involves lack of privacy, copyright infringement, security and increasing computer crimes. These all has created ethical and social issues in banking sector also as industry involve more confidential information of customer, theft of which may results into sever financial and property loss to the user. The major ethical and social issues that get arises in front of Barclay’s bank are mentioned below: Security: -This is considered to be one of the most prominent social issue that banking and other sector face while using internet as a source of their transactions. As internet has make it easier for the hackers to easy capture the information from an account or computer until its get logout from internet connection. Hence the major issue present in front of Barclay’s is online 4
transaction where transfer of money easily gets interrupted by the hacker and transfer the money to their desired account. This is a biggest social issue to Barclay’s bank as it affects both bank as well as customers who are using online banking technology. Privacy issue: -As much as the information technology has evolved, it increases the mediums of sharing information and using personal information quickly whenever required as it kept safe over a digital account of people. But on the other side it is exploiting the freedom of privacy or creating several ethical issues for banking sector in term of serving their customer efficiently. Here the major ethical issue that Barclay’s bank face is that in order to improve its services and benefit to the customer, Barclay’s has provided its customer with a chance to perform online shopping over different websites using debit or credit card. But some websites are fake which firstly save that data and then after performing transaction money of client be stolen by them and the ethical issue to faces is that bank won’t be able to maintain security over such mediums which influence its own image among customer. Differentiate between different types of networking technologies According totheArokiasamy,binAbdullahand Ismail,2014, banking industryis experiencing a greater technological support where new technologies like computer operating system, internet, wide and local area network are becoming more significant strategic area for several kind of financial institutions or banks. In addition to this with the advancement of technology it become easier for banks to maintain their network stronger by using several networking technologies. These are LAN, WAN, MAN and many more which support a bank to connect the system operators that are working over several different location get connected over a single large network so that data and information can be transferred much quickly. Among them LAN network is refers to as local area network which leads to connection of computers over a single network that covers a small area like building on the other side MAN or metropolitan area network is one which connect number of computers over a larger geographical area. The MAN is considered to be most appropriate networking technology as compare for baking practices as compare to LAN as it covers up larger area which ensures that number of Barclay’s branches comes under a particular region get connected over a single network so that appropriate coordination can be maintained among them for better customer services. On the other side, as per the view point ofDezi, and et. al., 2018,networking technology is considered to be most effective strategy which support a business to maintain a network 5
between its several branches so that appropriate flow of information can be maintained over the platform for better performance. But despite of all its benefit there are also certain consequences which affect or intrude the smooth flow of transaction among banks(Hoq, 2015). This is because the network which covers a smaller area like LAN is more secure and flow of information and other practices remain within a particular building which ensure no external disruption would be there which help in keeping data secure but on the other side if the networking technologies like MAN (Metropolitan area network) or WAN (Wide area network) used by a bank then it leads to connection of larger number of computer that belongs to several different geographical region are connected over a single network. Asa a result of which information get flow from the bank premises and transferred to several different location through several medium which may involve more risk of getting access to information by unauthorised people. Hence, LAN is considered to be more secure or better networking technology that must be managed by Barclay’s bank in order to perform its operation which involve less risk of hacking of data. The importance of Intranet and Internet in your business, According to the view point ofDwivedi, 2015, bank plays a crucial role within an economical development of a country by providing a right medium to secure, uses and invest the capital. With the advancement of technology, the banking customers are becoming more demanding which enable banks to make use of advanced technology for shifting the banking practice from traditional to modern banking methods. This has increasing the use of internet in performing banking operations from both i.e. customer and bank side by categorising its services in term of mobile banking, online banking, digital money etc. The internet supported up to a great extend to Barclay’s bank in order to minimise the waiting time of their services and providing more convenient access to their offering. It allows Barclay’s to add more convenience to its existing customers and approaching larger population resides in untapped area for strengthening the market base. On the other side, internet has also provided a significant benefit which allow them to make real time payment and fund settlement with remittances of fund outside the country. But despite of this, as per the view point ofMontequin and et. al., 2014, internet provide several benefits to a bank in term of improving its customer experience, reducing the time taken by operations, approaching and expanding new market and many more. But despite of this it also brings up several risk to the bank operations which involves hacking of information or cardinals, 6
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unauthorised access, fraudulent practices and many more. These risks may also affect the goodwill that Barclay’s bank have within the marketplace as it directly influences the customers perception toward bank and its services(Venkatesh, Sykes and Venkatraman, 2014). Hence, intranet is considered to be more secure medium as compare to internet as it restricts the interruption of unauthorised access. The intranet basically provides a internet network to limited systems such as within an organisation by restricting the external traffic using firewall. This support in developing a security threats between he external and internet access so that fraud practices through unauthorised access can be blocked for maintain the security of confidential information that Barclay’s bank maintain. From the above performed critical evaluation it has been found that the majority of internet has providing a platform through which Barclay’s bank can develop its network through the people resides at several different part of world. On the other side intranet is the part of internet which provide a secure medium to access internet by restricting the external or unauthorised access through firewall so that operations can be performed using a secure medium. Different stage of system development life cycle As per the view point of Motea Alwan, 2015, System development life cycle is basically a process of creating either a hardware, software or combination of both with an aim to satisfy the need and expectations of customer. It is a step by step execution process which involve six stages that supporting in formulating a system and these are explained below, System planning: -It is first and most crucial step that help in creating a system successfully as it involves decision making in term of idea to be selected for presenting actually flow of work and its direction. This stage involves activities like defining problem, objective or resources, evaluating ability of proposed idea or process and identifying the ways of creating product better. System analysis: -The demand of end users gets identified and marked in the document so that feasibility study can be performed to determine the viability of idea or system in termofcustomerexpectation(Xiang,ArcherandDetlor,2014).Thisstagealso contributes toward determining whether the idea or system is economically, socially, technologically and physically is feasible for market expectation. System design: -After formulating idea and performing feasibility study, next is to design a general system which represent activities to be performed and actual functioning 7
of system in order to provide guidance. This stage depicts about the elements of system, security level, components, modules, architecture and type of interphase. Implementationand Deployment:-Oncethecompleteunderstandingof system requirement and specification has been performed the next step is the actual execution of idea where the formulated plan placed into action. Here is actual system get produced as per the plan formulated. System testing and integration: -Once the system has been developed regarding the requirement or need of customer and as per planed formulated in above stage. The developed system or product send for testing in order to evaluate the manner in which it performs function(Veit, and et. al., 2014).This help in determining the defect that particular system have and gap between the actual and planned performance so that proper rectification can be performed and product or system send to final launch in market. System maintenance: -This is the last phase of system development life cycle where it is ensuring that customer need get satisfied by performing periodic maintenance of system for letting system perform its operation effectively and don’t get obsolete. It involves replacement of old device and continuous performance evaluation of better system performance. Discussion: As per the above-mentioned information it can be said that information technology supports up to a great extend in enhancing the operational efficiency as well as market base of a company. Because it offers several benefits like anytime anywhere interaction, performing transactions quickly, approaching new customer base etc. which support in keeping customers satisfied but on the other hand it also involve several kind of social as well as ethical issues as use of internet invite several sort of criminal activities like hacking of information, unauthorised access for misleading financial transaction and many more(Scholl and AlAwadhi, 2016). These all may affect the goodwill or reputation of Barclays bank with the use of internet or information technology. But these consequences can be removed by ensuring the safe and secure use of IT by Barclay’s bank as internet has ow become a necessity specially for banking sector for providing quick transition or payment using online platform. Hence in order to satisfy the expectation of 8
customer regarding technology, Barclay’s bank can apply several kind of security threats that can only be access by authorised party only(Scupola, 2014). This support in keeping the confidential information of customer secure and help in maintaining the goodwill of bank as well. Despite of this it also makes use of firewall along with double security code using unique verification code that get change frequently. This make it harder to crack by hackers and hence data or further transactions of finance can be kept secure. Therefore, Barclay’s can invest in installation of IT in its operation but while ensuring proper security so that work can be performed in ethical manner. CONCLUSION Fromtheabove-mentionedinformation,itcanbesummarisedthatinformation technology has now become a crucial part of each business as it helps in providing a easier and muchquickeroptionoperformproductorservicetransaction.thisnot onlysupportin simplifying the process but also support in keeping the organisational operations align with the changing need and expectation of customers. In addition to this IT provide several benefits like internet, networking technologies, e-business and many more which support organisations to remain connected with its existing customer and approach new customer while operating from any other part of world. 9
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Nehapatangia. 2019. Negative Impacts of Technology in Banking Sector [Online] Available through:<https://www.termpaperwarehouse.com/essay-on/Negative-Impacts-Of- Technology-In-Banking/40413>./ 11