Impact of Business Culture and Natural Environment on Organizational Behaviour

Report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Impact of business culture on organizational behaviour..............................................................3
Impact of natural environment on business behaviour................................................................5
PESTLE ANALYSIS......................................................................................................................7
SWOT ANALYSIS.........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Culture is a key part of every organization whether it is small, medium or large. It
influences the business in aspects, that is, from decision making to the business functioning.
Business culture is related to ethics, behaviour and etiquette etc. It takes in to consideration
organizations values, mission, vision, working style, habits and beliefs. Business culture differs
in every country and if managers are not able to adapt it then it may hamper the success of the
organization. Along with business culture, natural environment also has an impact on the
business. Natural factors which includes climate, minerals, soils, rivers and oceans have a huge
impact on the functioning and growth of the business. The environment in which business
operates is dynamic and have an adverse impact on the organization. The environmental factors
act as a barrier for organization in achieving its goals. It can be in the form of competition,
economic performance of the country, technological advancement, location etc. The
environmental factors that affect the business is the changing weather conditions which is life
threatening to other lives.
In this report, Morrison is taken as an organization. It is a leading supermarket chain,
headquartered in UK. It was founded by William Morrison as an egg and butter stall in 1899. It
is a Yorkshire based retailer with almost 500 stores along with online home delivery services. It's
business is mainly food and grocery and it processes most of the fresh food through its
manufacturing facilities which helps in ensuring high quality and build trust among its
customers. It has covered more than 11 million households through its online service. It has more
than 110,000 colleagues working hard to provide quality service to the customers. Morrison is
committed to helping its customers save money. It has huge customer base. It is known for its
ethical working environment. It works on 6 priorities which includes to be competitive, serve
customers better, find local solution, developing useful services, simplify and speed up, to make
its supermarket chain strong again. This report explains about the impact of business culture and
natural environment on the organizational behaviour of Morrison. It also covers the
environmental analysis of the business with respect to the factors affecting it which includes both
internal and external factors for which Pestle and swot analysis is done.

MAIN BODY
Impact of business culture on organizational behaviour
The business culture plays an important role in organizational behaviour. There are
different characteristics of culture that impact the organizational behaviour. According to Geert
Hofstede, values are influenced by culture. He developed a framework which helps in
understanding the differences in the culture across countries. But it can be used in analysing the
difference within the organization. It has determined the way in which culture vary. There are six
dimensions to it. A detailed discussion is given below.
Power distance index: It takes into account the extent to which power and inequality are
expected in a culture (Dąbrowska and Fiegenbaum, 2017). In Morrison, low power distance is
followed where culture encourages organizational structure that are flat and decentralized
decision making responsibility. It also implemented participative style of management and puts
emphasis on power distribution.
Individualism vs collectivism: It refers to integration of society into groups and their
dependence on the groups. Individualism indicates personal goals and collectivism indicates well
being of the group. Morrison takes care of these thinks and tries to maintain a balance between
the two by satisfying the individual as well as group goals.
Masculinity versus femininity: Masculinity refers to the characteristics such as gender
roles, achievement and wealth building whereas femininity stands for modesty, caring and
quality of life (Hock, Clauss and Schulz, 2016). Morrison puts equal emphasis on both by
maintaining a good working environment, increasing the job satisfaction level of the employees
also equal emphasis on participation.
Uncertainty avoidance index: It refers to the relationship of culture to the uncertain
future. It indicated the extent to which society feel comfortable with uncertainty. The high
uncertainty avoidance index, implies low tolerance level which can only be minimized through
strict rules (Odor, 2018). On the other hand, low uncertainty avoidance index, implies high level
of tolerance and it is openly accepted.
Long term versus short term orientation: The long term orientation, puts focus on the
future to achieve long term success. It puts emphasis on persistence and long term growth. In
case of short term orientation, it focusses on near future, which involves delivering short term
success and stronger emphasis on the present than the future. Morrison has ensured that both the