Hotel Services and Quality Management of Holiday Inn
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This report discusses the hotel services and quality management of Holiday Inn, a leading company in the hospitality sector. It explores the different services provided by the company and its approach to meeting consumer preferences. The report also examines the impact of these changes on guest services management.
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Table of Contents INTRODUCTION...........................................................................................................................1 Hotel services as well as quality management of Holiday Inn...................................................1 How hotel should adopt to changes in consumer preferences....................................................4 How these changes will impact on guest services management.................................................5 CONCLUSION................................................................................................................................6 REFERENCES................................................................................................................................8
INTRODUCTION Hotel management is very important for performing all activities in effective manner in order to achieve desired goals. Hospitality is a very large industry and it is providing wide range of services to customers (Bharwani and Jauhari, 2017). This includes different services such as food, restaurant, bars, hotels and many more. Company chosen for this report is Holiday Inn. This company was established in 1952 and founder of this organisation is Kemmons Wilson. This is one of the largest British owned hotel chain. This company is providing high quality products and services to different part of the world. Headquarter of Holiday Inn company is located in Buckinghamshire, United Kingdom. This report consist of different types of services provided by chosen company as well as quality management. It includes different ways which needs to be adopted by company as per the changes in preferences of consumer. Apart from this impact of changes on guest service management is also identified. MAIN BODY Hotel services as well as quality management of Holiday Inn. Holiday Inn company is one of the leading company which is dealing in hospitality sector. This company is providing different products and services to different area of the world. This is well known company which is offering different types of services to customers as per their preferences. Holiday Inn company have range of hotels which world wide and its is recognized for its high quality services. It has strong brand image which is majorly known for its lodging services world wide (IHG, 2019.). Holiday Inn company has developed its image as it is providing comfortable space to customers where people can relax and enjoy their times. This company is also full filling needs and wants of travellers which will help in meeting with their expectations for the company services. Holiday Inn company has approx 5,795 hotels all over the global which consist of more than 8,64,699 hotel rooms (Holiday Inn, 2019). This organisation has developed its image in market by providing high quality services to customers Holiday Inn company is working to full fill needs of customers as well as earning more profits for the business (Bowie and et.al., 2016). This company is completely focusing on unlocking new and creative way in which they can successful implement as well as execute its strategies. These strategies are helpful in full filling goals and objective of Holiday Inn company 1
as well as accelerating its growth. Strategy of Holiday Inn company is working on strategic model that is set out approaches for respective business to for achieving long term growth and sustainability in business. Brand portfolio of Holiday Inn company needs 16 brands which is serving it range of product and services to all around the world. This company is providing various facilities to customers which is helpful in meeting with their expectation as well as full fill their basic requirement. Facilities which are provided by Holiday Inn company are mention below. This company is providing exclusive services to customer which includes bedrooms, Olive tree restaurant, conference and meeting area, Revive Leisure club and wedding facilities. ï‚·Bedrooms:Thiscompanyisprovidingdifferenttypesofhotelroomasperthe preferences of customers. These rooms are very stylish as well as provide comfortable place to stay. For Holiday Inn company meeting with guest preferences is most important and they try to provide high quality room services (Davis and Horney, 2015). It is offering variety of rooms to suits which is specially developed for meeting needs of different customers. Most of the rooms of Holiday Inn company combines well furnished room area which consist of contemporary interiors for its customers. ï‚·Conferences and meetings:Holiday Inn company is providing space to offices in which that can conduct their office meetings as well as conference. This company is providing different product and services to other companies and offices. This type of facilities 2
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includes conference meeting room that is specially developed for official meeting. Holiday Inn company is also providing additional facilities and services to clients such as digital projector, Wi-Fi, white board, microphone and many more. ï‚·Revive Leisure club:This is one of the most relaxing area for customers. Holiday Inn company is offering revive leisure club facilities to its potential customers which consist of swimming area, gym area and many other facilities. This type of area consist of different equipment and services that is beneficial for health of customers. In these area customer can enjoy with its family and friend as well as spend memorable time which them. 3
Weddings:Holiday Inn company is providing wedding facilities to its customers. In this service, Holiday Inn in full fill each and every requirement of its clients in order to make the day more special. It is providing area to customers in which they can conduct its wedding ceremony as well as get together with family and friends. Holiday Inn company is providing high quality services to customers by providing all the arrangement of wedding. How hotel should adopt to changes in consumer preferences. Holiday Inn company is providing its product and services in highly competitive environment and it is essential for this company to adopt changes in its business process as per needs and wants of customers. Consumer preferences refers to taste and choose of customers in order full fill their need and requirement (Dzhandzhugazova and et.al., 2016). It is essential for this company to develop its products and services which lead to achievement desired goals. It is essential for Holiday Inn company to understand as well as evaluate customers need and than develop its services so that requirement of customer can be timely full filled. Hotel should adopt changes in consumer preferences as this will lead to accomplishment of set objectives. Changes in consumer preferences will have huge impact on business and it is essential for adopt changes in positive manner. There are different ways though which respective company can adopt changes in consumer preference as well as meet to customer requirement. Various ways though which Holiday Inn company can adopt to changes are mention below.Hotel operations –Holiday Inn company have to perform various functions and it is very important for this company to change its operations as per the market changes. There are 4
many new and emerging trends in market are which affect the chose and preference of customers. By adopting changes in business operation as well as working in more effective and efficient manner company will be able to meet with the requirement of customers. It is essential for respective company to timely enhance its operation system and provide better services to potential customers.Food and restaurant services –Food and restaurant services are one the most crucial product and services of customers. This will be very helpful in attracting customers towards organisation. It is very important for Holiday company to produce as well as display food product as per needs of customers. In today's life, customers are more tend towards healthy and nutrition product (Gibson and Parkman, 2018). So Holiday Inn hotel have to develop products which is as per customer preference so that they can successful meet with customers requirement.Customer services –Holiday Inn company is majorly known for its high quality customer services. Hospitality includes consist of many hotel which is providing product and services to customers and it is essential for respective company to attract more and more customer towards their business. This could be only possible when they are meeting with customers requirement and able to provide services which will lead to customer satisfaction. Holiday Inn company needs to adopt necessary to adopt changes as per new market trends. Technology –This is majorly related to new and innovative technology which could be used by company to performance business activities. There are various toolsand techniques that will help company to perform business activities in more effective manner (Hendrickson, 2016). Holiday Inn company needs to adopt more updated and modified technology in its business process so that they can perform activities smooth. Nowadays customers also prefer advance technology in customer services. How these changes will impact on guest services management. Guest service management refers to all those services that is offered by company in order to provide better services to customers. Manger of Holiday Inn company needs to develop better strategies for effectively managing guest services. It is important for respective company to develop better product and services for its customer in order to have positive impact over organisation. By adopting changes as per customer preference company will be able to develop 5
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strong and positive impact in market. This will have direct impact over the company as well as business activities. Holiday Inn company will be able to provide better product and services to customer by adopting changes in it business operation. It is essential for company to have complete knowledge and understanding about customer preferences so that they can offer services according to its. This will have positive impact over business and they will be able to attract more and more customers towards their business. Influence of changes in customer preferences over guest management services of Holiday Inn company is mention below in detail. Improvement in customer experience:Analysing as well as implementing change in Holiday Inn company as per the preferences of customers will help in enhancing the experience of customers. Respective company will be able to enhance its new tools and technology in its business operation as well as help in effective and efficient functioning of business (Manhas and Tukamushaba, 2015). Adopting changes as per customer requirement will have positive impact on business as they will be able to meet with customers requirement. Effective utilization of technology:Customer want new and innovation technology in their guest services. So company will have to use advance and modified technology in its business process. This provide an opportunities to Holiday Inn company to effectively utilize technology in perform business activities such as guest services in more better manner. This company will be able to use high technology in check in and check out services. This will help in attract more customers as well as providing convenient services to them. Better operation services:this will help company to operate it services in more effective and efficient manner as well as successful achieve desired goals. By adopting changes as per the preferences of customer Holiday Inn company will be able to adopt better operation services as well as accomplish set goals (Ong and Wookey, 2017). This company will provide better guest services to its potential customers as well as help in full filling their requirement from respective company. This company needs to improve its hotel room services as well as provide better facilities to them. CONCLUSION From the above report it can be concluded that companies which is dealing in hospitality sector needs to adopt different tools and techniques in order to provide better services. Hotel industry is a very vast sector and it consider of many companies which is providing product and services in this sector. It is essential for company to manage its services in effective manner as 6
well as full fill requirement of customers. Business has to develop strong business strategies which will have positive impact over organisational activities. It is significant for hotel to manage its quality of services so that can meet with the requirement of customer. It is important for hotel company to implement its business activities as per the changes in guest services management.Thiswillhelporganisationtodevelopbetterandstrongrelationshipwith customers and improveits brand image. Company will be able to achieve desired goals and objectives by performing task as per customer preferences. 7
REFERENCES Books and Journals Bharwani, S. and Jauhari, V., 2017. An exploratory study of competencies required to cocreate memorable customer experiences in the hospitality industry. InHospitality Marketing and Consumer Behavior(pp. 159-185). Apple Academic Press. Bowie, D. and et.al., 2016.Hospitality marketing. Routledge. Davis, T.R. and Horney, N., 2015. Guest feedback and complaint handling in the hospitality industry.InProceedingsofthe1988InternationalConferenceofServices Marketing(pp. 246-260). Springer, Cham. Dzhandzhugazova, E.A. and et.al., 2016. Innovations in hospitality industry.International Journal of Environmental and Science Education.11(17). pp.10387-10400. Gibson, P. and Parkman, R., 2018.Cruise operations management: Hospitality perspectives. Routledge. Hendrickson, B.M., 2016.System and method for improving customer wait time, customer service, and marketing efficiency in the restaurant, retail, hospitality, travel, and entertainment industries. U.S. Patent 9,390,424. Manhas, P.S. and Tukamushaba, E.K., 2015. Understanding service experience and its impact on brand image in hospitality sector.International Journal of Hospitality Management.45. pp.77-87. Ong, D.T. and Wookey, J.M., Guest Tek Interactive Entertainment Ltd, 2017.Allowing guest of hospitality establishment to utilize multiple guest devices to access network service. U.S. Patent 9,608,998. Sipe, L.J. and Testa, M.R., 2018. From satisfied to memorable: An empirical study of service and experiencedimensionson guest outcomesin the hospitalityindustry.Journal of Hospitality Marketing & Management.27(2). pp.178-195. VanderWagen,L.andGoonetilleke,A.,2015.Hospitalitymanagement,strategyand operations. Pearson Higher Education AU. Online IHG. 2019. [Online]. Available through:<https://www.ihgplc.com/en/about-us/our-strategy>. HolidayInn.2019.[Online].Available through:<https://www.hospitalitynet.org/brand/23000048.html>. HolidayInn.2019.[Online].Available through:<http://hitelfordhotel.com/facilities/weddings/#group_1323-12>. 8