Segmentation, Targeting and Positioning in Sales and Marketing

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Added on 2022/12/29

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AI Summary

This report discusses the concepts of segmentation, targeting and positioning in sales and marketing, with a focus on Marks and Spencer. It explores the importance of innovation in new product and service design and how it aligns with the organization's strategy. The report also examines the target group within the organization and provides viable solutions to meet their specific needs.

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Segmentation, Targeting and Positioning in Sales and Marketing

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