Marketing Plan for Co-Op Food: Current Situation, Strategy, and Marketing Mix

Report

Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Current situation of the organisation......................................................................................4
Develop and implement of marketing strategy......................................................................5
Role of marketing mix that helps organisation to improve its growth and market share.......7
CONCUSION..................................................................................................................................9
REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARY
Marketing plan is leading organisation to achieve top position in market through
completing all work according to decided needs and wants. This also refers that management
summarise different situations which is present in market and it is impacting for all goals and
objectives that recommend for complete all work in effective manner by understanding current
situation business. STP is an effective process for organisation that leads company to complete
its work as per management results through formulating an effective strategy for business. Along
with this 7P’s perform an essential role for completing their work as per individuals aspects and
it also focuses to improve growth of organisation.

INTRODUCTION
Marketing plan can be defined as an operational document which outlines advertising
strategy for organisation that is implemented by management to accomplish their targets within
minimum time period. The main aim of marketing plan is to launch or introduce new product in
the market for enhancing market size and profits for firm. This report is based from perspective
of Co-Op food which operates its business in food retail industry. It is a British food organisation
that operates various stores in UK and other market. Moreover, report highlights on different
perspective that includes organisation current situation and the marketing strategy that is used by
organisation for completing research in proper manner (Bublitz and Peracchio, 2015). Marketing
mix which is based on 7P’s will also be included in the report. In the last, methods for
improving growth and market share is also focused in upcoming report.
MAIN BODY
Current situation of the organisation
In the present scenario, CO-OP food is an effective brand which devise organisation to
cover large market share in market. Co-op food, previously trade its business as the co-operative
food and consumer cooperative refers to an enterprise which owned by consumers and it is
managed on democratic basis that aim to fulfil needs and aspirations of its members. Moreover,
according to present conditions of market brand manager 15 different co-operative societies
which operates more than 4000 shops among various places of the world. There are various
benefits are also provided by Co-op food to manage their business among different places which
leads to gain top position in market. With significant results about customers it is useful for
offering profits to business organisation for accomplishing significant annual share in market by
providing them co-operative marketing scheme. From recent years, food business of co-operative
society leading various benefits that demonstrate to earn about 6.6% market share through
enhancing market size of business (Chkanikova and Lehner, 2015). Further, plan that is used for
generating managing that lead to complete work as per time basis and it is used for increasing
co-operative results for expanding aim that provides various job opportunities and open different
shops in upcoming year with implement of right marketing plan.
Marketing plan and research support for utilise various decisions which is used to lead
and develop business among different areas. With use of effective research it is also analysed