Improving Performance of Newcastle United Football Club

Report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Introduction to the problem/opportunity statement regarding Newcastle United football club.....1
Theory to link problem statement....................................................................................................2
Evidence of knowledge of key business intelligence/data analytics systems..................................4
Analysis and justification of dashboard...........................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Introduction to the problem/opportunity statement regarding Newcastle
United football club
Newcastle United is the one of the named football clubs in the England. This club
participate in the English Premier League. In past years it is observed that club is facing a lot of
problems and its performance is also not good. There are number of reasons behind such a low
performance. In the current time period mentioned football club is at 13th position which in no
way can be considered good. Number of factors are affecting Newcastle United performance to
great extent. Some of these factors is taking players from other clubs for specific time period,
paying fee to the player more and less then the market value etc. All these factors lead to the
sharp decline in the players performance (Bhattacharyya, 2013). Newcastle United time to time
take many players from other clubs but performance does not improve and even declined which
is one of the main matter of concern for the football club.
There are three positions in the football match but some perform well and some not.
Ultimately, this lead to poor performance of the football club during matches. Major problem for
the Newcastle United is that its mid field team is doing well and play with full efficiency but
other positions are not doing well and whatever opportunity mid fielders create does not convert
in to match winning or goals. Thus, it is one of the main problem, either employees are less
efficient or there is problem of coordination between them due to which Newcastle United failed
to win match in the Premier league (Babu, 2012). In order to solve such kind of problem
business intelligence tool is used so that trends can be identified and accordingly problem can be
solved so that Newcastle United performance can be improved.
There are number of factors that greatly affect business firm performance. It became
important for the corporate to identify the best way to deal with such kind of situation. Here,
business intelligence comes in use because it assists firm in keeping regular tracking of business
conditions and accordingly managers make decisions at the workplace. Consistent hiring of unfit
players is also one of the factor that is creating problem for the Newcastle United football club.
As usual clubs for specific duration give their players to another club. There are number of
reasons behind such kind of practices and one of them is that players frequent get injured. If any
1