Key Issues Impacting Food Retailers and Wholesalers

Report
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key issues impacting the chosen sub sector...............................................................................3
PESTEL analysis of sub sector along with categorising above issues in the sub sector\...........4
Impact of above mentioned issues on sustainability of business in chosen sub sector...............6
Reflection report..........................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
An economy is made up of different sectors and these sectors are further divided intro
several sub sectors. This report is focusing upon the discussion regarding sub sector of “food
retailers and wholesalers”. This industry is focusing on dealings of supermarkets, food oriented,
convenience stores and other food retailers and distributors, includes retailers of dietary
supplements and vitamins. This report discuss various concepts like key issues confronted by
chosen sub sector, conducting PESTEL analysis of retail industry and categorising above key
issues in these factors and also the impact that these issues can have on the operations of the
business. In addition to this, there is a reflection report at the end of the report which focuses on
discussions of challenges that were confronted in preparation of the report, also there is mention
about how these issues can be resolved.
MAIN BODY
Key issues impacting the chosen sub sector
This chosen industry is dynamically changing due to various technological evolution in
the surroundings and also various alterations in the external environment. Various companies in
this industry has seen bankruptcy and some have seen tremendous growth. These all incidents
are just due the changes and alterations in the external environment. Furthermore, it can be stated
that company faces various issues and challenges due to these changes and because of there
incorporations in the place (Etemadnia and et.al., 2015). Two of the key issues that are faced by
this industry are explained as below:
 Digital disruption: There is an increased trend of e-commerce in the business world and
it is due to rapid changes in consumer behaviour. Due to proliferation in choices with
customers in purchasing section, it increases the bargaining power of customers. This in
turn results in making the customer on a upper position and they directly impacts the
marketing methods of the company. In the chosen industry, customers are having an
upper position and this is impacting the decision making process of the company.
Products and services offered by this industry are easily available on online platform and
this enable the customers to search for required products and services in an easy manner.
Company can also convert this issue in a opportunity rather than treating it always as a
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