Analysis of Ryanair Business Environment and Employability Skills

Report

Table of Contents
PART 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Analysis of Ryanair business environment............................................................................1
Impact of potential strategic solution.....................................................................................4
Recommendations to business ..............................................................................................4
CONCLUSION................................................................................................................................4
PART 2............................................................................................................................................5
INTRODUCTION...........................................................................................................................5
Employability skills:...............................................................................................................5
CONCLUSION................................................................................................................................7

PART 1
INTRODUCTION
Business environment play a crucial role in develop strategies as well as its actual
implementation (Hilton and Platt, 2013). It is very important for company to carefully analyse as
well as evaluate internal as well as external factors of business environment. This will help in
determining positive as well as negative impact of environment of business performance.
Company chosen for this report is Ryanair Airline. This company was formed in 1984 and it is a
Irish budgeted airlines. Headquarter of this company is located in Swords, Dublin, Ireland.
Ryanair is provding its products and services to 40 countries (Ryanair, 2019). In this report all
factor has been analysed of business environment which will have impact on organisation. Tool
that is used in SWOT, PESTLE and Porter's five force.
MAIN BODY
Analysis of Ryanair business environment.
It is very important to analyse different factors of business environment in order to take
better decisions for improving performance of organisation. In order to analyse internal as well
as external factor of business environment various analysis tools are mention below.
SWOT Analysis:
This analysis is a very important tool for determining internal factors that consist of
strengths, weakness as well as opportunity and threats. SWOT analysis of Ryanair company is
mention below.
Strength Weakness
This is a well known company which is
dealing in airline sector (Wetherly, 2014).
Major strength of this company is that it is
providing high quality services in lower cost as
compare to other rival companies. Ryanair is
providing its services to different area which
lead to earn huge profits.
Brand perception of Ryanair company in
customers mind can be considered as it biggest
weakness. This is affecting sales of respective
company. Customer has developed its
reputation as poor service provider due to less
prices of company.
Opportunity Threat
1