Impact of Social Media on Internet: Differentiation, Security Challenges, and Privacy Measures

This report explores the impact of social media on the internet, including the differentiation between positive and negative impacts, security challenges, and privacy measures. It also discusses the differentiation between various social media websites. The report highlights the increased usage and cost of internet due to social media, as well as the security challenges such as cybercrime, phishing, virus attacks, and spyware. It concludes by emphasizing the importance of privacy measures and the suitability of social media for businesses.

REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Differentiation between positive and negative impact of social media on internet....................3
Security challenges as well as privacy measures........................................................................5
Differentiation between social media websites...........................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Social media is primarily web-communication tools having common elements which
allows people to communicate with one another and thus share their opinions, interest as well as
ideas in the real-time. The major aim if this report is to study the impact of social media and
websites in-depth and thus analyze the various challenges which users face.
This report gives a brief overview of differentiation between positive and negative impact
of social media on internet, security challenges as well as privacy measures, differentiation
between social media websites.
MAIN BODY
Differentiation between positive and negative impact of social media on internet
Social media has become of the widely known and highly used tool which allows people
to conduct their activities smoothly and let organizations to achieve competitive advantage.
Since the inception of globalization, the emergence of technology has posed a profound impact
on people and has transformed their lives (Anderson and Jiang, 2018). With the emergence of
globalization and liberalization, people have become tech-savvy and now looks for technology-
oriented products in order to fulfill their needs and demands. The advent of technology and
internet has made the presence of social media stronger and powerful and its effect have
expanded on the large platform. However, expansion of social media have resulted in a
tremendous impact on Internet and thus have revolutionized it.
Positive Negative
Enhanced usage
The most effective use of social media
reflect in its application to allow people to
communicate with each other. Social media is
a wide platform through which people interact
with each other as well as organizations
outreach their customers (Fuchs, 2017). Social
media has transformed the way through which
people communicate with each other and thus
have made their interactions highly smooth and
Hacking
Although social media has provided a
great platform for users to communicate with
each other but has also posed serious threats
for them among which te most common is
cybercrimes and hacking. More than half of the
population today are becoming the prey of
hacking along with large number of
organizations. This has impacted internet in
negative way (Tuten and Solomon, 2017). Due

efficient. However, for accessing the various
social media websites like Facebook,
Instagram, people normally depends on
internet. Internet is the major source of surfing
through various websites and connecting with
people across the world. Thus, there is a direct
relation between surfing social websites and
using internet. For reaching social websites and
their loved one in another country or place,
people need internet. Without having access to
internet, they cannot connect with social media
websites thus this has increased the usage of
internet. In short, wide usage of social websites
have automatically increased use of internet.
to high number of hacking, people does not
generally put blame or criticizes social media
for different kids of hacking but instead they
complaint for intent. This has resulted in
negative image of internet and well as reduced
its cost.
Enhanced cost
The social media have a great impact
on internet communication and hence affects it
positively. Due to wide advantages of social
media like increased communication,
knowledge, etc the use of internet has also
increased. For example- the various business
transactions which occurs online needs internet
access and thus it has raised the cost of using
internet (Sajid, 2016). The average price of
using the internet is nearly $35 but the
increased usage of social media and
dependency on various websites like
Facebook, twitter has increased this price from
$35 to more than $60. Like for example- most
of the social websites requires high internet
speed and people in order to access social
Isolation
The most negative impact which social
media have on internet is that nowadays,
people have become technology oriented and
most of the children have become addicted to
gaming and social media websites. This has
somewhat resulted in their isolation. Thus, in
order to reduce its impact on children, large
number of organizations through various
campaigns, seminars tries to generate
awareness among parents to keep their kids
away from this addiction. Thus, this has
eventually reduced the use of internet as youth
is the major sector using social media (Hjorth
and Hinton, 2019).

media websites mainly pays high internet cot
for faster speed. In this way, the increased
usage of social media has also raised the cost
of utilizing internet.
Security challenges as well as privacy measures
Cyber-crime
Cyber-crime is one of the major security issue which the people across whole world faces
while using the social media websites and while surfing through. Cyber-crime is predominately
the crime wherein the computer is mainly object of crime and thus is used as the tool for
committing the offense in order to steal some financial information. Cyber-crime has become the
widely known issue which people normally faces and thus has become widespread across whole
world. In crime, hackers or fraudulent basically hacks the computer system of the users and steal
some of the confidential information which might affect users in the negative way (Allcott,
Gentzkow and Yu, 2019). This mainly encompasses the numerous activities and thus is an illegal
activity. In order protect from Cyber-crime, the most effective measure which the users can take
is installing the efficient and powerful antivirus system. Besides this, users should secure their
system by using firewalls in order to avoid the unwanted traffic. This will help to strengthen
security system and thus hacker will not be able to access the information.
Phishing
This is the most important security issue and challenge which has surrounded the users
across the world and thus most of the users as well as organizations have become prey of this
issue. In phishing, fraudulent mainly make use of the electronic communication for deceiving as
well as for taking advantage of the users. In short, it is the effort by hackers to steal the sensitive
information of users and organizations like details of credit cards of customers, usernames,
network credential etc. Phishing is nowadays seen to be affecting large number of organization
and is the major challenge in companies (Shu and et.al.,2017). The attackers basically uses the
social engineering for manipulating the victims into particular action such as clicking the
malicious link or willfully divulging the sensitive information. In the organizations, for
preventing the phishing attacks, the employees should be educated along with the mock phishing
scenarios. Besides this,. Users should beware of the suspicious emails as well as suspicious links
and should not click the URL addresses that are illegitimate.

Virus attacks
This is the another security issues being faced by users while surfing through the social
media websites. In this, fraudulent basically install virus into computer system of the users and
through this, they hack their profile of various websites like Instagram, Facebook, Twitter etc
and hence steal the confidential information like their usernames, password etc. Virus attack has
become one of the major security issue and challenge that has surrounded large number of
people across the world and thus the users have become the prey of this issue. The most effective
step which users can take in order to save themselves from virus attack is setting the strong
password of their social media profiles (Allcott and et.al.,2019). Users should set a strong
password including special characters and this will make it difficult for the hackers to decode it.
Besides this, users should install an effective antivirus system which will protect them from
various virus attacks. Along with this, users should avoid opening the spam emails as emails are
the most prominent source of virus attacks.
Spyware
Spyware is basically the most dangerous aspect of using social media which has spread
across the world and thus have created a sense of fear among people for using social media.
Spyware is predominately the kind of malware which is installed in the device of users without
their prior knowledge and thus keeps a close watch on their activities. Spyware has become
common security in large number of organizations where cyber-attackers keeps the close watch
on the activities of the employees and steal their personal information including organization
information like the financial information of organization (Miller and et.al.,2016). This spyware
when installed on the computer system hacks the profile of users and thus gather all their
information. In social media, this is mainly used for hacking the profile and for stealing the
pictures, passwords etc of the users. In order to avoid this, the highly effective strategy which
organizations can adopt is providing the effective training to their employees on spyware as well
as installing anti-spyware system in the device. This anti-spyware software will protect the users
along with their information while surfing through social media.

Differentiation between social media websites
Instagram Linkedin
Features
Stories
This is one of the most exciting feature of
Instagram which is widely-used by the users
and hence is highly remarkable. In this, people
generally posts the clips of their videos, photos
as well as their life events. This enables the
users to share their views, opinions, talk at the
event etc (Agnihotri and et.al.,2016).
Image editing
This is the another most astonishing
feature of Instagram which allows users to edit
their pictures and hence convert them in the
form which they want. The image editing
feature mainly provides users with various
filters which ca be used for creating quality
images and pictures for sharing (Anderson and
Jiang, 2018).
Features
Searching jobs
Nowadays each and every individual
look for the jobs online which suits their
profile and in this changing scenario, Linkedin
has been the best platform for people. Its
unique feature enables the users to search for
the various jobs across the world. This feature
allows the users to look for the various
industries and interact with the recruiters
(Garimella and et.al.,2018).
Connecting with people
This is one the most remarkable feature
of Linkedin which helps the users to connect
with various people as well as with large
number of organizations. Through this
connection feature, users can export their
contact to various profiles and thus can
communicate with large number of people
(Fuchs, 2017).
Applications
Afterlight 2
This is basically the well-known photo
editing application of Instagram which has
taken photo filtering to next level. This
application consist of a library of the natural
filters which amplifies the existing options of
Instagram. This application allows users to
Applications
Resume builder
The long established application of
Linkedin is Resume builder which forms the
integral part of this social media website. This
application let users to covert their Linkedin
profile into professional resume in just few
seconds. This application provides people with

give a new shape to their images as well as
helps them to add colors in them (Tuten and
Solomon, 2017).
Canva
This is the another widely used
application of Instagram which let users to
build custom images for their social media
platform. The most remarkable and stupendous
feature of this app is that it has numerous tools
for photo editing and besides this the most
unique quality lies in its beautiful graph. It
allows users to have collection of mesmerizing
photos (Hjorth and Hinton, 2019).
more than 10 templates from which they can
select and build a great resume (Sajid, 2016).
Instant search
This is the another application of
Linkedin which allows users to expand their
network and thus engage in the advanced
search for their jobs. Instant search not only
enables users to have a pool of jobs but also
help them to locate different recruiters and
organizations and communicate with them
(Allcott, Gentzkow and Yu, 2019).
Suitability in businesses
Instagram is one of the major platform which
has been proven to be effective for large
number of organizations. This website has
provided a comprehensive platform for the
organizations to grow their business and excel
in various activities (Allcott and et.al.,2019).
The various features and application of
Instagram helps the businesses to expand their
network and take their brand message to wider
audience. For example- the image editing
feature of this website helps the organization to
design their logo in a most imperative way in
order to attract the customers. Besides this,
stories help them to increase brand awareness
among people by posting various events,
activities etc.
Suitability in businesses
The unique feature of Linkedin is that it not
only integrates organizations but creates a
mixed platform for companies as well as job
seekers where they can communicate with each
other. The most exciting application of
Linkedin which is resume builder provides the
organizations with a pool of resumes which
later on helps them to select the most skilled
and capable candidate for their company.
Besides this, the advanced search application
enable companies to look for the most
qualified candidate and connect wit them in
just few seconds (Garimella and et.al.,2018).

Yes, social media website can be a thorough communication tool which assist the
organizations and users to interact with large number of people. For example- Through
Instagram, Linkedin, Facebook and many other social websites, users are able to connect with
their loved ones, relatives through various apps like video calling, face tie etc. This, in this
modern era social media websites has proved to be an effective communication platform.
Besides this, through the social web organizations are able to reach the people as well as promote
their products and services (Miller and et.al.,2016).
CONCLUSION
It has been summarized that social media is one of the major aspect which bis ruling the
entire world and thus due to integration of internet for surfing social media, it has positive as
well as negative impact on the internet. Besides this, While using social media, users generally
encounters numerous security issues like cybercrimes, hacking etc thus they should look for
various privacy measures which will protect them and their sensitive information. The most well-
known and highly used social media websites which are Instagram and Linkedin have their own
features and applications. These applications and features enables large number of businesses to
grow their business and attain competitive advantage.

REFERENCES
Books & Journals
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Economic Research.
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Fuchs, C., 2017. Social media: A critical introduction. Sage.
Garimella, K and et.al.,2018. Quantifying controversy on social media. ACM Transactions on
Social Computing.1(1). pp.1-27.
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Sajid, S.I., 2016. Social media and its role in marketing.
Shu, K and et.al.,2017. Fake news detection on social media: A data mining perspective. ACM
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Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.