Analyzing the Business Environment and Role of IT in Marks and Spencer

Report about Marks and Spenser analyse
the internal and external business
environment and assess the role of
information technology IT in enabling the
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Information about company and its product and services......................................................3
Analyse the competitive environment....................................................................................4
Analyse inbound logistics, operation and outbound logistics................................................7
Role of information technology in improving business process............................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
It is necessary to analyse company's different component of business in respect to receive
improved and effective judgement of organization (Prajogo, 2016). Business environment consist
of several elements that would actually has either indirect or direct influence of organisation.
Environment of business is classified into two parts such as internal and external factors.
Analyse of different factors and elements will help in taking better decision for organisation.
This report is founded at Marks and Spencer company. The enterprise is British company which
is performing its business task in retail sector. Marks and Spencer group Plc is one of the major
fashion retail organisation that is conducting task in multi nations. In this report detailed
background information about respective company is analysed. It consist evaluation of Porter's
five force theory in respect for analysing competitive environment. Apart from this Porter's value
chain framework is identified for determining key valuable activities of business. This report
consist of impact of information technology on enhancing performing and process of business.
MAIN BODY
Information about company and its product and services
Marks and Spencer is a best known British company that is offering various kind of
fashionable services or products to consumer (Saleem, 2015). Such company is dealing with
retail market sector and its key products are cloths material, footwear and other accessories.
Marks and Spencer is considered as leading company in British market area. This organisation is
bringing high quality products of clothing and home ware as well as offering great value food
commodity. Marks and Spencer has millions of customers all around the globe. M&S
organisation had constituted at 1884, the founder of such enterprise is Michael Marks and
Thomas Spencer. This institution has acting its enterprise functions in contrary region of various
places in globe. Headquarter of respective organisation is located in London market area of
United Kingdom. Marks and Spencer company has more the 1400 stores that is located in approx
57 counties of the world. Respective company has more than 50 international websites that is
helpful in enhancing sales of its products. The business have formed its brand picture through
production of good attribute products as well as facilities to large number of customers. This
company has archives its vital asset of business which is over 70,000 historical items. Respective
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company is performing its business task from approx 130 years and its has expand its market
area from Penny Bazaar to different international market area.
Marks and Spencer company is offering contrasting form of services and products to
larger number of clients. The administration has valuable products that is helpful in attracting
customers as well as meeting with the wants and needs of consumer. This has developing and
offering products from women, men as well as kids. Key product range of Marks and Spencer
company include article of clothing, shoes and other footwear products as well as trending
accessories for styling. It also includes furniture and home products for decoration. Marks and
Spencer company consist of beauty and cosmetics products as well as offering different types of
foods products. Specific aim of Marks and Spencer company has to produce and develop broad
attribute valuable products with respect to connect with customer requirements. The main
objective of respective company to develop strong relationship with customer as well as gain
trust. This would assist in making powerful class picture or brand value. The core purpose of this
company comprise in enhancing lives every day by providing top quality products and services.
Mission and vision statement respective business are discussed below.
Mission – It mission statement includes development of aspirational quality products and
services which is accessible to all.
Vision - Marks and Spencer vision statement consist of setting the standards of quality products
in market area for measuring other products.
Analyse the competitive environment
Competitive environment can be describe as dynamic surrounding where business is
playing various company's system (Erasmus, Strydom and Rudansky-Kloppers, 2016). This
enterprise environment consist of various strong competitors and rival organisation that is
offering their services and products at same industrial place. Marks and Spencer institution are
handling extremely competitor situation and this would result to has straight as well as mediated
effect on enterprise and its operations. Moreover, such practice is necessary to organisation for
analysing and also to evaluate different factors of competitive surroundings in context to receive
good judgement with overall growth and development of company. In order to analyse different
element of such company, outer company's surrounding needs for analyse porter's five force
theory. It has considered as an effectual theory that would aid in examining various forces of
agonistic market area. Such theory indicates such impelling tool which would assist in analysing
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