Report On Amazon- Elements Of Internet Marketing Mix

Added on -2020-02-05

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Internet Marketing1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1.................................................................................................................................................31.2.................................................................................................................................................41.3.................................................................................................................................................51.4.................................................................................................................................................6TASK 2............................................................................................................................................62.1.................................................................................................................................................62.2.................................................................................................................................................72.3.................................................................................................................................................82.4.................................................................................................................................................8TASK 3............................................................................................................................................93.1.................................................................................................................................................93.2...............................................................................................................................................103.3...............................................................................................................................................11TASK 4..........................................................................................................................................124.1...............................................................................................................................................124.2...............................................................................................................................................13CONCLUSION .............................................................................................................................13REFERENCES..............................................................................................................................142
INTRODUCTIONInternet marketing is one of the effective tool of marketing for with attention grabbing thequalities of company. It includes different marketing tools and digital marketing mix which helpin promoting products and services via various channels. The internet marketing’s mainobjective is to increase the online sales and number of customers in the market. In the presentreport chosen organization is Amazon which is an electronic commerce company. The presentreport covers in elements of internet marketing and company uses internet marketing mix forpromoting products and services in the market. Further, describe the method of interactive orderprocessing. Apart from this, mechanics of search engine marketing, organization can use bestguidelines for maintaining online public relation. Moreover, firm produces internet marketingplan for gaining online sales and number of customers.TASK 11.1Internet marketing can be stated as a function for selling the products and servicesthrough internet (Shih, Chen and Chen, 2013). According to scenario, there are various elementsof internet marketing which are explained as follows-Video Marketing- It is the most important element of internet market which can be usedby company to promote its products and services in the video form. In this context,Amazon can create 2 to 4 minutes short video regarding specific product which willcontain detail information related to its features, price and effectiveness. This createdvideo will reach to targeted population by using effective mode of communication suchYouTube, Facebook etc (Nabout and Skiera, 2012). It will be helpful for buyers to getdetail information related to products and accordingly they can take quick purchasedecision. In this way, video marketing helps in promoting the products and servicesthereby large number of buyers will be attracted.E- Dealing- E-dealing take place to sell or purchase products via digital media. This isused by Amazon for providing effective payment mode to buyers. It includes option likeelectronic funds transfer etc.3
Social media marketing- Social media marketing consists of different channels such asFacebook, Twitter, Whstaspp and other related (Neslin, 2014). It helps to ensure betterconnectivity between company and large number of buyers. By using social mediacompany can target large mass of people at a time.It is used by Amazon for promotingthe products and services. Further, social media marketing helps to maintain relationshipbetween an organization and customers. In this way, Amazon can upload the post onFacebook which aids to attract consumers.E- Marketing- This is marketing of services and products via digital tools (Corley II,Jourdan and Ingram, 2013). It involves display advertising, smart phones, and some otheronline channels which assist in selling the products. 1.2Amazon can use internet marketing mix elements for promotion of its products andservices. These four elements are described as below:E- products-Product is item or tangible think which is offered to satisfy needs ofconsumers. E- product is intangible it cannot be touch until consumer buy the same andit is delivered to their home (Perera, Jayawardena and Chen, 2014).In addition to this,company focuses on availability of the products in online stores, However, products aredisplayed in accordance with different categories such as electronic gadget, cloths andvarious items so that buyers can easily approach to the desired product or service.E- price- E-price is the charges of products and services offered by Amazon via onlinestores. Here, company uses different pricing strategies for attracting more and morebuyers (Halavais, 2013). However, corporation focuses to offer huge discount forcreating psychological effect among buyers through which they take quick purchasedecision. Furthermore, Amazon also provides special offers like cash vouchers,discounts on special festivals or occasions. For instance, Amazon allows the discount of30% on menswear for increasing sales turnover with attraction of more buyers. E- place- Amazon focuses on availability of product and services over the online storesso that product can be delivered on right time (Wang and Feng, 2012). Company alsoupdates its websites on time to time for giving important information to targetedpopulation. 4

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