Motorola's Business Set Up in China : Report
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Added on 2020-01-15
Motorola's Business Set Up in China : Report
Added on 2020-01-15
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INTERNATIONALBUSINESS
TABLE OF CONTENTSExecutive Summary.........................................................................................................................3Introduction......................................................................................................................................4Main Body.......................................................................................................................................41. Critical analysis of relevant factors responsible for the globalization by using strategic tools.....................................................................................................................................................42. Critical evaluation of the effectiveness of Motorola's entry strategy......................................83. Motorola’s staffing approach for senior management in China............................................11Conclusion.....................................................................................................................................13REFERENCES..............................................................................................................................14Books and Journals....................................................................................................................14Online.........................................................................................................................................152
EXECUTIVE SUMMARYInternational business can be defined as a establishment of whole business unit in othercountry of the world. This encompasses wider range of professions which rely in themanagement, marketing, business, IT, etc. It is very important for the company to adopt theinternational business in this present world in order to get the exposure of world. This report hasbeen emphasized on the Motorola's business set up in China. Further, the company have assessedthe complete environment of the China and than analyzed some factors which encouraged thefirm to set up their business organization in the country china. In this country, the companyfound huge scope to capture the market of China and become the market leader of that industry.Moreover, the company also adopted the entry strategy as joint venture in order to meet the goalsof corporate. It has been argued that joint venture was a good strategy or not. In addition to this,the report also describes that staffing approach adopted by the company was not appropriate anddue to this reason company has to incur heavy cost on training and development. However, fromdifferent perspective it has been argued that this approach proved to be a reason for gettingsuccess in the nation. 3
INTRODUCTIONInternational business refers to as the establishment of business organization in othercountries of the world (Hill, 2011). Further, this business is comprised of all commercialtransactions which includes private and government sales, investments, logistics andtransportation. This transaction takes place between two or more than two countries beyond theirpolitical borders. The international business aids the organization to gain global exposure bylaunching its brand in the other nation. This report describes the international business carriedout by the mobile company Motorola which establishes and maintain the top position of itsbusiness organization in China. Further, the discussion has been made on the use of suitablestrategic tools for assessing relevant factors which is responsible for the globalization. Moreover,the description of Motorola's entry strategy has been made. In addition to this, the appropriationof staffing approach of the company have been focused. MAIN BODY1. Critical analysis of relevant factors responsible for the globalization by using strategic toolsGlobalization basically refers to as the process of interacting and integrating among thepeople, companies and governments of several nations (Bartlett and Ghoshal, 2003). In otherwords, it is a process driven by international trade and investment in addition to the informationtechnology. In present scenario, globalization have become a most essential element in order tosurvive in this competitive market. Due to this reason, the Motorola company globalized itsbusiness and established its office in the Chinese markets. Further, the company have analyzedthe Chinese market in order to establish its brand in the China. Prior to that, a complete analysisof environment of China have been done by using appropriate strategic tools (Barlett, 2002). Thedescription of environmental scanning have been made as follows:PESTLE AnalysisFactorsOutcomesPoliticalThe political environment of China is not stable and as the forceof politics are considered as most unsettled force. This lead to theimposition of rigid rules and those rules are always fluctuating(Brakman, 2006). 4
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