TABLE OF CONTENTSINTRODUCTION................................................................................................................................4TASK 1a...............................................................................................................................................4Assessment of the business missions, visions, objectives, goals and core competencies inform strategic planning.............................................................................................................................4Identification of the factors which assists in developing the strategic plans for TNT ....................5Evaluation of techniques and their effectiveness ...........................................................................5TASK 1B..............................................................................................................................................6CONCLUSION....................................................................................................................................8TASK 2.................................................................................................................................................8REFERENCES...................................................................................................................................122
INTRODUCTIONBusiness strategies are made because to achieved desire objectives of the organization..Business strategy can be defined as a long term business plan. In other words, a business strategycomprises of business and personal goals with a competitive advantage through which the organizationcan runs successfully (Niven, 2014). For conducting the present research, organization given is TNTexpress. This company deals with services like express and freight delivery services and charter airline(TNT, 2016). The first task comprises of report and essay which covers business objectives andstrategic planning to achieve the objectives. Furthermore, the task covers business strategies techniquesby auditing the business operations and by analysing the stakeholder strategy to form business plans.TASK 1AAssessment of the business missions, visions, objectives, goals and core competencies inform strategicplanningDefineDetermining the vision,objective, mission, corecompetence and goal of TNTExplanation of the vision,objective, mission, corecompetence and goal of TNTMission: To provideemployeesandstakeholders with thepurpose of theorganization.To exceed customersexpectations.Deliver value to thecustomer.TNT wants to fulfilcustomers’ expectations byproviding them withproducts (Antony, 2015).The firm also wants to givereliable and efficientservices to their customers.Vision: This statement saysabout desired future of theorganization.To become the biggest transportempire in the world.TNT want to be become a biggesttransport empire in the worldoperating through air, rail, road andse. Goals: The way to achievethe mission of theorganization.To satisfy their customers andenhance their profitability(Hargrave, 2014).The company wants to grow theirbusiness as well as their profits bysatisfying their customers.Objectives: It is the desiredoutcome of theorganization.To achieve profitable growthThe company wants to increasetheir revenues and profitability andto expand their market share.Core Competence: Itdifferentiatestheorganization from itscompetitors through theird competitive advantages.Having distinctiveposition in the market.Building their corestrengths.TNT has market positionwith the competitiveadvantages like speed,reliability and service(Edwards and Ellison,2013).Core strengths can beidentified in the form of4
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