Australian Open 2018 - Report

Added on - 17 Feb 2021

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REPORT'AUSTRALIAN OPEN 2018'

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Critically analysing 'Australian Open 2018'...........................................................................1Theories and concepts to interpret event relating to demographics.......................................2Trends in Contemporary Global Sport...................................................................................4Role of media and commercialisation/advertising.................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONThis report is based on a sport's event known as Australian Open 2018, which will beanalysed critically by using theories and concepts related to demographics. It will cover a briefdescription about this event, its concepts and theories to support events. In addition, trends incontemporary global sport and role of media and commercialisation/advertising will also bediscussed.Event Name -'Australian Open 2018'Critically analysing 'Australian Open 2018'This event is a tennis tournament conducted every year at Melbourne Park; this wasconducted between 15 to 28 January 2018. It was the first Grand Slam tournament of the tennisseason of 2018. This tournament is for professional players in singles, doubles and mixeddoubles (Biddle, Taylor and Yap, 2018). It was run by International Tennis Federation and wasalso a part of ATP World Tour 2018 and WTA tour 2018 under Grand Slam category. The prizemoney is 5.5 crores AUD.1Illustration1: The AO International Tennis(Source: Rossingh,2018)