Emotional Contagion on Social Media
Added on 2020-02-19
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Running head: APPLIED BUSINESS RESEARCH AND ETHICSApplied business research and ethicsName of the studentName of the universityAuthor Note:
2APPLIED BUSINESS RESEARCH AND ETHICSTable of ContentsLetter of Transmittal........................................................................................................................3Executive Summary.........................................................................................................................4Research Design..............................................................................................................................5Literature Review............................................................................................................................5Statement of the Research Question and Objectives of the Research.............................................6Research Methodology....................................................................................................................7Sentiment Analysis..........................................................................................................................8Sample Unit and Sampling Methodology........................................................................................9Survey Questions...........................................................................................................................10Discussion of Data.........................................................................................................................10Validity and Reliability of the Research Plan................................................................................11Limitations of the Research Methods............................................................................................12Recommendations..........................................................................................................................14References......................................................................................................................................16
3APPLIED BUSINESS RESEARCH AND ETHICSLetter of Transmittal10th September, 2017Respected Sir, I would like to take the pleasure of presenting the following report based on theFacebook experiment of judging the moods of the people based on their emotional behavior. Thepurpose of the report is to help XYZ which is another social media company to get an idea aboutthe moods of the users on the use of the smell technology.The report has been prepared after a formal discussion with the manager of theorganization.I will be looking forward to meet the challenges of the report and achieve the desiredaims and objectives of the report.Thanking You,
4APPLIED BUSINESS RESEARCH AND ETHICSExecutive SummaryThe Facebook experiment conducted in the year 2014 was involved to manipulate the news feedof approx 700,000 users to assess the change in the emotion of the selected users. The followingexperiment was criticized by a large percentage of people as the experiment was totally unethicaland unscientific in nature. The main purpose of conducting the research was to identify theimpact of Facebook on users. The following research is based on a different social networkingsite XYZ which has expressed its interest to carry on a similar kind of research. But the maindifference of the company’s intention with that of Facebook is that it wants to change theperception of the users and would be identifying the causes which help to gain the knowledgethat different smells would have on the users. The researcher has mainly used secondaryinformation to complete the project. At the beginning of the project he provides the users with abrief introduction that describes the project briefly. He provides the research questions in thenext part which will be provided to the participants and discusses the methods that are used toconduct the research. In the last part of the research he provides the readers with an overallsummary of the research which contains the different elements, features that have been used inthe following research.
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