Crafting a Compelling Unique Selling Proposition (USP) to Attract Service Users

The provided content focuses on the importance of attracting a number of service users towards their services. The articles and journals discuss various skills required for business success, including employment-oriented family policy, entrepreneurship training, and operational skills in SMEs. Additionally, the content touches upon corporate citizenship, sustainability, and effective internal communication. It also highlights the need for key skills such as management and IT project management, as well as the importance of unique selling propositions (USPs) in business.

Business Skills

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK A .....................................................................................................................................3
Write a C.V. that would be appropriate for a specific job......................................................3
TASK B...........................................................................................................................................4
Write a covering letter that would allow you to apply for a specific job...............................4
TASK C...........................................................................................................................................5
Read the customer feedback for Mexicana Supreme and write it into a formal explanation.5
TASK D...........................................................................................................................................7
1..............................................................................................................................................7
2..............................................................................................................................................7
3..............................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Business skills are necessary in order to run the business in an efficient manner so that
success can be achieved (Crane and Matten, 2016). Some of the skills such as communication,
time management, innovation, creativity and so on. Through these skills, small business
enterprise will be able to perform their activities on large scale. Present report is based on
Leveret hardware retailers and Mexican which perform their operations in United Kingdom. The
below mentioned report is based on business skills which focused on the CV and covering letter.
Further, it explains that how customer feedback can be written in formal explanation.
TASK A
Write a C.V. that would be appropriate for a specific job
CV is stands for curriculum vitae which is a summary of job qualification and
achievements of candidates. CV for applying the internship at Leveret hardware retailers:
Curriculum vitae
Personal data

Name - AP Sharma
Date of birth - 13th December 1994
Address - 94 lvy lane, Gainesville, London
Email id - [e-mail]
Contact number - **********
Career objectives
To work in an organization where I can use business skills so that the firm will be able
to achieve their specified goals and their overall performance can be improved. To secure a
position in the enterprise so that I can enhance my learning skills along with the personal and
professional growth.
Education
2014-2015 - Diploma course in information technology (UK university)
Currently pursuing masters in business administration.
2011-2014 - Graduation in business management
Project details
 I worked on a project in my graduation that is based on digitalization.
Personal skills
 Good communication skills
 Punctual towards my work
 Quick learner and hard worker
 Good leadership and teamwork skills
 Self- motivated and self awareness
Language
English, Hindi, French
Place AP Sharma
New York

TASK B
Write a covering letter that would allow you to apply for a specific job
Covering letter is a kind of document that is attached with the curriculum vitae. In this,
the candidate provide an additional information about their skills and experience so that
employer can select that candidate for the internship. The covering letter of AP Sharma that is
applying for the internship at Leveret hardware retailers:
AP Sharma
94 lvy lane, Gainesville, London
Contact number: **********
Email Id: [e-mail]
Date: 10th March 2016
Stuart Destreza
Leveret hardware retailers
London
Dear Mr. Destreza,
I am interested in the advertisement that you put for a management intern on you website.
I enclose my CV for this profile as this is very much similar for my career. I would like to tell
you that I am very exited for this opportunity.
I have done my graduation in business field and currently I am pursuing masters in the
business administration. Along with these qualifications, I have some knowledge in information
technology sector so I can manage the database of the company as well. Some of my personal
skills are time management, creative thinking, good communication skills and self motivation
towards my work.
I will be able to make the decisions for the benefits of the company so that they can
achieve success in the market. Due to my flexible nature, I can do multiple tasks at a time so
through this I can help the firm in accomplish their goals. I can take the responsibilities in order
to provide the direction to other employees as I am very much enthusiastic and deterministic for
my work.
I already enclosed my CV on your website. I would like to inform you that I want to
attend the interview. Thank you for your taking time in order to select my application and I

would like to hear you from in near future.
Your sincerely,
AP Sharma
TASK C
Read the customer feedback for Mexicana Supreme and write it into a formal explanation
Mexicana is a food restaurant which offer products and services to the people of the
country so that their overall performance can be improved in an efficient manner (Garrison, Kim
and Wakefield, 2012). The enterprise provide an option on their website named as trip advisor.
Through this, the food chain industry will be able to get the reviews from their customers so that
further improvements can be made in order to increase their level of satisfaction. From the last
few days, they are getting negative feedbacks on their website that will impact their brand image.
Customers are not purchasing such products from their company. It is the responsibility of
Mexicana Supreme to present all the reviews to their higher authority in order to solve the issues
of the customers. They can present their reviews in an appropriate format such as:
Customers complaint about the quality of food and the services that are offering by the
employees to their service users. According to them, smell of the food and taste is not good so
due to this no one want to prefer these items. Along with this, consumers are saying that their no
concept of the money back guarantee. The management have to focus on the quality of their
services so that level of satisfaction can be increased among all the people who are using the
services.
The another issue that is faced by the customers is related to the cost of the products. On
the companies website, service users put the comment that they are not getting the products as
per the value. Due to this issue, they are going to switch their preferences. This can be a issue for
the management of the firm as they have to change their policies related to the prices so that they
can attract number of customers towards their services.
Apart from these issues, consumers are also saying that the chef of Mexicana don't know
how to cook the enchiladas and they should change their chef so that customers will start
choosing the services of the food industry. So, service users are satisfied with the menu of the
company. So the management have to look over this issue of the consumers so that profits can be
achieved and brand position can be improved at the global level.

Some customers are are start complaining about the manager of the enterprise that he is
so rude and his behaviour is not good with their customers. In order to increase their profits, the
manager added some items in the menu of the consumer so due to this customers don't want to
come in the restaurant. The higher authority should take some strict actions against their manager
so that overall growth can be improved. For this, they can hire an another experienced person
who can handle all the activities of the company.
Another issue that is raise by the people who are using the services of Mexicana are
saying that the restaurant change their menu. In that they reduce the variety of items and apart
from that they increases the prices of the services. Along with this, customer services are not
good and waiters don't even know about the menu. So due to poor services the company will not
be able to build a strong base of their customers. So for this, some training and development
programs should be conducted so that all staff members will be able to enhance their core
competencies.
One of customer give his feedback on the website that there is very less variety of item in
the menu and they all are very costly (Urban and Naidoo, 2012). In order to fulfil their own need
they have to spend a lot and due to this they don't want to come again. Some service users are
complaint about the coffee that is not good in taste. So that company should offer quality
products at less prices in order to increase the satisfaction among all the people.
TASK D
1.
Unique selling proposition is a kind of marketing strategy that is used by the business
organization in order to attract the customers towards their services. Through this, the firm will
be able to gain the competitive advantage and along with this they can make their unique identity
in front of all the targeted customers (Karlan and Valdivia, 2011). In order to gain the distinctive
identity the enterprise can use differentiation approach so that people will be able to get the
unique products. For this, the company can use some of the steps such as:
 In the first step, the manager of the organization have to select their target customers so
that they can enhance their sales (Wilton, 2012).
 After selecting the audience, the manager has to solve the issues of people that they are
facing regarding to the products of the company.

 In the third step, the firm have to list out their all benefits that customers will get from the
enterprise than any other competitors. Through this they will be able to achieve the
unique selling proposition in the market.
 After this, the business organisation have to make a promise to their targeted customers
so that their level of satisfaction towards companies services can be increased.
Through this process, the entity will be able to achieve the competitiveness in the market
and that will lead towards the success (6 Steps to Creating a Unique Selling Proposition (USP).
2017).
2.
In today's era, social media is an important approach that is used by the business
organization so that they can build a strong base of customers. In order to attract number of
people towards their services, they can use many social networking sites such as Facebook,
twitter, youtube and so on. Through these, the company will be able to share their ideas, services,
thought with their customers (Crook and Waterhouse, 2013). For this, they can use a brief
quotation such as social media is not an activity rather it is an investment of resources and time.
Through this marketing approach, the enterprise will be able to enhance their position and
growth in the market. Company can update information about their new products and services on
the website so that consumers can get information about their latest services. The firm can
sustain their competitive advantage in the market than any other market players. Along with this,
they can maintain their relationship with their customers so that regular customer can be
converted into loyal consumers.
3.
Social media websites are used by the business organization in order to provide an
advertisement so that they can attract number of customers towards their services. Hindle and
Albarran uses the media groups such as radio, television and so on. These are not the social
media websites and some of these are facebook, twitter, youtube etc. Companies can put an
advertisement on these sites in order to recruit the potential customers who are looking for the
job (Fleckenstein and Seeleib-Kaiser, 2011). Now people are using these networking sites so
these are an appropriate methods that company can use in order to gain the competitive
advantage. There are many advantages and disadvantage that are attached with this method.

Through these social networking sites, people can share their photos, videos as well as
they can chat with the people. Connectivity is get increased through these websites. So, business
organization can create a page on these sites in order to put an job descriptions with the vacancy.
Along with this, they can also post about their new products and services. So through this
companies will be able to get an advantage and they can improve their brand image (Robles,
2012).
CONCLUSION
From the above mentioned report it has been concluded that AP Sharma can apply for an
internship on the Leveret hardware retailers. For this, he can create an effective CV with the
covering letter. In the another case, Mexicana restaurant got some of the reviews from their
customers that will negatively affect the brand image of the company. So, Mexicana Supreme
can present all these ideas to their higher authority so that overall performance can be improved
after resolving all the issues. Further, companies can achieve unique selling proposition after
showing their all benefits to their customers. Social networking sites are important for the firm so
that they can attract number of service users towards their services.

REFERENCES
Books and Journal
Fleckenstein, T. and Seeleib-Kaiser, M., 2011. Business, skills and the welfare state: the political
economy of employment-oriented family policy in Britain and Germany. Journal of
European Social Policy. 21(2). pp.136-149.
Robles, M.M., 2012. Executive perceptions of the top 10 soft skills needed in today’s workplace.
Business Communication Quarterly. 75(4). pp.453-465.
Crook, G. and Waterhouse, M., 2013. Management and business skills in the built environment.
Taylor & Francis.
Karlan, D. and Valdivia, M., 2011. Teaching entrepreneurship: Impact of business training on
microfinance clients and institutions. Review of Economics and statistics. 93(2). pp.510-
527.
Urban, B. and Naidoo, R., 2012. Business sustainability: empirical evidence on operational skills
in SMEs in South Africa. Journal of Small Business and Enterprise Development.
19(1). pp.146-163.
Wilton, N., 2012. The impact of work placements on skills development and career outcomes for
business and management graduates. Studies in Higher Education. 37(5). pp.603-620.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Garrison, G., Kim, S. and Wakefield, R.L., 2012. Success factors for deploying cloud
computing. Communications of the ACM. 55(9). pp.62-68.
Debortoli, S., Müller, O. and vom Brocke, J., 2014. Comparing business intelligence and big
data skills. Business & Information Systems Engineering. 6(5). pp.289-300.
Saunders, M.N., 2011. Research methods for business students, 5/e. Pearson Education India.
Verčič, A.T., Verčič, D. and Sriramesh, K., 2012. Internal communication: Definition,
parameters, and the future. Public relations review. 38(2). pp.223-230.

Kovács, G., Tatham, P. and Larson, P.D., 2012. What skills are needed to be a humanitarian
logistician?. Journal of Business Logistics. 33(3). pp.245-258.
De Mel, S., McKenzie, D. and Woodruff, C., 2014. Business training and female enterprise start-
up, growth, and dynamics: Experimental evidence from Sri Lanka. Journal of
Development Economics. 106. pp.199-210.
Keil, M., Lee, H.K. and Deng, T., 2013. Understanding the most critical skills for managing IT
projects: A Delphi study of IT project managers. Information & Management. 50(7).
pp.398-414.
Online
Essential business skills. 2016. [Online]. Available
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6 Steps to Creating a Unique Selling Proposition (USP). 2017. [Online]. Available
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