Impact of Volkswagen's Diesel Emission Scandal on Shareholders, Customers, Public Relations, and Regulators

REPORT BASED ON VOLKSWAGEN CASE STUDY
ACADEMIC AND PROFESSIONAL SKILLS

1
Executive summary
The current report tries to underline the fact that ethical actions by corporations can affect the
wider market. The report has been based on the diesel emission scandal of Volkswagen in the
year 2015. Throughout the report discussions have been made that have tried to identify the
perspectives of the shareholders, investors as well as customers after the scandal was brought
to light. Necessary discussions have been also made that helps in analysing how ineffective the
entire public relation system of Volkswagen was in terms of managing and eliminating the risk.
The actions of the regulatory bodies on Volkswagen and their products have also been briefly
discussed. On the basis of the analysis done, recommendations have been suggested that it
might have been helpful for Volkswagen when the scandal first emerged.

2
Table of Contents
Introduction 3
Analysis 3
Shareholders 3
Customers 4
Public relations 5
Regulators 6
Conclusion 6
Recommendations 7
References 8